Press Release: Ford and Nokia research a smarter and more personalized driving experience
Nokia and Ford are teaming up to bring the Nokia location platform to Ford cars. Nokia’s location stuff isn’t just for point to point mapping, but something that
“learns” driver behavior to control, improve upon and personalize vehicle performance.
Here’s the Press Release:
Ford and Nokia research a smarter and more personalized driving experience
Chicago, IL, USA – Nokia today announced that Ford’s research organization will use the Nokia Location Platform to advance innovation for smart and connected vehicles, as demonstrated by the Ford EVOS concept car.
Ford selected the Nokia Location Platform to leverage Nokia’s high-quality global location content, including the industry leading NAVTEQ Map, as well as scaleable cloud services and APIs. This complete solution offers a fast, easy and cost-effective path to create innovative and differentiated location products.
The Ford EVOS concept car showcases a future in which cloud services go beyond Internet access and traffic-enabled routing. For example, Ford’s concept car actually “learns” driver behavior to control, improve upon and personalize vehicle performance. Another area of Ford’s research is designed to optimize hybrid powertrain efficiency: the Nokia Location Platform could automatically regulate a car’s powertrain as it travels through established or driver-specified “Green Zones”.
“We are committed to providing compelling customized services to the automotive sector and customers like Ford,” said Christof Hellmis, Vice President Map Platform in Nokia’s Location & Commerce unit. “We have consistently focused on innovation around location and navigation in the car. This commitment enabled us to provide a global platform service which could truly enhance the customer and user experience. It’s exciting to see the Nokia Location Platform as an integral part of Ford’s mission to revolutionize the connected car.”
While the Ford EVOS is a concept car intended to show Ford’s technology vision for the future and is not itself scheduled for production, it does give a glimpse of the technology being researched for future car models. More information on the concept car can be found here: http://youtu.be/WyBO32jz7Vg.
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Nokia has transformed more than once in his history…are we witnessing another transformation?
Good news at least. I may not be a fan of their Wp only strategy but I do wish them all the best. N9 will probably be my last Nokia phone, would love to own the 808 but don’t have the money for it now.
Well Nokia has had a lot of recent experience driving itself into the ground.
I know, I know!
Sorry, just couldn’t resist.
Nokia Location Platform.
I told you so.
Yup. It is waaay more than just an app on a phone. This is just scratching the surface…
…and people still don’t see it.
Location, location, location.
And Nokia is one of the few big players in location.
People see the opportunities and Nokia as well.
This does not explain the Elop’s strategic choises at all. Nokia could easily have executed this with Qt strategy. Infact better since qt is widely used in the in-car infotainment systems.
Vanjoki himself was talking about this before Elop.
You seem to be right on Ford case:
SYNC used by Ford is Win CE based system by MS.
I know that BMW for example uses Qt since a friend of mine coded some additional stuff to his own in-car system.
Obviously Nokia had a car-strategy for MeeGo as well (and the Symbian connectivity shown in a car at Nokia World 2011 was cool). I am not disputing or discrediting that at all.
All I’m saying is that people never gave enough credit or attention to the “location” part of the new strategy, and why they couldn’t have achieved that as well with Android.
They could have achieved similar with MeeGo, of course. But then I never said the MeeGo strategy couldn’t have worked. All I’ve said is that Symbian had to go.
The location platform is, umm, platform independent. Doesn’t matter what the car makers use to code their ICI units with.
Wasn’t Imaging the other new pillar mentioned by Elop at some point? Wonder what they’re going to do in that direction…
PureView and Scalado immediately springs to mind on that front. I seriously don’t expect the 808, as impressive as it is, to be all that PV could possibly be.
Meego/ Linux in car platform?
Probably Windows.
Awesome! Friggin’ awesome!
Microsoft Sync has been in Fords since 2008 so its only natural that as Microsoft switches to Nokia for its mapping solution that Ford does the same.
…and again, a benefit for Nokia for being a part of the Microsoft ecosystem. These considerations were one reason why Nokia chose Microsoft.
Again, not making any claims as to how to good this was compared to whatever bad was included, just pointing out that the location strategy is a major part of the new strategy.