Nokia gets 4 month Lumia product placement deal for Hollyoaks

| June 4, 2012 | 11 Replies


Hollyoaks is a TV drama in the UK, geared towards the relatively younger population. I guess there’s some interesting story plots and such but really, it’s more for this kinda thing no? :p Well they’re not always in that attire. There’s eye candy for both the gents and ladies and now, for Nokia Lumia/WP fans.

Info from DigitalSpy (entertainments website) says that on May 31st, Nokia signed a four month product placement deal that will see characters using the Nokia Lumia 710/800, as well as characters wearing Nokia Monster Purity headsets as well as adverts from the village bus stop.

Rob Ramsey, Channel 4’s parnership leader says:

The Nokia Lumia phone range is a terrific fit for Hollyoaks‘s young and savvy audience, and I’m delighted to be announcing this new partnership between Channel 4, Lime Pictures and Nokia.

It’s the second major product placement deal we’ve agreed for Hollyoaks in 2012 and is a fantastic example of the targeted and innovative deals Channel 4 and Lime Pictures can offer across our content and platforms”

Everyone should use the Cyan Lumias. It’s more synonymous for Lumia and Nokia. Hopefully not too expensive. I think this is a good job to get Lumias noticed a little bit more. This product placement will last all the way up I guess until end of September, by which time we should have some new WP8 Lumias that will hopefully be a much more compelling product.


Sources: digitalspy / WPCentral

[Hey, right about now I’m several thousand feet up in Finnair]


Category: Nokia

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