Videos: Channel 5 Nokia Lumia 800 idents (and Lumia 800 promos)
You may have seen a growing number of Nokia Lumia adverts on your screens. The ones channel 5 have are a little different. These aren’t just ads. These are Channel’s own idents, filled with lumia – the part that shows the identity of the channel and also filling in to tell you what’s coming next.
I’m loving what seems to be a very big shock and awe style campaign – an assault on the channel 5 readers as both TV and web is dominated by the imagery of the Nokia Lumia 800. The key is getting people to try out Nokia Windows Phone. That’s what CSS Insight’s Ben Wood says is the struggle for Nokia now.
These are very important ice breakers. Whilst it would have been ideal to have both something supremely ahead in hardware (cpu/gpu specs, screen size/pixels, battery, camera) this is currently more than enough as it does offer an amazing user experience. From solid foundations, we can build stronger walls.
Coloured tiles is becoming Nokia’s new identity now. If they can do it, any time HTC or Samsung does something with tiles, it feeds back on Nokia.
Videos by thisisfiveuk
Oh here’s some Nokia promos for the Lumia 800 – info bytes on getting to know WP.
Videos by nokiauk
Category: Nokia, Video, Windows Phone
How about this promo: free Xbox for eligible updaters on Orange UK!! Not bad!
http://studio.orange.co.uk/shop/nokia800/
They are planning huge marketing for India since its their
will they give me a XBOX 360 for free..
Home ground kind off and since we have Nokia stores In Mumbai and many metro cities iam sure they will somewhat redesgin the stores .
…WAIT A SECOND.
I just noticed in all of Nokia’s WP7 tutorial videos, that the typeface being used throughout the UI in Nokia Lumia 800 is… Nokia Pure?!
THAT’S BRILLIANT!
It’s not – Segoe and Pure sure look similar, but look at the “g”. It definitely is Segoe, but maybe there will be an option to switch to Pure in settings.
I saw an interview with a Nokia member and tbey said it’s pure. Tthey used the g comparison to prove it
Yeah, I was looking at the “g”. In the main menu/home tiles, it was Segoe. But once it went into apps, People, Office, etc, it was Nokia Pure. Interesting.
You’re right, I missed that. It is in fact a mix, e.g. the keyboard uses Segoe, in apps there’s Pure. I kind of hope that Nokia will use Pure (to differentiate), but I don’t want a mix of fonts.
They could have shown the phone from a different angle?
Channel 9 in Australia did the same with N9. Swiping through thumbnail of what shows are coming up next. Hope we see more of this style of bombarding ads.
http://www.symbiantweet.com/nokia-lumia-800-vs-samsung-galaxy-s2-hd-video-recording-comparison
I like that FB chat and text are in the same messaging view, unlike the N9 where it splits up the conversations.