Nokia just uploaded this TV advert for the Nokia Lumia 610 to their channel. It reminds me of the video I saw earlier for the Nokia Lumia 900 by Nokia Denmark.
It’s a good approach. Tiles is something specific for Lumia/WP and it’s a good idea to show off something that you don’t have on iOS/Android/Symbian.
I’m not saying tiles are immediately better, it’s just that it’s better to show off something that is more unique to your range of products.
With the continuation of tiles in WP8 and the Lumia tiles branding, Tile based W8 and Xbox might see more acceptance to this type of homescreen.
It’s the same style focusing on the lumia close up designs and the live tiles.