Blanca Juti leaves Nokia, Jussi Nevanlinna now heading marketing for future Asha
According to Jussi Mäkinen, the energetic Blanca Juti (VP Marketing of Mobile Phones) has left Nokia, with Jussi Nevanlinna, Senior Director, Global Head of Developer Product Marketing now heading up the marketing for future Asha.
Blanca famously spiced up Nokia World 2011 with a dance to introduce the new youthful Asha series, as well as putting on an internal show for the launch of the new full Asha Touch.
If you have not heard of Jussi Nevanlinna before, here’s a video of Jussi at Nokia World 2011. Don’t mix him up with the identically named Finnish poker player.
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Category: Nokia
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- Nokia Head of Marketing Departs : UK Mobile Review | August 12, 2012
I know many people hated Blanca’s dance routine, but I always liked her. And the dance too.
Sad to see her go. But we’ll see more and more people go over the next months as the June shower is executed and a leaner Nokia emerges.
Sad, but that’s the way it will be.
That’s definitely not good , Nokia’s letting too many of their good people get away . U can’t survive that way in the long run . And that’s not even considering the fallacies involved in the WP only strategy nor the continuing pattern of stupid mistakes by Elop and the board . Sadly , the best thing now wouldbe for Nokia to be bought and not by MS …
I always liked Blanca Juti , she’s one of the best ! Always thought she was hot too lol ! Good luck Blanca !!
Ironically you’re discussing a “WP only” strategy in a thread about Asha?
Blanca actually seemed to be a very energetic marketing professional. I will miss her shows, I think it sucks that so many people didn’t like them. Overall, though, I think if Nokia has to streamline, and they do, it is good that it happens in all ranks – not just bottom down.
As a Finn, it is also good to see more Finns being promoted to opening top spots. Because we need more Finglish at marketing events!
Wp only strategy is , as I`ve said elsewhere , lunacy unless u have a backup strategy in place and Nokia doesn`t have one . If WP8 isn`t a HUGEEEEE success Nokia`s in trouble , and I`d hate that , but ..
I don`t have a problem with streamlining per se , but Nokia`s cutting into good meat and not just the fat . They`ve fired a bunch of good people and in this competitive environment , good people r crucial to success !
I tweeted Blanca Juti about this and she replied no worries and that she planned to continue supporting Finnish brands , a interesting statement . .. Since Nokia`s no longer Finnish , essentially , in the mobile device arena , does that mean that Blanca is planning to support Jolla Mobile or maybe she already does actively support them , if u know what I mean !
Ultimately , I`ve supported Nokia because their Symbian devices ( and Meego ) meert my needs . But iif that is no longer to bbe , then I`ll be taking a hard look at Jolla Mobile and BB10 . There r even a few Androids I`d consider , if necessary
I thought the same of her.
i wish only dancing could sell phone btw how many of u bought bcoz of her moron dance
LOL, harsh.