Predictive Locations: Nokia’s Where platform knows not only where you are, but where you’ll be.
Anticipation technology – things that will predict what you’re going to do, before you’re going to do it, and intuitively behaves in a way that makes your life just that little bit easier.
Forbes and Business Insider talk about Nokia’s algorithms that aims to know not simply where you are, but where you will be. We’ve already seen a bit of this in action in Nokia Drive 3, where Nokia Drive anticipates when you’re going to set off for your commute and pro-actively initiates a set of instructions for your upcoming journey.
Eventually it could become a very intuitive P.A. that just knows all about you, where you go, what you need to do etc by learning from past behaviour.
Currently, after some learning from a volunteer, Nokia’s algorithms could predict accurately where GPS coordinates would be within 20 square metres. The original article mentions crime fighting – which of course reminds a bit about Minority Report (two mentions this week) with pre-cogs predicting criminal behaviour.
This could also be used to target ads. i.e. knowing precisely when you go on lunch breaks and giving you offers, or when you go shopping and showing you subsequent deals. It could even be used for some good. If it knows you travel by certain food shops quite too often, it might begin showing you the gym or reminders to have a hospital check.
Information can be gathered using GPS or cell tower information.
Cheers Jill for the tip.
I’m a big fan of intuitively anticipating apps. Things like Nokia situations and Nokia bots that would know when to switch profiles, activate certain settings based on time/location.
Category: Nokia
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google now + maps = nokia’s location platform?
That was my thought. Google now is really good and I dont see Nokia beating google at this. Google has the resources, search history and algorithms to dominate this sector. Nokia has already lost that battle IMHO
Sounds like good stuff. Hopefully can hear more about it soon directly from Nokia.
I remember reading about how people stay within a certain route and geographical boundaries to an astonishing degree. Most people rarely even wonder a few block away from where they usually are. And when I think about myself nowadays, that is very much the case, outside of my business and vacation travel of course.
So, the predicting power for many people could become quite strong indeed.
Police have done the location statistics based patrolling in bigger cities for years. Maybe they will hide a mobile device under the skins of possible criminals and start predicting
There is a lot of innovation to be made there. How to make it as a business for Nokia is anothet matter. Mapping data is not sufficient. Additional earnings logic from for example B2C and B2B CRMs, where location information is used to enrich the other data, will not be easy.
Another interesting thing is who will receive the location predictions: is it the user or is it adverticers etc. I personally would like to have an option to turn off the location information creation. The owners of the 3 ecosystems might not agree.
Back in 2005 I got from work a Nokia Communicator with external GPS-antenna from Navicore I think. I was truly amazed by the fact that I could use that in the car to find my way. I would like to have that feeling again but dont know if I ever will. Of course innovation is not ending, and before there was navigation in the phone I naturally couldnt imagine being amazed by that. Simply because I didnt know it was possible. Same situation now maybe.
I remember being amazed an app on my 7610 could use cell towers to find out where it is and do different things based on that location. My first GPS thingy was a BT GPS for my N93. First built in one was N95. It was slow to lock but fantastic to have an all in one device that could find where I was. Since N97 I take it for granted that my phone will always know where I am and can direct me to where I want/need to be. Now I’m eager for it to possibly initiate ordering coffee on Saturday in anticipation for me going to the coffee shop :p
so if it knows I am going to turn this feature off…will it turn itself off proactively…damn this is too much
Ha, good point. Maybe. As long as you make some connection with something else which the location is known, you can potentially be found.
Isn’t this a bit like spying us? Just a bit only.
They probably already are.
it’s already happening. because of the big bad terrorists you know /s.
it all sounds good, minus the ads part. but probably this is the area where they will make money with this so screw it.
after reading the source article it seems they need to acces the location of you friends too, essentially collecting data from all of your contacts,maybe gps history and then they will make the predictions. and yeah it seems they want to sell it to facebook for ads. i don’t have facebook so phew…
Walking by a Starbucks, and phone vibrates and a notification appears saying buy one Frappuccino get one free. Starbucks it is.
Isn’t it a little bit scary?