Incredible 4D Projection Light Show for Nokia Lumia 800 Poland launch

In what to me was a better utilisation of the projection building, Nokia Poland have an incredible 4D Projection light show for the launch of the Nokia Lumia 800.

Why? Because in these style of projections, the point is not just to have a friggin big canvas. It is to use the actual building and essences of the building to manipulate parts of it into your show. The Deadmau5 show in London kinda did that for a little bit but then it was pretty much a tower shaped canvas. But I guess that was a show for Deadmau5 and Nokia too whereas this is just for the launch of the Nokia Lumia 800.

As such you see the Lumia 800 everywhere but at the same time, subtly and tastefully done because of the use of the building, either crumbling in and out, flipping tile windows, unlocking walls etc. It’s quite long too at nearly 6 minutes. Another good example of recent 4D projections was that adidas one. The shape of the building used is quite similar to this one, but they had ‘earthquakes’ and other ‘out of the box’ usage of this type of technology.

The crowd was very pleased with the show it seems.

Video by szavvel

Source: wp-games.pl via WMPoweruser

Category: Nokia, Windows Phone