CES 2012, Microsoft’s last CES Keynote as it Tangoes with Nokia

| December 22, 2011 | 4 Replies

Nokia hasn’t had a big presence at CES since what, 2007? Next year they’re supposed to mark a return (well to both CES and MWC).

A big player who’s always there annually is Microsoft. Whilst both are expected to share big news at CES, it will apparently be Microsoft’s last CES Keynote. They’ll still be there but just no more keybote or booths after 2012 because the time of CES does not align with their product cycles. It’s kinda like a once in a lifetime planetary alignment between Nokia and MS at CES for 2012 as the two Tango for the expectant crowd.

So instead of going the way of everyone because that’s the way they and everyone else has always done it, they seem to be breaking off and setting their own schedule, possibly with the aim of aligning to the changing dynamics of their consumers as they so put.

we have decided that this coming January will be our last keynote presentation and booth at CES. We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing.

As we look at all of the new ways we tell our consumer stories – from product momentum disclosures, to exciting events like our Big Windows Phone, to a range of consumer connection points like Facebook, Twitter, and our retail stores – it feels like the right time to make this transition.

So instead of feeling they have to announce something and possibly having consumers wait much longer or reveal things far too soon they will set their announcements closer to when they’re ready to push and create the right and appropriately timed momentum.

According to some rumours, Nokia tango would be announced for CES/MWC with Apollo coming in June. Last we heard from Nokia’s Comms Director, Nokia were going to make it in a big way at MWC. There are other things apart from Windows Phone on Nokia’s plate. Belle should be available in February for previous Anna/S^3 devices. Perhaps we might see what else they’re getting up to on Nokia’s own OS efforts.

Let’s also hope we see Nokia continue to make some presence in CES in the coming years too.

Source: Microsoft via wpcentral


Category: Nokia, Windows Phone

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