Nokia Preparing for “Operation Rolling Thunder” at CES This Year

| December 14, 2011 | 42 Replies

CES, the Consumer Electronics Show which kicks off on Jan 1oth in Vegas can’t get here soon enough, especially for Nokia who plans to have a huge presence there, as a hit CES expo is surely the best way to worm your way into the US market. According to a Nokia US spokesman Chris Weber:

“We will be launching a portfolio of devices in the U.S. across a range of price points, user experience and operators” Weber said in an interview. The rollouts are referred to internally as “Operation Rolling Thunder” .

Whatever delicious goodies Nokia have in store for us leaves me wondering what other devices do they have up their sleeves that we haven’t even dreamt about, Weber also said:

“We’ll have a very large presence and it’ll be clear that Nokia is back in a quite strong way in the U.S.”

Putting the two statements together we should be able to expect at least 3 or more devices? A flagship device at the higher pricing spectrum (900/Champagne??), a Lower priced phone which is obviously the 710 (set to be released after the first day of CES/ Jan 11th). But if you read between the lines you get the feeling that there’s a carrier exclusive device out there, probably something for Verizon/ AT&T to run along with their true 4G/LTE (Maybe the 719???).

The one part that intrigued me was the “range of user experiences”, the way I chose to interpret this was that there will also be some Symbian devices (to cater to whatever Nokia fans want) and the ‘experience’ is a High-End camera phone/N8 Successor, which should (and probably is) a separate phone than the flagship device; as stuffing a flagship device with a expensive camera that not everyone would appreciate would just raise the price unnecessarily. Less then a month to go, C’mon time speed up already!

Via: Bloomberg.com, tip by: Viipottaja

Category: Nokia, Windows Phone

About the Author ()

Heyyo, names Ali- Currently a third year Dental Student from Chicago; studying in Jordan. I love all sorts of gadgets (Have = Green Nokia N8, Cyan Lumia 800, Black N9; Want: White 808 & Stromtrooper Lumia 900- yes I'm greedy) oh and cookies.. don't forget the cookies. Follow my twitter handle '@AliQudsi' - no pressure. Thanks.

Comments (42)

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  1. lordstar says:

    Operation rolling thunder sounds wicked! Wow, Nokia’s getting serious again and i’m excited for the us launch of their phones! Fingers crossed for a new symbian device to cater to the symbian fans in the us.

  2. Michael Faro-Tusino says:

    Could also be, mango, tango and apollo?

  3. lordstar says:

    Jus to add to the speculation, the us spokesman mentioned the rollout. Rolling thunder, please let this also be the sign of an announcement that symbian belle will be ROLLING OUT as well. Maybe that’s what he meant when he said a range of user experiences. The rollout of symbian belle and new lumia devices.

    • Davix says:

      I don’t think so! Nokia has to introduce itself has a new company, with the WP inside their devices!

      Nokia can’t present Symbian and WP devices togheter! In Us they have to focus only to WP: presenting also a Symbian will be a big mistake: the americans will continue to believe that Nokia still remains “the Symbian manufacturer”!!!

      • Diibadaaba says:

        Yes, but only in US.

        One option would have just let US be. The market was not significant for nokia for long time and it likely never be.

        It would have been much more wise to continue with only Symbian and Meego and say “we don’t care about US”.

        There is a huge market outside US and there are plenty of people that are not really that attracted to that US. These people would have been happy to support nokia.

        But as it happened nokia was Americanized..

        America the Center of the World

        • Abhay says:

          I recently went to India, there Nokia is not doing as great as it used to do. Now every one is either buying cheap chiness brands for lower costs or Samsung Galaxy II and Iphone4S for higher end applications…

          Its all about whats more popular than whats more functional.

          • Diibadaaba says:

            In many fields US is not really real market economy. This is the first step to realize. The competition is not really working that well.

            For example: How come nokia’s market share dropped significantly during early 2000′s ? It certainly was not because nokia was doing bad products at the time. US was just scared of nokia picking up too much power.

            Nokia is so hated company in US that it never will have a chance there even if it is against its own heritage (americanized). Why it is so hated even though it does not have any market share?

            You say that it is about popularity and functionality. This is of course a factor but not main reason why nokia is not popular in US.

            Call me skeptical I call you naive.

  4. Simo says:

    I must be a nerd cause this news just gave me an erection.

  5. XFCE-Desktop says:

    They’ve already said Symbian is dead in the US and they will not release any Symbian phones in the US ever again so your summation is incorrect.

    I’m looking forward to see what other high device they have for the US LTE market. I hope it’s just a larger Lumia 800 with some bumped up specs.

    • Cloud says:

      Bumped up? Since the Nokia 900 (presumably) won´t have much better specs than the Lumia 800 I can´t imagine that they alter the “standard” 800 in any way (besides an LTE version)…

      • WinP says:

        And full support for LTE is useless on device until 2015 where they might have a wide coverage. Until then, just few select big cities. So, LTE is just a marketing scheme. In order for LTE to be a full fledged workable system, there is plenty of time needed may be about two two yr. contract in US. So, I am not excited about LTE as of right now. But FCC would be the most welcome instead of LTE.

      • Abhay says:

        If Nokia decides to sell its phone to US market and compete with Iphone4S or Samsung Galaxy, they need to come up with a better phone in all aspects…

        Also if Nokia manages carriers to provide free data packages on Nokia phones (even for 200Mbs), they will outsell tonnes of smartphones…

  6. Deep Space Bar says:

    they better show off the dual core Symbian phones or i’m gonna flip

    • Harangue says:

      Symbian in the US? Slim chance of that ever happening. Not to say it couldn’t be done, but it’s reputation is pretty much tarnished so launching anything Symbian at CES would be mad.

      • Deep Space Bar says:

        with alot of more people loving the new belle UI i think it will make a huge bag if they used the newest UI they are working on and have to show
        this is what i’m hoping for since symbian is getting heavier as an OS

        single/dual core 1.4ghz
        512/1gb RAM 1gb ROM
        NFC/WiFi/b/g/n
        3.7 – 4.0 if not 4.3inch SAMOLED CBD olephopic coating
        1mp/ 2mp FFC
        12/16mp CZ camera w/ ND filter,optical/digital zoom Dual LED(for night video only)XENON FLASH
        12.2mbps/21mbps DL – 5mbps/10mbps UL
        BT 3.0
        MicroUSB
        16/32/64gb w/ expansion slot
        HDMI out
        1500 – 2000mah Li – Po Battery
        without keyboard have a stand/no stand with keyboard

        poper aluminum/polycarbonate unibody

        that’s what i would see nokia do they should have listened to the users

  7. MDF says:

    symbian is dead is the usa

    they are going to bother with it there

  8. Eduardo says:

    Weber’s the prez of Nokia USA… he’s no spokesperson

  9. Diogo says:

    Usa? What is Usa in the Market?
    Good sales in usa and poor sales in BRIC = Die!
    Brazil, China and India together has more cellphone than world. And BRIC loves symbian, euro also. What’s is USA in the market?
    2012 really is the end, just for Nokia.
    Sorry my English.

  10. Doffen says:

    My guess is 3 WP phones, possibly with carrier variants. Maybe Symbian Belle will be announced. Thats the thunder…

  11. Viipottaja says:

    Yup, absolutely 0.0%, i.e. 0%, chance of new Symbian devices for the US market (perhaps 0.000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000001% chance for Canada or Mexico).

    So he was most likely talking about different price points and e.g. more camera vs. music or conservative vs. youth users. If you are lucky, you might even get hardware qwerty in that mix. And there is a tiny chance of even a Nokia WP8 tablet towards the end of 2012.

    • Deep Space Bar says:

      if it’s a penta band phone then i wouldn’t care which place it came from…my N8 is originally from the Philippines and now it has EU Leaked belle and i live in canada and use WINDmobile which uses 1700/2100mhz

      so it doesn’t really matter

  12. jcar302 says:

    I’d be very surprised if nokia even acknowledged the existence of symbian at an event that takes place in the US. Most smartphone users don’t even know what it is and at this point i see no reason to confuse people.

    I think i’ve officially warmed up to the idea of a windows nokia, i’d love to have the special edition batman 800.
    Let’s just hope my n900 can make it another couple of months.

  13. Sun Down says:

    Let the invasion begin.

  14. Sanjay says:

    I Think there will be a tablet?

    What about meego? I’ve been using the n9 and loving it.. Pity its a still born child..

  15. Jed Tylman says:

    I say smartphones, dumbphones and tablets.

  16. Topi says:

    Dual or more core Symbian with N8 or better camera. Winner.

    Of course, they can also continue the marketing bonanza.

  17. Law says:

    They have a better change if they announce wp and symbian devices at ces, more variety, cause both phone varients would and hopfully should be avaliable global soon after.
    An n8 successor and nokia 900 series would do it for me. Hoping :)

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