Video: Elop and Sormunen on nokia Sustainability report

| May 29, 2012 | 75 Replies

 

In this video, we see Stephen Elop and Kirsi Sormunen from Nokia talk about sustainability.

Nokia CEO Stephen Elop discusses sustainability and urges you to read the latest Nokia Sustainability Report at http://nokia.ly/JHoogg

Snippet:

Our key achievements and challenges from 2011, detailed in our Sustainability Report:

 

  • Helping our employees affected by personnel reductions to re-employ
  • Focus on bringing Internet and information to the next billion people
  • 40 million people have experienced Nokia Life (known as Nokia Life Tools in 2011)
  • Open sourcing of Nokia Data Gathering leads to its rapid expansion
  • Making progress on the challenge of tracing the origins of raw materials
  • Making a commitment to ensure our mobile products are more accessible
  • Next generation cooperation with non-governmental organizations
  • Introducing new eco hero devices
  • Making public transportation easier to use with Nokia Public Transport
  • Adjusting to green energy availability
  • Increasing focus on supplier performance

 

Category: Nokia, Video

About the Author ()

Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at mynokiablog.com and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and  Facebook.com/mynokiablog. Check out the tips, guides and rules for commenting >>click<< Contact us at tips(@)mynokiablog.com or email me directly on jay[at]mynokiablog.com

Comments (75)

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  1. Mariano says:

    all crap

    • shallow ocean shoal says:

      So, according to you, damned if they do, damned if they don’t?

      • Deep Space Bar says:

        so it’s all crap

        • shallow ocean shoal says:

          constipation?

          • asker says:

            Yes, unfortunately this is crap. Means nothing, shows nothing, creates nothing. Perhaps this is awasome for average uneducated ones, but if for more aware ones this is just empty like a stone is empty of intelectual activity.
            From Nokia and it’s CEOs we have been receiving added values year by year, this video is just a kind of propaganda and SElop is trying to be more like a celerbrity person, not a serious CEO, but he even don’t have any charm like Paris Hilton. And don’t have anything interesting to say.

            And he has missed most important Nokia achievement of this decade: Nokia has introduced Linux MeeGo which has introduced the revolution in mobiles and from MeeGo mobiles will never be the sam as mobiles before MeeGo Linux.

            So he has said nothing about nothing, and has ommited about most important things. Mud does not smell like ice creames, and also do not taste the same.

  2. james says:

    Have you read those comments under the video?
    Hater gonna hate okay!! but how many haters?!! Think wisely Nokia… Money isn’t everything when you are going to lose every aspect of it!

    • mee-gone says:

      yup, firing elop is the best option but only after another year when nokia will have no other option but to beg google for their superior OS and ecosystem. A nexus range of phones can save nokia from dying and they can even get back to their glorious,profitable days.

      • shallow ocean shoal says:

        Samsung already makes the Nexus, you will need to come up with a better name.

        • waiting4808 says:

          HTC made the original Nexus One. The Nexus is the line of phones that Google uses as their developer platform. So hypothetically, if Nokia ever used android in the future they can have a shot at making a Nexus phone

      • Grendell says:

        Nokia+Nexus=Noxious? Hehe.

      • j says:

        well i don’t like the wp strategy at all, but i would prefer wp over android.

        android is a mess!!

        • asker says:

          Man, try Nokia N9 and MeeGo and you will change your mind completely. For ever. For better solution. You can trust millions of N9 users with this.

  3. Paul Grenfell says:

    “Making a commitment to ensure our mobile products are more accessible”
    Really??Then why isnt Australia getting the 808??

    • karam says:

      well, many of his actions contradict what he says in front of the camera. no surprise there.
      what itches me is how delusional he is, or how naive he thinks his audience is, starting with his first sentence, ‘past year has been an amazing year’ lolz waaat?

    • steelicon says:

      As if you don’t know by now that LYING and DECEPTION are his most prominent attributes…

      • mee-gone says:

        And you know the best part, there is nothing you can do about it, cry a river, post Elop sucks on various blogs but in the end your beloved symbian is going to die within a year.

        Elop will kill it with his own hands and by the end of 2013, he will be begging for support and permission to make nexus devices which is the only hope for the revival of nokia, it would be best if stupid Elop can kill symbian by the end of 2012 itself instead of stretching it to 2013.

        Apart from android ecosystem with its play store for apps,music,videos and best integration of services like gmail,google voice,maps,docs,youtube etc there is no other ecosystem which can save nokia from this mess.

      • shallow ocean shoal says:

        What are yours?

    • shallow ocean shoal says:

      Is New Zealand getting it?

    • Iva Biggun says:

      Totally agree Paul.I have been pretty vocal on this to Nokia who think they know best what.

    • James says:

      WP is the main focus in Nokia Australia. Can’t see the point of bringing the 808 for a few lovers on this blog and no one else.

      • asker says:

        The same stupid propaganda as used to be with N9. And now it is clear that Nokia growth was with N9 and MeeGo not with shitty Windows for a niche 0.4% market.

        If we would look for in the past we would find identical post about N9. exactly or almost.

        Windows is only for users who do not have reqirements, less requirements then for dumb phones. Perhaps this is good for grand mamas and grandpapas as this is a concept from previous century and decicated only for a few lovers on this blog and no one else.

        But Nokia can’t live on this garbage.

        • Mark says:

          Oh. It’s you again. I thought Jay had asked you to stop spamming?

          “And now it is clear that Nokia growth was with N9 and MeeGo”

          Since its sales rate is even worse than the Lumia then, no, it isn’t.

  4. incognito says:

    Not a single `ecosystem`, `Windows Phone` or `Microsoft` was uttered in the video?! If he didn’t use that ‘amazing’ word once, I’d be pretty much convinced that this is some imposter carefully masked to look like ye’ olde Elop. Now I’m not sure…

    On a more serious side – a bunch of PR bullcrap, nothing to write home about.

  5. Yoyo Ma says:

    According to the video, Nokia was able to meet there sustainability targets. So They were targeting on being in the red? WTF are these people and who do they think their audience is?

    • Keith too says:

      Of course they were targeting being in the red. You would have to be living in a cave not to have known that. They also plan on being in the red the next quarter as well.

  6. gordonH says:

    Past fancy terms were:
    burning platform,
    war of ecosystems,
    live on,
    next billion,(here’s to still hoping for some clear device roadmap)
    users don’t care what OS their use

    haha today we add another new Elop excuse “sustainability”. Elop is good with his PR and fancy CEO words.

  7. Deep Space Bar says:

    soooo what did i tell you guys from before

  8. lordstar says:

    Nokia meeting sustainability goals, good.

    Now they need to sustain the company. Haha act faster Nokia

  9. ashok pai says:

    Nokia does a lot more for environment than most other companies out there. other than that, it’s safe to ignore elop and his ramblings :)

  10. et3rnal says:

    I use ti hate him, but for now, ill wait n see what win8 will brings? + meltemi, i have a huge hope for it with qt

  11. Tomi Ahonen (not really) says:

    Curse Elop!!!

    (not really)

    I think he is doing quite well as the CEO of a company trying to turn itself around after years of poor management. His focus on employees, bringing the Internet to the “next billion” and working with NGOs are all commendable. The social values are what the old Nokia also focused on and it is good to see the company not just looking at its bottom line.

    Unlike certain fruity companies :)

    • karam says:

      but there was no need for such a turn-around. yes management needed to be fixed but it changed to the worst, he talks accountability, but who is accountable now for last year and this year disaster? OPK? no
      previous Nokia focused on employees more than profits, he is doing the opposite, so he fires them. If you shoot your pet in the leg and then take it to the vet, do you really care about it? not much
      the next billion thing is not his idea either.

      • ashok pai says:

        Nokia will have to forget the next billion! their immidiate worry is the next 100 million, given how things are going now! a smallest bump in windows sales and we have elop supporters doing cartwheels, when all other indicators show that symbian is on a huge slide and everything else taking a slow and steady beating. so, how on earth are they planning to grow when hard numbers show they are declining!

  12. Janne says:

    Damn, that Elop! For, like, reasons!

    Ps. Nokia has been one of the most, even the most ecological/sustainable mobile manufacturer for a long time. Kudos to them!

    As for honesty, Elop was honest on Feb11. Enough with too much candor and good to see PR talk prevailing again. They need to promote themselves. That’s what people like Apple do and win. Only Nokia doesn’t kill the environment in the process… So, good PR, good values. That’s what Nokia needs. And good products.

    • ashok pai says:

      I wish he was honest with windows and call spade a spade. if symbian did not have a a bright future, windows has a snowflakes chance in hell to be a world beater. one and a half years, and elop is still talking about promises. 900/ 800/ 710/610 have been announced, and after some brief sponsored press buzz, it’s back to where it was!!!

    • asker says:

      hmmmm….
      Nokia used to be ecological.
      USED TO BE.
      Since Mr Elop has move production process to China THERE ARE NOT ANY VERIFIABLE FACTS WHICH COULD PROVE THIS NOW, notice PROVE NOW, not 10 years before Elop.
      He is only using good reputation made by previous CEOs.
      But we know he does not care about facts to much. He is diferently truethful.

      Mr Elop, this is again and again you all over….

    • incognito says:

      You really think that Compal Electronics, the guys that made most of the Lumias sold to this day on behalf of Nokia, shares Nokia’s environmental policies?

      Talking about the environment, ecology and such things while your company is in dire straits is, IMHO, pointless. Who cares if you saved the planet from n tons of CO2, if you lost billions in the process? You could’ve helped the ol’ mother Earth much better with those billions by fixing some much larger problems, or at least investing them into future, more ecological manufacture. You talk about the environment once you have enough money to afford to fix your image in that department, not when you are on a brink of failure.

  13. knowfirst says:

    everyone here is saying curse elope, elope sh!t… but fact is he is running company is right direction, he has more phd’s and experience than all of us, he knows the right decision, thats why nokia company is following him.. in practically, i am seeing most of windows phone users are migrated from ios and android because its best from every os, and we(meego, sadly and mainly symbian) fans are the main people now cursing nokia, while other oem fans are praising nokia because of its right decision, stop dreaming and move on mannnnnn….

    • dr_zorg says:

      You forgot to add the sarcasm tag at the end there. Reading Elop apologists here has made my sarcasm detector quite numb.

      • Ebon & Unicorn N9s says:

        He forgot to add Macromedia & Juniper Networks to Elop’s experience list..

        • Mark says:

          People who go on about Macromedia should really – and I mean REALLY – go and look at the history of the company including its financials pre and post sale to Adobe.

          But hey, ignorance is bliss right?

    • incognito says:

      Don’t assume that he is better educated than all of us as you have no idea who you are talking to on the other side. I can safely claim that he certainly doesn’t have `more PhD’s` than any of us, given that he’s not a PhD at all, he doesn’t even have a master’s degree – he ended his formal education with bachelor’s degree in Computer engineering and management, so I’m quite safe to assume than many of us are much better educated than him.

      Not that I’m saying that formal education is the main prerequisite for being successful, but it is not me who praised his non-existent `PhDs`. As for the experience, again, you’re assuming way too much about both his, and the experience of people posting on MNB. If you look in Elop’s biography you’ll see that he got his experience from Boston Chicken (infamous for fixing their books to appear solvent – kind of like Greece – until they were finally called on it, and as a result their share price crashed incredible 97%! within a week, record-breaking at the time – more @ http://tinyurl.com/dwr8 ), Macromedia (threatened the Adobe’s monopoly in graphics solutions, especially on the vastly expanding internet – as a result sold to the said Adobe, while Elop was a CEO, who killed all the competing products, and kept the part that makes half of Adobe’s revenue today – and no, despite Mark’s mostly empty claim above, Macromedia wasn’t in even a remotely bad shape to be fit only for acquisition), Juniper Networks (they had the biggest problems during his stay with them), Microsoft (directly responsible for Microsoft Office package for Symbian that we got in 2009; oh wait, we didn’t) and finally Nokia (truly a record breaking brand, and any other measurable value caused directly by him). Some experience, I say…

      • Mark says:

        “and no, despite Mark’s mostly empty claim above, Macromedia wasn’t in even a remotely bad shape to be fit only for acquisition”

        Uh… yes it was unless you totally want to discount the dotcom bubble.

        Which would be stupid.

        As for his tenure with MS in charge of Office; that coincided with its highest sales volumes ever. But, hey, keep on cherry picking facts if it makes you happy.

  14. Janne says:

    Finally had a moment to watch the video. Of course it is empty PR talk as such, but I think an interesting aspect was that they counted sustainability as both taking care of their own environmental and social responsibilities, as well as improving people’s lives through products that contribute towards positive sosio-economic changes. This is certainly the old Nokia way of doing good business while doing good. I hope they can capture that energy again in the Next Billion operations.

    As for the rest, the substance behind what was said is in the report. The video is as such just meaningless PR gibberish, I agree. But the report should provide an interesting read that is more than just PR talk.

    • nn says:

      Except he talks nice words about sustainability and social responsibilities and then does the exact opposite in reality. He is firing people left and right, outsourcing manufacturing to the same environmental and working hellholes as everyone else, not to mention that teaming up with MS, which is trying to outdo Apple when it comes to crippling and locking down their OS, can hardly improve people’s lives.

      • Janne says:

        Well, I’ll let the proper organisations and their rankins be the judge of their actual sustainiability. I simply lack the insight to assess whether or not that is the case from their perspective. Firing people is very unfortunate, always, of course. I’m sure we’ll know in time how Nokia is ranked in this regard.

        • nn says:

          I’m sure it’s all good from Elop’s perspective, unfortunately his perspective on these matters doesn’t seem to have much in common with perspective of any other average sane person. And I don’t know what you want to wait for again, Elop is in charge for almost two years, he implemented his strategy, it’s quite clear where is Nokia “philosophically” heading and there will be hardly any change without him being fired first.

        • Tomi Ahonen (not really) says:

          Curse Elop!!!

          (not really)

          The thing is, Elop needs to make sure Nokia survives as a commercial entity, at the same time the company keeps its focus on sustainability. It is a damn hard job I would say. The current commercial environment favors production in “hellhole” places because production costs are lower and the supply chain is shorter. Why complain about Nokia when Samsung, Apple, Huawei and the rest are also doing this?

          It is difficult to assemble in Europe when all the electronics components come from East Asian factories. Apple’s main reason for moving assembly to China from Singapore and the US was because it took less time to get components together from suppliers and assemble machines. Manufacturing costs are a tiny percentage of total costs anyway. Current logistics networks mean it is faster and cheaper to get parts from China, Japan, Korea and Southeast Asia, then complete assembly in China or Vietnam, before shipping out by air freight to major markets in the US and Europe.

  15. Mark says:

    You know when I opened the comments on this topic I thought “I bet it’s full of the usual sad and bitter people”.

    So no surprises there.

    Anyway, yes it’s PR. As has been said repeatedly, if there isn’t steady and significant growth in Q2/Q3 then Nokia are doomed. If there is then they aren’t.

    • Lord US says:

      It’s sad that people just can’t let it go. What’s the point to dwell on matters you or anyone can’t change? Yeah, Elop killed the Symbian wut it was already dead. End of story.

      Now they have to work hard to get the Lumia selling in reasonable numbers. It’s possible but requires lots of work. Telling that is not hating.

      • asker says:

        I am sorry but the end of story will be when he will kill Limia concept but it is already dead, and get to serious work with mobiles with reasonable systems. It’s possible but requires lots of work. Telling that is not hating.

  16. masood.alkhter says:

    Nokia are going the right way now,ther lumia phones are selling & developters are makin APPS for them & thats the main thing is APPS.this time nex year the windows heavy weights phones will be coming out from nokia.i just hope they name a device called the N-PHONE. atleast normal ppl will kno stright away wat it is.

  17. JD! says:

    Elop is doing all right things. Even Steve Jobs will do same if he joined Nokia for its demise!

    We all love you Elop. He must have Pre-Order locks for all Nokia factories.

  18. Lord US says:

    I think Nokia is getting some traction with the Lumia series. People are just too obsessed with the stock price and Symbian sales collapsing. The furure is about to happen and there is a bright one reserved for the Lumia and Windows Phone.

    It may not get the sales figures of the top 2 ecosystems but there was no chance for any OS to break that duopoly. There was already one Unix with native code support and one Linux with a VM solution. Plenty of support and software for both. What else should there be? Windows has it’s marginal opportunity just because of the workstations but without that it’s not very easy to get in.

    • Tomi Ahonen (not really) says:

      Curse Elop!!!

      (not really)

      This Elop has killed my favorite OS of all time Symbian! I will cry unless he reverse course and put almighty Symbian back on top with Meego! Windows Phone is the downfall of Nokia!

    • Deep Space Bar says:

      i’ve met 2 people with nokia lumias n canada lmao……over the weekend…they only like the design nothing else LOL

      they only loved the design of the

  19. mushfiq says:

    I dont understand , if u people hate nokia so much , why do u bother to read , to comment , for gods sake why do u even come to nokia blog and wp articles , crazy people.

    • asker says:

      Be honest, every one who comments here just loves Nokia. Perhaps some hate parasites eating the Nokia vitality. But this is nothing about hate, this is about get back loved company unraped by parasites. This is about help the Nokia to get back to life from the dark side of the window. Do you undestand?

    • incognito says:

      Hate? Only an emotionally unstable teenager could develop strong emotions for any company. It’s like having strong emotions for a rock or a wall – that can only end up with you getting a specially padded apartment to live in without paying a rent. I don’t hate Nokia, I just have a very low opinion on their operations at the moment, and I hope they’ll revise that, start doing things right for a change and save themselves from the business oblivion.

      For the sake of that goal, I am offering my PoV, criticism and my opinion, should they choose to listen to it. No emotions whatsoever, especially not strong ones that in a normal, healthy person should be restricted to at least living beings that can actually respond to those.

  20. gabriel9 says:

    Sustainability, sustainability and sustainability…
    My God, as i listen George W. Bush! :D

    Again he said nothing, What a waste of time. :/

  21. Matti says:

    “The strategy is evolving”

    Almost two years of that same old crap. Nothing to do with evolution. Elop would be long gone in the survival of the fittest. In the survival of the dumbest (a.k.a the Nokia management) he has a bright future ahead of himself.

    With the current strategy he is going to be the EVP of handset unit at either Microsoft or Facebook in no short time. Better pro-hockey in Redmond or Anaheim than is Espoo anyway.

    • asker says:

      If “the strategy would evolve” then it would evolved out of Windows already. But it has stopped in dead point and is dying constantly for ever.

      Mr Elop go and do all this to yourself what you are doing to others, Nokia users I mean.

  22. steelicon says:

    Wow. Just take a look at the YouTube site and all those thumb downs from NOKIA fans… Epic.

    • asker says:

      NOTE: in 2:19 minute of this video script writes “strategy is evolving” BUT he says “strategy may be evolving” – WTF? That would mean the strategy DON’T HAVE TO be changed anyhow.
      THOSE ARE TWO DIFFERENT MEANINGS! And you promote him still? Seems he don’t want even to notice damages made already!!
      Again half-true or half-lies…. And how you can trust him??

  23. steelicon says:

    http://mynokiablog.com/2011/02/11/
    http://mynokiablog.com/2011/02/11/winners-and-losers-of-the-nokia-microsoft-alliance/

    http://mynokiablog.com/2011/02/11/status-of-mynokiablog-com/

    Of course looking at current stock prices and the calamitous dip thusly associated, that may not be the case in another 2 years or so, but I would like to make sure I take the time out today to reaffirm that in spite of the negativity surrounding Nokia’s fans, decisions and future, we will be there to cover it, provide tips, ideas, showcase devices and on occasion the odd leak (of course now less likely due to Microsoft’s involvement). We will be here and we hope that you all, in spite of whatever slights you feel you may have suffered, will be here with us too.

    • steelicon says:

      4:38 “… and every time Nokia has come out stronger than before and contributed more to the employment and economic strength of Finland, and that’s precisely what we’re doing here again …”

      Watch the rest of the video on how his first statement contradicts the next statement.

      5:08 “… but all of that being said, there will be substantial reductions in employment in various locations around the world, and that, too, will affect Finland, no ambiguity about that …”

      In one sit down, he managed to contradict and lie about his statements. What a guy!

      http://mynokiablog.com/2011/02/11/winners-and-losers-of-the-nokia-microsoft-alliance/

      http://mynokiablog.com/2011/02/11/status-of-mynokiablog-com/

      Of course looking at current stock prices and the calamitous dip thusly associated, that may not be the case in another 2 years or so, but I would like to make sure I take the time out today to reaffirm that in spite of the negativity surrounding Nokia’s fans, decisions and future, we will be there to cover it, provide tips, ideas, showcase devices and on occasion the odd leak (of course now less likely due to Microsoft’s involvement). We will be here and we hope that you all, in spite of whatever slights you feel you may have suffered, will be here with us too.

    • gabriel9 says:

      Thanks for video. Elop is trully idiot.

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