NokConv Nokia Lumia 900: New in PINK for AT&T + High satisfaction results from consumers
A couple of Nokia Lumia 900 related posts from NokConv.
http://conversations.nokia.com/2012/07/09/att-exclusive-lumia-900-is-pretty-in-pink/
Firstly, they apparently released a ‘pink’ Nokia Lumia 900 to AT&T.
Sometimes I would call magenta pink, but apparently this is actually not just magenta but an actual pink as previously reported.
Secondly NokConv reports on Nielsen and Net Promoter scores for the Nokia Lumia 900 which are quite positive:
- 96 per cent of owners are extremely satisfied or somewhat satisfied with their Lumia 900
- 95 per cent of owners are willing to recommend the Lumia 900
- 83 per cent say that their expectations are better or much better than expected
- 85 per cent say they would repurchase the Lumia 900
Nok Conv said about the Net Promoter Score:
As a rule of thumb, a NPS score above 0 is good and above 50 is excellent. The NPS for the Nokia Lumia 900 is 63.
Details on the survey:
The survey was conducted for Nokia by leading market researchers, Nielsen, between April 27, 2012 and on May 18, 2012.
A total of 810 people spent an average 18 minutes completing an online questionnaire. All the respondents had bought a Nokia Lumia 900 in the United States within the previous 45 days and was the primary user of the device.
Category: Lumia, Nokia, Windows Phone
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The survey is Nokia Conv is positive but the following survey isnt: http://yankeegroup.com/ResearchDocument.do?id=58972
Despite best efforts, the Nokia Lumia 900 isn’t delivering on its promises.
On a 1-5 rating scale, 42 percent of respondents to our survey answered 1, that they are not likely at all to recommend the Nokia Lumia 900 to a friend or family member.
Possibly. Which means 58% – nearly 6 in 10 would.
Do you know what the sample demographic is? Also, the article seems to imply that the issues are with the launch (the connectivity problems) rather than the phone itself.
I would trust Nielsen for US data over them.
Also, Yankee Group tested 111 Lumia 900 users. A very small sample, easily skewed. Also, if it contradicts what most studies are reporting, it would be considered an outlier and not the trend.
Compare the companies: http://en.wikipedia.org/wiki/Nielsen_Company and http://en.wikipedia.org/wiki/Yankee_Group
Nielsen often seems clueless about phones outside of the US whilst very knowledgeable in the US and their report is about the US so I would be inclined to believe it.
Also, its 41% so thats around 45/46 people out of 111 who gave it a 1. While results overall are definitely not impressive in that batch of 111, take out those ones and suddenly you have an average score of around 3.5. They need to give all the results for us to gain a better understanding. Who knows, maybe out of the rest half may have voted 2 and the other half 5 which would give the 3.5 or it could be a different split. We have no way of knowing. Also, why did they release it now? Its from May, they released it in July. Its only 111 people, not thousands.
Also, those analysts from Yankee Group seem to dislike Microsoft. They were very negative about the Surface (and in extension W8 tablets in general). It is possible to skew results in a trial to show what you want. Thats why scientists have to remove their own biases in both collection of results and their interpretation to obtain true results and the reason why some discoveries went unnoticed despite being under their noses is this bias that we put in without realising (or maybe on purpose) that can affect results.
It’s actually a problem with both surveys.
The Neilsen one is probably going to have a positive bias towards Nokia as there’ll be a bit of self selection on the Conversation website from 900 owners. The Yankee one is negative because it’s small and we’d need to know how many of the people voting 1 were affected by the AT&T connectivity issue, whe their opinion was taken and if it changed on resolution.
Frankly neither really matter. It’s the July 19 results that count. I don’t think these will be great overall as Symbian will have tanked to near zero. However, if Lumia sales exceed 3 million – preferrably four – then there is still hope. If not it’s game over.
And where you got that 111 respondents is very small sample? It all depends on how much people bought 900 and how those 111 people represent them. Actually hundredth people can easily be very good sample for the Lumia 900 in US.
Compared to the 800+ the Neilsen survey got then, yes; it’s a small sample.
Sorry to rain on your hate parade.
No, it isn’t. The relation between sample size and precision of result isn’t linear.
No, but the bigger the sample size then generally the greater confidence that the results are more representative of the population. We can discuss the models and assumptions used if you like.
The main point is that you’re just looking for any negative angle because that’s all you ever do. No change there then.
While it’s technically true that larger sample size is better (i.e. means lower error), the relation isn’t linear and above some point it doesn’t make sense to enlarge the sample, because the benefit becomes negligible small.
Sorry, that’s only true of certain distributions where you only have the opportunity to take a small sample (hypergeometric, etc).
This is more like a series of Bernoulli trials (you like it or you don’t) which implies a Binomial distribution. The larger the sample size the more confidence the sample reflects the population in this case.
Huh?
Here you can play with some numbers for normal distribution, then you can go and read statistics pages on wikipedia.
“Actually hundredth people can easily be very good sample for the Lumia 900 in US.”
No, it can’t. 111 respondents is a totally worthless sample size for just about anything.
It’s certainly more than enough to invalidate these 95 % satisfaction claims.
No it isn’t. You would have to do hypothesis testing to see if either the null or alternative hypothesis could be rejected.
Yes it is. You can pretty easily reject the hypothesis that the yankee results are just product of chance.
Really? Let’s see your workings for that one. 95% confidence will do.
Well, when you randomly select 111 participants out of say 100,000 (but it works for any number) Lumia customers, then the probability that 47 out of these 111 (aka 42 % unsatisfied from yankee) will fall into group of 5,000 out of the original 100,000 (aka those 5 % unsatisfied from MS surveys) is practically zero.
Or the Yankee survey could be a complete lie as it is the opposite of reviews of ATT, Amazon and other top companies. Yankee smells like a Wall Street scam. A smartphone survey company that just happened to start up? Sorry, their survey smells like Wall Street.
right now wall street is doing the exact opposite,
they are forcing downing nok, naked short selling in the extreme,
this is classic play of a volatile stock,
and i suspect many of them are locking in nok for long term while driving it down short term,
they make a profit both ways
no
lol most ppl on other sites (in hk) are laughing at it.
They said they are satisfied because their expectations is zero
Anyway, I think the 7.8 windows phone update will certainly affect the results and how ppl look at it
Nokia’s PR failures most clearly show in the tech communities that are geared quite a bit against them after the events of past two years. This shows online disproportionately, probably. As for the larger communities, it is failures of a longer period – especially the N97 – that hurt them there.
Luckily the larger public is reachable (much more so than the tech communities) if Nokia plays their operator and retailer cards right. Not saying it will be easy, but it is possible. And I think they have a chance at dragging the tech-savvy people along as well once Windows Phone 8 hits.
So, hopefully this time next year the worries will be a thing of the past. Assuming WP8 flies and Nokia doesn’t get bought of course.
I hope so.
I remember back to the samsung jet days where ppl sont give a single fk about it.
Now everywhere are galaxy S
good results, very nice indeed
I love my Nokia 900. Best smartphone ever and I am top tech savvy boss in the world…at least in my mind, like the rest. Well, at least 96% of the people who really own a 900 and get to use those perfect apps and a start screen that is so personal, its perfect, I am part of the majority. Any questions? The 96% very, very, very happy with Nokia.
seriously? its good news, yet people shit on this.
If its bad news people shit on it.
If its good news about open source/linux/meego/symbian, they also shit in the comments.
Depressing, isn’t it? But that’s spoiled brats for you.
But the sound of it people should go more to the toilet instead.
Typo: But => By