Bridgestone Australia use Nokia Lumia 800 as company’s smartphone

Part of the goodies bag I got from Lumia Lounge, included a Press Release from Nokia and Bridgestone Australia, one of the nations largest tyre brands. This release was to say that as of yesterday, the company “upgraded its smartphone fleet to 140 Nokia Lumia 800s”. Apparently, the devices had been trialled extensively by the staff recently.

The company chose the Lumia 800, after comparing it amongst the latest Blackberry and iPhone handsets. The choice is being reported as coming down to its “seamless integration with existing business tools (including Microsoft Outlook and Microsoft Office Word and Excel), ease-of-use, in-built navigation, aesthetic design, security, and improved reliability”.

Bridgestone reports that they previously used various devices across multiple platforms, but kept “struggling to meet differing workplace needs”. The device balances the business needs of their employees, whilst also giving them a device that meets the needs of a personal device.

It’s good to see initiatives like this taking place, where Nokia is gaining traction in the business sector. I think this is where Windows Phone will excel, as it has those things like ActiveSync and Lync, which many companies have built their IT infrastructure around. Plus, like they mention in the press release, it doesn’t compromise on usability as a personal device, and looks good.

Nokia needs to enter the business sector even more, as it is typically iPhone dominated, and this domination ripples on into their homes. Nokia needs to be associated with the powerful, sleek, modern smartphone that is desirable and snappy. Right now, its still the “budget handsets your grandmother has”.

Michael

Category: Event, Press Release