Nokia Preparing for “Operation Rolling Thunder” at CES This Year
CES, the Consumer Electronics Show which kicks off on Jan 1oth in Vegas can’t get here soon enough, especially for Nokia who plans to have a huge presence there, as a hit CES expo is surely the best way to worm your way into the US market. According to a Nokia US spokesman Chris Weber:
“We will be launching a portfolio of devices in the U.S. across a range of price points, user experience and operators” Weber said in an interview. The rollouts are referred to internally as “Operation Rolling Thunder” .
Whatever delicious goodies Nokia have in store for us leaves me wondering what other devices do they have up their sleeves that we haven’t even dreamt about, Weber also said:
“We’ll have a very large presence and it’ll be clear that Nokia is back in a quite strong way in the U.S.”
Putting the two statements together we should be able to expect at least 3 or more devices? A flagship device at the higher pricing spectrum (900/Champagne??), a Lower priced phone which is obviously the 710 (set to be released after the first day of CES/ Jan 11th). But if you read between the lines you get the feeling that there’s a carrier exclusive device out there, probably something for Verizon/ AT&T to run along with their true 4G/LTE (Maybe the 719???).
The one part that intrigued me was the “range of user experiences”, the way I chose to interpret this was that there will also be some Symbian devices (to cater to whatever Nokia fans want) and the ‘experience’ is a High-End camera phone/N8 Successor, which should (and probably is) a separate phone than the flagship device; as stuffing a flagship device with a expensive camera that not everyone would appreciate would just raise the price unnecessarily. Less then a month to go, C’mon time speed up already!
Via: Bloomberg.com, tip by: Viipottaja
Category: Nokia, Windows Phone
About the Author (Author Profile)
Heyyo, names Ali- Currently a third year Dental Student from Chicago; studying in Jordan. I love all sorts of gadgets (Have = Green Nokia N8, Cyan Lumia 800, Black N9; Want: White 808 & Stromtrooper Lumia 900- yes I'm greedy) oh and cookies.. don't forget the cookies. Follow my twitter handle '@AliQudsi' - no pressure. Thanks.Comments (42)
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Sites That Link to this Post
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- Blog de Avízpate – Nokia se prepara para aparecer en el CES 2012 | December 16, 2011
- What does 2012 hold for the Nokia / Windows Phone partnership in South Africa? | allaboutnokiasa | January 1, 2012








Operation rolling thunder sounds wicked! Wow, Nokia’s getting serious again and i’m excited for the us launch of their phones! Fingers crossed for a new symbian device to cater to the symbian fans in the us.
Could also be, mango, tango and apollo?
Jus to add to the speculation, the us spokesman mentioned the rollout. Rolling thunder, please let this also be the sign of an announcement that symbian belle will be ROLLING OUT as well. Maybe that’s what he meant when he said a range of user experiences. The rollout of symbian belle and new lumia devices.
I don’t think so! Nokia has to introduce itself has a new company, with the WP inside their devices!
Nokia can’t present Symbian and WP devices togheter! In Us they have to focus only to WP: presenting also a Symbian will be a big mistake: the americans will continue to believe that Nokia still remains “the Symbian manufacturer”!!!
Yes, but only in US.
One option would have just let US be. The market was not significant for nokia for long time and it likely never be.
It would have been much more wise to continue with only Symbian and Meego and say “we don’t care about US”.
There is a huge market outside US and there are plenty of people that are not really that attracted to that US. These people would have been happy to support nokia.
But as it happened nokia was Americanized..
America the Center of the World
I recently went to India, there Nokia is not doing as great as it used to do. Now every one is either buying cheap chiness brands for lower costs or Samsung Galaxy II and Iphone4S for higher end applications…
Its all about whats more popular than whats more functional.
In many fields US is not really real market economy. This is the first step to realize. The competition is not really working that well.
For example: How come nokia’s market share dropped significantly during early 2000′s ? It certainly was not because nokia was doing bad products at the time. US was just scared of nokia picking up too much power.
Nokia is so hated company in US that it never will have a chance there even if it is against its own heritage (americanized). Why it is so hated even though it does not have any market share?
You say that it is about popularity and functionality. This is of course a factor but not main reason why nokia is not popular in US.
Call me skeptical I call you naive.
I must be a nerd cause this news just gave me an erection.
They’ve already said Symbian is dead in the US and they will not release any Symbian phones in the US ever again so your summation is incorrect.
I’m looking forward to see what other high device they have for the US LTE market. I hope it’s just a larger Lumia 800 with some bumped up specs.
Bumped up? Since the Nokia 900 (presumably) won´t have much better specs than the Lumia 800 I can´t imagine that they alter the “standard” 800 in any way (besides an LTE version)…
And full support for LTE is useless on device until 2015 where they might have a wide coverage. Until then, just few select big cities. So, LTE is just a marketing scheme. In order for LTE to be a full fledged workable system, there is plenty of time needed may be about two two yr. contract in US. So, I am not excited about LTE as of right now. But FCC would be the most welcome instead of LTE.
If Nokia decides to sell its phone to US market and compete with Iphone4S or Samsung Galaxy, they need to come up with a better phone in all aspects…
Also if Nokia manages carriers to provide free data packages on Nokia phones (even for 200Mbs), they will outsell tonnes of smartphones…
they better show off the dual core Symbian phones or i’m gonna flip
Symbian in the US? Slim chance of that ever happening. Not to say it couldn’t be done, but it’s reputation is pretty much tarnished so launching anything Symbian at CES would be mad.
with alot of more people loving the new belle UI i think it will make a huge bag if they used the newest UI they are working on and have to show
this is what i’m hoping for since symbian is getting heavier as an OS
single/dual core 1.4ghz
512/1gb RAM 1gb ROM
NFC/WiFi/b/g/n
3.7 – 4.0 if not 4.3inch SAMOLED CBD olephopic coating
1mp/ 2mp FFC
12/16mp CZ camera w/ ND filter,optical/digital zoom Dual LED(for night video only)XENON FLASH
12.2mbps/21mbps DL – 5mbps/10mbps UL
BT 3.0
MicroUSB
16/32/64gb w/ expansion slot
HDMI out
1500 – 2000mah Li – Po Battery
without keyboard have a stand/no stand with keyboard
poper aluminum/polycarbonate unibody
that’s what i would see nokia do they should have listened to the users
Symbian has no future in the US market no matter what killer specs they put in a Symbian phone. Windows Phone.. That. They have a future on it..
what future LOL
More than in Symbian right now.
lol with units lost from 2.7- 1.6 yes it’s going well XD
still, my guess too is that the Lumia sales volumes in the US by end of 2013 if not earlier are very likely be higher than the current symbian sales levels here. so at least some progress should be in the cards for Nokia.
your mistake is to reply him. he just wana jerk off anyway.
symbian is dead is the usa
they are going to bother with it there
Weber’s the prez of Nokia USA… he’s no spokesperson
Usa? What is Usa in the Market?
Good sales in usa and poor sales in BRIC = Die!
Brazil, China and India together has more cellphone than world. And BRIC loves symbian, euro also. What’s is USA in the market?
2012 really is the end, just for Nokia.
Sorry my English.
And that’s why they keep selling Symbian in those markets for another 5 years!
And I would not be suprised if e.g. the 710 sold quite well in Brazil.
WP sales in Brazil are poor!
In Brazil we have:
1)Android
2)Symbian
3)iOS
4)Bada
Err.. I know. They are poor everywhere. But that may well start to change, not least because Nokia is now rolling WP out.
My guess is 3 WP phones, possibly with carrier variants. Maybe Symbian Belle will be announced. Thats the thunder…
Yup, absolutely 0.0%, i.e. 0%, chance of new Symbian devices for the US market (perhaps 0.000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000001% chance for Canada or Mexico).
So he was most likely talking about different price points and e.g. more camera vs. music or conservative vs. youth users. If you are lucky, you might even get hardware qwerty in that mix. And there is a tiny chance of even a Nokia WP8 tablet towards the end of 2012.
if it’s a penta band phone then i wouldn’t care which place it came from…my N8 is originally from the Philippines and now it has EU Leaked belle and i live in canada and use WINDmobile which uses 1700/2100mhz
so it doesn’t really matter
I’d be very surprised if nokia even acknowledged the existence of symbian at an event that takes place in the US. Most smartphone users don’t even know what it is and at this point i see no reason to confuse people.
I think i’ve officially warmed up to the idea of a windows nokia, i’d love to have the special edition batman 800.
Let’s just hope my n900 can make it another couple of months.
Let the invasion begin.
I Think there will be a tablet?
What about meego? I’ve been using the n9 and loving it.. Pity its a still born child..
I say smartphones, dumbphones and tablets.
Dual or more core Symbian with N8 or better camera. Winner.
Of course, they can also continue the marketing bonanza.
They have a better change if they announce wp and symbian devices at ces, more variety, cause both phone varients would and hopfully should be avaliable global soon after.
An n8 successor and nokia 900 series would do it for me. Hoping
dont hold your breath
CES is a very US/N-A focused event, very unlikely to have any product announcements for other regions of the world.