Finnish F1 driver Heikki Kovalainen signs deal with Rovio and get Angry Birds helmet.

| March 15, 2012 | 13 Replies

F1 star, Heikki Kovalainen sure loved his Nokia Lumia.


Here he is above with it taking a picture of his Angry Birds helmet from Rovio

Kovalainen tweets: Here’s a pic of my new “Angry Birds” themed crash helmet, more pics on my website too!

On his website you can find out more about the partnership with Rovio:

Rovio Entertainment announced today their merchandising and webgame partnership with Finnish Formula 1 star Heikki Kovalainen. Kovalainen will also be sporting a brand new co-branded Angry Birds helmet, which will debut at this weekend’s inaugural Formula 1 race in Melbourne, Australia.

“This is a great partnership on many levels,” said Heikki Kovalainen. “It’s the first time that I’ve partnered with a gaming company, and it fits with my larger focus on partnering with unique brands. As a Finn, I’m also happy to be backing a Finnish company on a global platform. Most importantly, I’m a big Angry Birds fan!”

“We’re so excited to be working with Heikki on this, the first partnership of its kind in F1,” said Harri Koponen, EVP Consumer Products at Rovio Entertainment. “The helmet looks amazing, and we think people are really going to enjoy the webgame and merchandise.”

Martin Anayi of IMG Worldwide worked closely with Mikael Hästbacka of Numea Consulting to bring Heikki and Rovio Entertainment together, based on Heikki’s enthusiasm for supporting Finnish companies looking for an international platform. With Angry Birds being a true online phenomenon, having recently flown through 17mn ‘likes’ on Facebook alone, a collaboration with Heikki and the Finnish company seemed like a natural fit.

The co-branded merchandise line will be released later this spring with the webgame, which will feature fun Angry Birds game levels with a racing theme in addition to other bespoke content, launching later in the summer.

Speaking of backing a Finnish company on a global platform….Hey Rovio, how’s about bringing more Angry Birds love to the Finnish Giant that is Nokia? Where’s Angry Birds Space? I’ve seen the game. It looks good. Haven’t shared it so far as they’re just promoting the Galaxy Note as well :s.

Cheers Tommy for the tip!


Category: Nokia

About the Author ()

Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and Check out the tips, guides and rules for commenting >>click<< Contact us at tips(@) or email me directly on jay[at]