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MNB RG: 808 PureView becomes an unexpected hit, Nokia scrambling to build more

| August 2, 2012 | 123 Replies

I was about to write up the story on the 808 also not being made fast enough to meet demand, but 808 user and Nokia fan,

Janne is already on the case:

Nokia’s communications manager Tapani Kaskinen tells the interest has surprised Nokia, who was not building enough of the phone – the problem was the allocated capacity not meeting the realized market demand, not a component shortage. He says Nokia made estimates of the demand and delivered to countries based on that, but the demand was much higher than expected. He says Nokia is now fixing the capacity issue.

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Several Finnish operators were interviewed and saying they would have sold more than they were able to acquire from Nokia, saying that it would have been a hit on the lists as well had there been better availability.

On the other hand, retailer Gigantti reports that after intial demand, the 808 PureView has seen a lot of returns from unsatisfied customers and Gigantti has removed the product from their pages. Whether this was because of size, Symbian or disappointment with the camera, that was not specified.

Original article in Finnish here:

http://www.digitoday.fi/mobiili/2012/08/01/nokia-808-pureview-menee-kuumille-kiville–kysynta-yllatti/201234658/66

Cheers Janne!

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Category: Nokia, Symbian

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