Hey @Nokia, please advertise your Nokia mapping solutions more?
If there’s one thing Nokia is supreme at is that it sucks at advertising anything that it is good at.
You’ll never really know half the amazing stuff a Nokia is capable of unless you’re in a Nokia blogosphere related bubble.
Outside of it, Nokia’s assets fizzle away because why? Nokia won’t advertise it. If they do, they will advertise it in the WORST WAY POSSIBLE or advertise it really well, but you’ll never see that advert ever again.
Why? I don’t know. It seems ingrained into their way of working that all good things must remain secret.
What brings me to rant this Monday morning is this advert that popped up in front of another YouTube video. It’s Google’s attempt at offline maps, which looking at their own advert looks complicated as hell.
What else can Nokia do? What about talking about your supreme offline navigation? Or the fact that you don’t just download tiny portions of maps but can do whole countries, continents or even the whole world. In your pocket. We could have a similar situation where we actually bring up the navigation to give someone else directions instead of blabbing “go left and then go right and then..blah di blah blah”.
Mapping is something we’re taking for granted. Apple has joined the map fights. Nokia Maps is becoming more important at Nokia by the day as Nokia struggles to remain relevant. Please shout about the things you’re good at. I love that I can just pull up Nokia Drive, find a place or drop in a post code and in mere seconds begin navigation. I love how it can be in a city I’m living in or a new one I’ve never been to but NEVER feel lost. I love how friends/family who I’ve recommended Nokia drive to have the same sense of security when they venture out to new places. I love the simplicity. I love that little bleep from Nokia Drive that tells you off if you’re speeding.
I’d like to see real life situations of people using and enjoying Nokia mapping solutions. Show the screen, show it in action, show how reliable Nokia maps is at getting you from lost to ‘you have reached your destination’.
I don’t want to see vague/artsy/meaningless adverts. I want to see adverts about Nokia mapping solutions that allows consumers to understand WHAT it (e.g. Nokia Drive) is, WHAT it can do, HOW it can be relevant and useful for them, all demonstrated in an advert they can connect with and place themselves in the position of the actors.
Comments on YouTube…>_>
I don’t even want to begin complaining about bringing Nokia maps 3D to mobile.
This is nice, but it’s not good enough. It’s just a screen. I can’t connect with it. I don’t know what’s going on here. Give me a REALISTIC situation, an actual use of the maps.
Notice how Nokia’s take on ‘being one of the locals’ vs google’s actual representation on being one of the locals. Nokia’s video briefly mentions it to the point you might not have noticed it at all. Google’s video is all about being street smart with the help of your maps. I remember the first time I went to Manchester, I actually helped other visitors find places they were looking for with Nokia Maps. I didn’t know myself where I was but with Nokia Maps, I could not only get myself where I needed to be, but also strangers!
Some ideas: perhaps getting a family or a group of friends to use it to get from one place to another, stop it midway to find a shop and continue on after successfully buying some food for the journey. Or someone has just moved to a new city and has a dentist appointment but doesn’t know where the clinic is. Or a friend wants to visit another friend at their house but doesn’t know where that might be.
The most comforting words? “You have reached your destination” over and over, and always being at the correct place, on time with no hassle.
Why aren’t we seeing something like this on the official Nokia channel? This video below is from Nokia india. The closest I think I’ve seen to this is the NokiaConnects promo where bloggers took features from the 800 and I had Nokia Drive. That was a real life use for maps.
I really do not enjoy the choppy nature of this video
This one is good, though reeks a little of trying too hard with the humour.
BTW, does maps have a ‘where am I’ feature that you can send to someone who’s asking you where you are? I’ve not ventured too much into the maps myself to find this. Being able to take a screenshot would be good. Bring back that ‘Own Voice’ app thing too.
Why does Nokia spend hundreds of millions in the advertising department and produce so little? I can complain much more about various aspects of Nokia advertising but I’m going to focus this post for Nokia Maps related things as having too much to talk about is yet another problem sometimes from Nokia ads.
Category: Rant
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Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at mynokiablog.com and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and Facebook.com/mynokiablog. Check out the tips, guides and rules for commenting >>click<< Contact us at tips(@)mynokiablog.com or email me directly on jay[at]mynokiablog.comSubscribe
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Definately true, for example the indoor maps nokia has already going on … i dont think i have seen such fuzz like when google announced it
http://www.bing.com/community/site_blogs/b/maps/archive/2012/06/28/venue-maps-goes-international-adding-thousands-of-shopping-malls.aspx
btw ive been working on developing those
Agreed, they’re terrible at advertising. The Lumia commercials were fun and all but dammit they need to advertise maps better. Maps, NFC, the PureView tech, so many other things I cant think of right now, that Apple or Google will swoop in and act like they’re the first ones to “invent it.”
Bah.
The competition rarely claims they have invented any new tech. They do claim they are bringing new features to their products. That’s true. They do add new features.
It’s very hard to understand why people are claiming some companies invented something they never claimed to invent.
Yeah, Nokia should promote PureView even they didn’t invent the actual tech. It doesn’t matter who invented the idea. What matters is shipping the actual product.
where am I’ feature that you can send to someone who’s asking you where you are?
with maps 2.xxx. it was possible to send your location via sms but im not sure its still included in maps 3.xxx
Yup, you still can. Just click on the black bar at the top which has the location details, then on the next screen is the share symbol with ‘Share’ written next it…can send by SMS or email
Its obviously the fault of the nazi spy elop.
I think this has more to do with Navteq’s other deals. Navteq provides maps (for cash) to many of the gps providers & Nokia may be contractually forced not to up the free mapping data on their mobiles. Google doesn’t have to worry about them.
I still remember the 7 years old Nokia 3230 ad. I was a nice and long ad enriched with some sweet music. Since then it’s hard to find a dedicated ad for any Nokia phone.
With WP they are more concentrating on showing the social integration capabilities of Lumias and missing to mention their true capabilities like Maps and Drive and pureview ofcourse.
There is a buzz about pureview technology but it’s very much limited to people who access tech-sites or tech-blogs.
Hey bud! C’mere! Ssshhhh!!!
I wish I could use the Nokia maps but there isn’t maps of Israel in my Nokia N8 yet..
sad but true
nokia sux at marketing
what will happens when some1 will call to me while Nokia Drive works on wp7?
I so agree with you on the map front. I’ve been shouting on about Nokia maps since before the E71 when it was in it’s infancy, and even then it’ was as as good as any dedicated satnav. It was the main deciding factor at the time (and I suppose still now) why I would buy a Nokia phone….. whole WORLD navigation for FREE and with lifetime support and upgrades.
Nokia may be missing the boat on monetising the £4b+ spent on Navteq. Nokia and WP8 should be able to wrap up this are and while it is still in flux there is the possibility for others to sneak in. I understand that the new mapping APIs for WP8 should offer some some revenue stream using 3rd party developers producing and consuming location based services. The ability for any app in the ecosystem to access the offline map data will be a big bonus for WP8 phones.
I love Drive and Maps because it’s free, it’s works and works flawlessly, it has the majority of countries and syncs with the web…etc
But why haven’t they come up with a standard sharing protocol for locations? I find it bemusing that we have all this communications and interoperability, yet there isn’t a defined standard for sharing places and location data and having this associated with the mapping functions of the phone. I hope Nokia and WP8 are looking it this.
I was thinking that there should be some PureView ads in the manner of the UK Tango ads in the ’90s. For example, somebody falls over on a banana peel and lands on their arse in a puddle, and an 808 captures the moment of impact and zooms in on the person’s shocked and anguished.face, while a voice over says “you know when you’ve been PureViewed”.
Maybe not…
I wish someone had asked this question to Elop in his Q&A video..
I agree with you 100%…
They had that series of great Ovi Maps commercials several years ago.
Like this http://www.youtube.com/watch?v=8gNO5dwvnFY
Not sure where I can find the whole collection yet.
Oh that didn’t take long (sorry for double post):
Hey Jay, and everyone!!!
Tottally agree with you on this one!!! It’s not long before you see Apple or Google, or their fan boys claiming that they invented smartphone GPS navigation, and, even worse, the offline maps feature… Lol, that Nokia has had like… since forever??? I remember having that ever since I 1st saw MAPS in my N95-00.
But returning to the subject, yeah, Nokia sucks at advertising, actually lately, they just pretty much suck at everything… But seriously, we Nokia owners probably make a lot more and better advertising than nokia themselves, everytime I’m with a friend, they start showing me their new android phone and or iphone and I just say, you call that a smartphone, I got this (N9)… and then I shoke them with all the stuff I could do, without the need to install any extra apps… Bottom line, maany of my friends, and family too, want an N9 now, and maps definitely helped me “make the sell”, lol.
Also, YES!!! Maps does have a feature that lets you share you position, though, it’s not called “Where am I”, in Nokia N9 for example, you just click in the dot that represents where you are, you get a baloon with you current address, click that and then you have a page with all the details, and options like Share (by sms), add to favorites and navigate. If you choose share you’ll get a link that looks like this http://m.ovi.me/?=-35.789,38.5916, which is you location, I’m guessing the numbers are your coordinates. I’ve also experimented this, sharing my position from my N9 to my old N8… If you share your location to a phone that has Maps installed, once you click the link in the SMS, it’ll automatically open up the maps application for you and show you the exact location, then I’ll you have to do is click navigate, if you don’t have maps installed (or don’t have a nokia phone), it will open up the mobile nokia maps site and show you the position on the map. It’s not as good as Google Latitude, but it’s neat and very useful. By the way… Why doesn’t the N9 include the check in app or something equivalent?? :s
Just one last final note, this one a bit more personal… I’m really disappointed at Nokia because of the last year-year & half… In addition to discontinuing support for many phones I owned too soon, discontinuing amazing OSes like symbyan (even though that would eventually have to happen), and letting Stephen Elop torn the company appart (with that resulting in Nokia losing the No.1 spot to Samsung), and add bad to worst, Samsung is not even a Mobile phone company (I mean they sell Tv’s, computers, AC’s all sort of stuff), so if they didn’t do well on the mobile market, Samsung would continue to exist anyway without any harm, but Nokia, pretty much only has this (mobile market), and when you go from being the No.1 mobile phones leader company, with thousands of patents and Innovating technology worth Billions of dollars, to firing Half your company (talented people who’s hard work got them as high as they ever reached), throw your own researches (and researchers) and OSES that took so many years, hard work, and billions of investment, ecosystems that though they’re not as complete and robust as android’s and apples, were doing ok and actually selling and still making a profit for them and mantaining their identity as a self-sufficient company down the drain, only to invest all in an OS (Windows Phone) that is still less popular than it’s predecessor (Windows Mobile OS) LOLZ, and has like near 0% market traction, is very very stupid… And I mean, that far surpasses sucking at advertising. So unless WP8 rocks my world, NA, turns my world upside down… I’m sorry to say that my Black 64GB N9 was the last Nokia phone I bought… I’ll wither go Jolla Mobile… Or, it hurts to say this (cause I only had Nokias since I ever picked up a mobile phone 12 years ago), but an Android (probably samsung)
.
Anyway. Cheers guys!!!