MNB RG: 808 PureView becomes an unexpected hit, Nokia scrambling to build more
I was about to write up the story on the 808 also not being made fast enough to meet demand, but 808 user and Nokia fan,
Janne is already on the case:
Nokia’s communications manager Tapani Kaskinen tells the interest has surprised Nokia, who was not building enough of the phone – the problem was the allocated capacity not meeting the realized market demand, not a component shortage. He says Nokia made estimates of the demand and delivered to countries based on that, but the demand was much higher than expected. He says Nokia is now fixing the capacity issue.
Several Finnish operators were interviewed and saying they would have sold more than they were able to acquire from Nokia, saying that it would have been a hit on the lists as well had there been better availability.
On the other hand, retailer Gigantti reports that after intial demand, the 808 PureView has seen a lot of returns from unsatisfied customers and Gigantti has removed the product from their pages. Whether this was because of size, Symbian or disappointment with the camera, that was not specified.
Original article in Finnish here:
Cheers Janne!
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Sites That Link to this Post
- Nokia 808 PW: successo inaspettato, produzione in aumento | August 2, 2012
- Nokia 808 PW: un successo inaspettato per l’azienda che promette un aumento della produzione | All About Tech | August 2, 2012
- Nokia 808 PureView tiene que aumentar su producción | August 2, 2012
- Nokia admits it underestimated the interest that would generate the 808 Pureview | Mobile News Pedia | August 3, 2012
- Nokia reconoce que subestimó el interés que generaría el 808 Pureview | TecnoBlog | August 3, 2012
- Nokia reconoce que subestimó el interés que generaría el 808 Pureview | Tecno BLog celulares nuevos, descargas de temas juegos y aplicaciones,todo sobre nuevos modelos de celulares | August 3, 2012
- Nokia 808 se prodaje bolje nego što je Nokia mislila! | NokiaMob | August 3, 2012
- Nokia Tidak Sangka #PureView 808 Jadi Sebegini Popular! | Nokia DuniaKu | August 5, 2012
- Nokia Surprised by Growing Demand for the 808 PureView | Nokia PureView 808 Portal | September 4, 2012
well, I’d say if there will not be Elop at Nokia, the demand will be fulfilled, but…
there was demand for n9, and…nothing
imagine meego on 808
*drool*
im guessing gigantti customers got buggy 808s like i did :/
I got mine from Gigantti and it’s been working great. I have used it for several weeks now and I’ve needed to remove the battery a couple of times because it got stuck. The web browser has also crashed a few times (maybe 5). Other than that, I haven’t really had any problems. My active usage is several hours per day, and I’ve taken 1000+ photos and recorded 100+ videos.
for me i’ve had those same issues you’ve listed but my main irk is the camera… ill be snapping away and then BAM creative mode stops working I just get blank/black jpeg files and ill need to switch to automatic mode to snap a pic and switch back to creative for things to work properly again and this happens A LOT
it makes creative mode for spur of the moment photography absolutely useless
some others have had the same problem, others still suggest that perhaps my camera settings are wrong and I simply exposed poorly to get a blank jpeg file but this doesnt make sense since the picture before came out perfectly and the picture after switching to automatic and back to creative works perfectly (with no switch in settings)
I’m not a symbian hater, but you say it’s been working great then explain how it’s not working great.
Honestly, i’m done with buggy devices.
I want a pureview phone, but i’ll wait for it in a windows device.
to be fair all devices are buggy… regardless of the platform
It didn’t used to be that way.
not true
You are saying all devices used to always be very buggy like they are today?
Hahahahahahaahaha
I’m only experiencing one really irritating bug.
SMS won’t reliably send. Nothing to do with signal strength, 2G or 3G. Have to click to re-send a couple of times.
I do send a fair number of messages, which makes the problem worse.
Its not a show stopper, but Nokia have gone and screwed up an element of Symbian that was previously (for me) working without any issues.
I guess, we can now say “Accenture” screwed up.
i thought elop being the fall guy was still in vogue
i’m having that bug in my n8 as well
dead nokia
Actually very happy with the phone.
The only issue i have with it is when i am outside suddenly the whites look bluish or reddish. Indoors no issue. Camera is Aweeesome.
It was supposed the last great Symbian phone, if they felt the demand was going to be low, they really must be fools.
Kinda weird though that Nokia’s expectations for the demand of the 808 was that low.
And oh yeah FIX the belle sms bug.
It isn’t just weird. It actually speaks volumes; imagine the hardwork, dedication, investment, development, Damian-Zeiss craftsmanship the works and whatnot… for full five years plus all that publicity.
Then all of a sudden they don’t quite feel to expect any demand!
Does that add up? Doesn’t it indicate something’s terribly wrong within?
And, oh pleazzz, its too late & too much to just drag it again along the same old “plain incompetence” line.
Let me ask you a question.
Let’s say you have a product to sell, and it’s custom made and very costly to produce. For every unit you make, you pay the cost, and you hope to be able to sell all of them because if you don’t, you are out the money and have unsold product lying around.
You have a rough estimate of how many you think you can sell, but it’s a unique product and there’s no good frame of reference, so you’re not quite sure.
If you are spending your money, in your personal bank account:
Would you rather overshoot your estimate and risk having a bunch of unsold product laying around that cost you money, or would you rather undershoot it, create some exclusivity demand along the way, and make more later to satisfy demand?
I suspected a purple tint problem on my 808 so I bought a second one to compare.
So glad I did! The display on new 808 is way better!
Returning the original today.
http://www.nokia.com/gb-en/support/troubleshooting/?action=singleFAQ&caseid=FA139666_en_US
Yes I was aware that a software patch was in the works but after paying £500 for a phone I’d like it to have a screen that worked correctly out of the factory.
Here’s the two side by side: https://dl.dropbox.com/u/25669077/808/export/IMG_2016.jpg
Anyway, there’s been another development and it’s not a good one
The new 808 with the better screen does not charge!
Details here on Nokia Discussions: http://discussions.nokia.com/t5/Nseries-and-Symbian-Smartphones/808-will-not-charge/td-p/1515772
Have now ordered my third 808.
“The only issue i have with it is when i am outside suddenly the whites look bluish or reddish.”
I think this is not normal… :/
I’m sure its not too. Our country doesnt have a return policy if your not happy with the product we have.
We have to goto Nokia Care to get it fixed. The three phones i gave them they screwed up two and one they said i had dropped the phone and damaged it(it was a brand new N97 about two days old).
I hate the Nokia Cares in India
now all you have to do is to load meego on that phone cause I give up it’s a downgrade from the n9 specially in web browsing and mail and most importantly logic . do you know you can’t see details of a picture nor can u multiselect ones from the gallery .not even the name of said picture
this phone is a loading circle os and browsing is like killing your self , too bad they only put 512ram so they can’t switch to meego now damn idiots meego was far better fit for this camera and am very upset that I thought I could tolerate Symbian when In fact n9 ruined oses for me
You should use opéra for browsing.. This is magic
Honestly it’s not that super either, sorry
That’s the issue right there. Once you leave Symbian and come back to it, you are shocked at how bad it is compared to others
(bad in comparison. In its own right it is still nice and powerful)
+1
anyone found a red 808s? did nokia even make any?
Yes, they have been on sale sporadically in Finland at least for some weeks. Stock is just really hard to come by unless you order in advance.
I’ve had my red 808 for almost a month now, I bought it from the flagship store for 595EUR. During the time I’ve had it, it has crashed only like 2 times, I’m loving this phone!
It is easier to buy a black and add a red CC-3046 case/lens cover
We had a very hard time getting them in Australia.. Supplies were and are slow and barely dribbling in.. Lots of orders still to be fulfilled.
Doesnt surprise me Nokia underestimated the demand,, not one bit..
Any word yet on PR1.3 for Australian country variant?
Elop has always look down on Symbian since day 1 he’s in Nokia…
He would do – he’s a Microsoft poodle.
He is in Nokia only because WP.
And rightly so, it’s absolute shit. The 808 is successful despite Symbian, not because of it.
To be fair, I don’t think anyone has ever tried to argue that the 808 is successful because it is running Symbian..
Actually, a lot of people not that not a lot of operating systems are as efficient as Symbian. Hence, why WP7 still isn’t able to run pureview
Come on… Please tell me where Symbian is effective. My N8 never lasted longer than the competitors of its time and it was never fast or smooth.
And probably the only reason why WP7 doesn’t have PureView is that Nokia never did it for WP7. PureView is done in a DSP and this is probably the only way how to handle such amount of data… on any platform
and wp7 cant support a dsp etc… its been covered already
ur N8 has never lasted longer than competitors? you mean battery life? (maybe you’ve got a defective battery) as for fast and smooth i guess that’s more a personal view; belle worked great for me until i started filling up the c:\ (needing resets etc)
Did those competitors have the same pathetic CPU and small amount of RAM in them? If not, you can’t compare the speed and smoothness of the operating systems. It’s not Symbian’s fault when Nokia gives it old’n slow CPUs and small amount of RAM. Try putting Android or WP in to N8 and see how smooth it is. Only way to compare is to use similar hardware.
And those phones also had as small a battery as N8 has, right?
Without that memo, Symbian would have much better sale than it is now…
You evidently don’t read the comments here all that much.
Elop always underestimated the power of Nokia fans and he won’t be able to understand it… Everyone know that memo makes things that already in bad situation into “The Worst” ever condition.
808 Pureview wouldn’t even be possible without Symbian. If Symbian is absolute shit, then what does that make WP that can’t even manage PureView? Shit beyond absolute shit. Interdimensional shit? Absolute shit squared?
lolol..
WP = shit^infinity
most people outside of Nokia, experiencing iPhone and Android and WP were looking down at Symbian at the time. as the first non-”lifer” CEO, He was just the first to look down on it and be in a position to buy it
This was expected. Many Nokia fans (including myself) want to get the last true Nokia before moving on.. And since it is Symbian, there will be many customers for 808 in countries like India & China.
808 PureView sell because of the camera.
Exactly, can’t believe Symbiots are so delusional to believe the demand is because of the OS.
I bought my 808 yesterday, if he had Windows Phone, I would not have bought
same here.
and here
And here. I’ll wait until WP has more features.
Ditto. Maybe WP X.
The problem is all the people who feel that way are here on MN , and greatly outnumbered by the rest of earth..
mee to +1
@Diogo…And because the 808 is using Symbian is the reason I WILL NOT buy it!
Only WP with Pureview will be my next Nokia purchase
you are going to have to wait for a while..
@dss – I.Don’t.Care.
But…If it is too long, I will just get a Lumia without Pureview. I am ready to kick this N8 to the curb, like right now, but will tough it out until Q4 2012.
You are right, I can’t look at WP, fu..ng crap
+1001?
Guess you WP Apologist got your answer.. The demand for 808 is from India & China (the Symbian markets and where WP is really struggling). The reason why 808 is selling is not just the camera but becuase it supports external memory cards, Mass storage mode among others which Symbian is very good at. Also, people in those markets don’t care about ecosystems or for devices which needs apps and internet to do everything..
got it for the camera and because i am already familiarwith the OS..all in all, fully functional as camera and phone, browser, and superb music audio!
I got 808 as i hate android………..its slower than Belle in most phones, Even the S3 is irritatingly non user friendly
I got a red one from verkkokauppa.com. The camera is just amazing. Web browsing is bad compared to N9. I think my Canon 400D will go to the closet for some time…
do they ship overseas?
No
amazon.fr/de do and clove.co.uk has 808s in stock starting Friday Aug 3
It wasn’t unexpected for sure. Its the Elop, every time.
Hey J, is this the same Janne you’re referring to?
http://mynokiablog.com/2012/08/01/dna-and-elisa-finlands-top-phones-for-july/comment-page-1/#comment-627401
IMHO, it’s a bit inconsistent… to say the least.
It is me. Why do all these threads always turn to me.
Anyway, I don’t see any inconsistency. I think the main news here is the reason for 808 shortage. I always agreed there was a shortage and now we have some idea as to why, if comms are to be believed.
As for 808 type of device being a volume model that I discussed in the linked thread, I still think not. I wouldn’t even assume a WP version of it being really a volume model, because of the size limiting its target market. It might sell well, but for the iPhone/Galaxy S III type of success I would expect it to be too big. That doesn’t mean it can’t be an unexpected hit, though.
My point simply was that Nokia is probably going to find larger high-volume success with an “all-arounder” product than with a thick big phone like the 808. Maybe a N8 size kind of thing, with 18-21 Mpix and a PureView lite. That might be the compromise to find the best acceptance in the widest amount of people.
I love my 808 camera and will buy a 41+ Mpix Lumia no matter the size if ever available. But I think I will be in a minority.
And like I posted in that thread, I’d love to be proven wrong and not see thinness dominate so much the phone market… But I just can’t see an 808 PureView sized device being a runway hit for Nokia these days. It just screams niche, unless they can take down the size significantly of course. It is good niche and can be highly successful niche and Nokia should keep on doing it and products like it, but I do fear it will remain a niche as long as it is so big.
“Why do all these threads always turn to me…”
May be this time you should give it a little bit actual thought
TBH, everytime I came across your comments, it left a more confusing impression then before as if you statements contradict with each other, even within itself sometimes. May be that’s why you’re gathering so much heat. IMHO, indeed.
BTW, cheers for finding the link to original article in Finnish…
maybe you should point out this inconsistencies and be more specific. janne’s view was consistent.
a 41 pureview phone no matter how how many units will sell it will be a niche device and never get close to the level of phones the iphone and the galaxy line has. they need to put a 12 mpx sensor in a slim device te be a top seller.
now if these devices are sold out now it doesn’t necessarily mean they will grow to sell 5 million in a quarter. it just shows they had really low expectations when they released the device and manufactured accordingly. all that matters at this point is to manufacturer phones very fast and make sure they deliver to consumers in time before they forget about the device or spend their money on something else.
one thing i am bugged about is that in my country they barely delivered this week a few devices to some tech blogs, wich as usual bash symbian,and some even were dissapointed in the camera saying it isn’t worth the money and you should still buy a iphone or a galaxy s3 cause those cameras would just do in a day to day situation. my complaint is that nokia isn’t doing enough to market their products, and when i do see a commercial at least in lumias case it doesn’t concentrate on the strenghts of nokia. instead all i see all day is galaxy s3 ads in malls, on tvs on all the channels hourly. it’s manic
Epsoo: Oh I do give it a lot of thought and mostly it comes down to communication on a medium like this being really hard.
People form their opinions and views based on cursory reading of only sporadic writings and obviously the quick pace of the discussion means that not all responses or writings are perfect or able to convey thoughts without any room for misunderstands. So obviously I too am failing to get my thoughts through, but also the medium makes it easier for people to read each other wrong too.
Partly it comes down to volume too. Those who post a lot are more susceptible to be viewed in more dramatic ways than those that don’t.
As for this particular episode, Viktor really nailed my thoughts right, so I don’t think further clarification is needed.
Here is another one for you to make an interesting find, dear Janne:
http://www.theverge.com/2012/8/2/3216545/microsoft-metro-branding-memo-european-partner
Let the Metro days be over. Amen
I’ll give you a bit of advice: be succinct. It will make your points, when you have any, stand out more clearly without the rest of your blabber obscuring the view.
Yes, it would require you to change your writing style.
Though I am quite sure you do so on purpose, to so confuse your opponents that they give up trying to find the needle in a haystack (i.e. rational conclusion in a pile of drivel).
Hey Jay, is this the same Janne you’re referring to?
http://mynokiablog.com/2012/08/01/dna-and-elisa-finlands-top-phones-for-july/comment-page-1/#comment-627401
IMHO, it’s a bit inconsistent… to say the least.
oops.. post doubled mistakenly.
Out of stock in Malaysia
http://www.superbuy.my/shop/p-99152-nokia-808-pureview-41-megapixel-phone.aspx
Eh? It’s selling that well? Didn’t know that. In my hometown of Miri, I still see 808s being displayed at a few Nokia store’s display table on Monday.
I know I don’t ‘window’ shop every day, but I don’t see people buying it (probably some, I guess) and have yet to see any among the crowd.
Surprising.. considering how high the price is. I’ve had mine for 3 weeks, love it.
Why cant nokia make a wp8 808? I mean the same cam and same body? Dont wp8 have the processing power now for a pv sensor?
use different philosophy legacy which do not allow this, internally – simplifying of course.
Well since WP8 isn’t released yet, Nokia cannot make any WP8 phone, PureView or not
They will make a WP8 PureView and have said as much
Why are people defending a platform which almost put Nokia at it’s demise? Other than Pureview Symbian has achieved nothing past 3 years (maybe 5 since N95 was the last successful Nokia phone in US market. If I remember correctly). It doesn’t matter how “okey” Belle FP1 is, you just have to admit that Symbian was the reason why Nokia went for WP.
Pureview also tells how badly Nokia invested in Symbian. 5 years of development. Maemo could have been the savior, but too little too late. It seems that Nokia didn’t believe in it. A shame.
you need to read stories and comments on this blog over the last few years than you can answer your own question newbie
@Sefriol
Because said platform brought them independence and helped pay the bills, and some extra money was even saved as profit till The Event. Since then, Nokia has posted 5 consecutive quarters of losses and counting.
Still paid the bills and made some extra money. That Nokia dicked around with underpowered hardware and not improved Symbian around is a management problem, not a technical one.
Or a certain MS Uber Alles dude in a war against Android. So far, Android is winning, they are nearing 70% smartphone market share. Heck in 2012 Android will probably outsell Windows Anything.
Who said that those 5 years were five years of Symbian development?
Agreed.
But now they are an OEM for the so called Third Ecosystem, there’s nothing to be worried about. Everything should be fine.
Everything should be fine? I doubt that. When Nokia don’t make money on existing demand on 808 but count looses on not used raw parts for windows phones on which there is no demand – and everything should be fine? Perhaps. Perhaps men are from Mars and women are from Venus.
Sefriol, because our “sources” aren’t tech-backwards sites like some, uh, US techblogs?
Symbian killed MeeGo. Symbian killed old Nokia.
@shallow ocean shoal
Nope. Elop killed Symbian, Meego and if you feel that way, and I do, old Nokia.
You seem to have forgotten about the internal Hunger Games that were running under the old regime.
How quickly people forget.
Some people forgot to fire the guys responsible for the “internal Hunger Games”.
Middle management was causing all the bureaucracy and poor decisions inside Nokia.
But “some people forgot” and blamed everything on Symbian then somehow linked it to killing Meego and on the strangling QT.
i have a 808 nokia. The phone is great no problems its never crashed. The cameras great the audios great i have no problem with the web browser. Ppl say symbians rubbish probly dont even own a nokia. How many apps does 1 person need how many does 1 person use maybe 5 6. 1 problem with the 808 is the gallery doesnt seem to be finished bt a sw update should sort that out. Any 1 with a 808 follow me n my red 808 on twitter @sirreflex
I have a Nokia 808 PureView and it is so smooth, much better than most Androids
nokia is just wait for a best platform, or they wait for acquisition by bigger OEMS
Nokia “underestimates” the demand for 808 and at the same time massively overestimates the demand for Lumias. The most ridiculous (idiotic) thing is that Elop intents to sell the outdated WP7 devices after WP8 comes to market. He will gladly push to the market devices that nobody wants but wouldn’t deliver enough 808s (And let’s be honest, it’s because 808 has a Symbian rather than WP. If 808 had WP in it, there would be loads and loads of them everywhere.), a truly innovative product that has gotten praise and awards, that a lot of people desperately wanted now in the summer, for their vacations, for the Olympics and for other summer happenings.
But this doesn’t surprise me one bit. He did a similar thing with N9. Not meeting the demand. He is not there to make money for Nokia and sell people what they want. (And both 808 and N9 have/had good profit margins. Better than Lumias’.) Instead he is there to help Microsoft get in to the mobile market, and if (when) Nokia goes down while doing that, so be it. Elop is more than willing to sacrifice Nokia on behalf of MS, like he already sacrificed MeeGo, Meltemi, Symbian and Qt on behalf of WP. Elop is by far the worst CEO in the world. Together with his master, Ballmer, they are the leading top two in “The Worst CEOs in the World” list.
It’s just a lie, He say that they will be selling new WP7 devices even when WP8 are out to try to push up the solds of currents devices… because unless they will sell those devices under $ 100 and shutting downs S40 those WP7 devices will be getting dust on the shelves
Who said that WP7 doesn’t support a DSP? Just because Nokia didn’t write any driver for it doesn’t mean that the CE Kernel isn’t able to handle it. For example the DSP could act like a camera to the OS.
People are talking here as if they are experts in structures of different OS’ but I guess nobody is. Just repeating the old myths doesn’t make them true.
To symbian and its effectiveness… In the end, it doesn’t matter if the battery is smaller, the cpu slower and so on. If my N8 reacts slow and the battery won’t last longer, why shouldn’t I compare it to a phone with higher specs and bigger battery when it performs better and lasts similar long?
d’oh …how I love Opera Mini on the N8. You want to reply to something, click reply, type your rant, submit and find your submission at the bottom of the page out of context :/
Windows CE Kernel don’t support any form of DSP… as far as I remenber…
Imagine the sales figures if the 808 came with a better processor and a better screen resolution. Or better yet if Nokia gave us pureview with Meego.