N9 Enthusiast Shares Marketing Ideas
Over at EverythingN9, Andy has posted up a great article about his travels over the last month with his Nokia N9, and ideas he has had with regards to revamping Nokia marketing. The article doesn’t necessarily focus on the N9 itself, but more Nokia’s strengths, and their downfall when it comes to publicising those strengths. It is something we constantly talk about, when mentioning why Nokia isn’t in a great place right now.
Andy mentions how he was at a car rental, and a customer needed some directions. The employee wasn’t helpful at all, so Andy but in and let his Nokia save the day. He used offline maps to help this complete stranger find directions. Their reaction was along the lines of most of the general public these days; Nokia? But they only make bricks.
This again shows just how important it is for Nokia to make non-Nokia fans aware of the great things Nokia has to provide. We recently saw how Nokia has the desire to become THE “where” platform. To do this, besides having great services, they need public awareness. Here is where Andy’s article comes in to effect.
He discusses how Nokia has probably left it late, but it doesn’t mean it is the end. All adverts for Nokia devices recently have been sub-par, relying on the devices aesthetics to sell, and not showing off features. The same thing you read over and over every time a new ad is put out. Here are Andy’s ideas for ads that Nokia could put out, which would show off Nokia Services.
First idea:
Four friends on their way to a party, driving around in the middle of nowhere, (maybe at night to make it more of a desperate situation) and they are totally lost and panicky. They all ask each other questions such as, should they have turned by the gas station, or where is this intersection they should’ve seen by now, etc. One of them has an idea: our phones! We’ll use the maps app! Three of them pull out their phones, all seemingly black slab Androids, and they all complain that they’ve got no phone signal. Oh dear, all is lost, they’ll never get to that party now. But wait! Friend #4 pulls his phone out, it’s blue! Looks different, looks cool, and what is he doing? He doesn’t have any signal either but then..
“After 700 yards, turn right, and then – you will reach your destination.”
HUH?! How did you do that? You don’t have signal either, so how did it know?
What phone have you got?
The owner smiles and says, “I’ve got a Nokia.”
The car drives off in the right direction, blasting some hip and happening tunes
Text on the screen reads something like: Enjoy free trip routing and turn-by-turn navigation. Even when there’s no internet connection. Nokia. We’re still connecting people.
Second idea:
The year is around 2004, at some big sporting event like the Super Bowl or similar, and friends are taking photos of the players on the field with their phones. We see the resulting photos close-up and they’re just terrible, you can’t see anything worthwhile on the screens. But the friends don’t care, they’re enjoying the game and having a good time.
The year is 2012 and it’s a similar set up with friends at a big game. Friends are taking photos of the game with their black slabs and showing them off around to each other. The photos aren’t all that bad, but as soon as they pinch-zoom to get close to a particular player in the photo, it’s just a pixelated mess.
Friend with the Nokia 808 PureView takes a snap. His friends are gobsmacked when he zooms in on the screen to the player and the detail is ridiculous.
“Wow, that’s amazing. What phone have you got?”
The owner smiles and says, “I’ve got a Nokia.”
Text on the TV screen reads: PureView camera technology, created by Nokia, exclusively for Nokia. Nokia. We’re still connecting people.
Although they are very basic ideas, they still emphasize what Nokia has over the competition. This is what Nokia needs to be doing. Apple and Samsung release ads where they show the device and their great features. Nokia shows one or two things, has some cool effects and that’s it. Not making me get off the couch and buy the phone.
If you have a spare ten minutes, I suggest reading the full article by Andy.
Source: EverythingN9
Category: Nokia
About the Author (Author Profile)
Hi! My name is Michael. Like the others, I'm also a Student, living here in Sydney. I have a real passion for the latest technology and I'm a real Nokia buff! My aim is to keep those of you, like myself, updated with the latest in what's going on in the Nokia World. Currently sporting N9 & Lumia 820, with other Nokia devices in my posession. Get in touch on Twitter via @MFaroTusino, Google Plus or even simply drop me an email at mike.mnb[at]outlook.com or tips[at]mynokiablog.comSubscribe
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marketing is not advertising! you are very stupid if you think this!
Marketing is a mix of position (image) and segment.
BHaaaaa….
Then I must be very stupid
Same here
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Why is it that the stupidest ones are usually the ones flinging names about to bring with? Advertising is part of marketing. Do everyone a favor next time you feel like you’re about to comment reach for your keyboard, grab the closest liquid to you and pour it on.
I like
These are nice ideas. And this is what I am telling my friends all the time. “But my Android has navigation, too!” bla bla
I also like these ideas because as tv ad it would be cool because it is different!
I like
To second idea:
“Dude zoom in to his face”
“It’s not that good camera. After all this is a PHONEcamera”
Guy with Nokia comes in “but I havea a CAMERAphone”
*Shows incredible zooming straight into the players face*
“Whoa!? What phone do you have??”
“I’ve got a Nokia”
Haha, I like it!
so sad to see nokia fall this much.where i live i haven’t heard too much about nokia between 2009 and 2001. it only changed once the n9 news started to poor in, after that the wp strategy and phones and this year a lot of news on pureview and mapping. but there were 2 years of nothing. only the n8 gained some recognition, but even that one couldn’t erased all the fuckups with the transition from normal phones to touchscreens. now most of the people in my country go to android,iphone and even blackberry. the only nokia phones that still sell are the s40 ones. and the majority of people don’t know that nokia makes new touchscreen phones, symbian or wp. limited marketing recently, limited carrier suport who don’t want symbian anymore and are lukewarm about wp phones.
they have a lot of work to do and a lot of pushing the products. they need to build hype,make nokia the cool kid again, good for teens,for the avearge joe and for the bussiness type of person
I hear you. But do Nokia hear any of us?
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My of my.. I think those ideas worth millions, someone at Nokia creative marketing division needs to hire him as scriptwriter
Nokia really needs to improve its marketing teams, most of Malaysian still stuck with the s60v5 nightmare and didnt realize anything about lumia, or even nokia 808 mighty pureview tech..even our tv ads was dominate by samsung’s
the ideas are nice,but Marketing is not only advertising, although advertising is a part of Marketing..and Nokia has failed not only at advertising but Marketing..even the Nokia India ads that are regularly featured here are stupid at best..Humour makes for good ads but it doesn’t necessarily show how your product is better or why you should buy a Nokia..anyways somehow Nokia India only seems to make TVC’s based on humour..there’s really no attempt to educate the consumer about the product or differentiate it from others..downloading songs in 1 minute really depends on the connection rather than the phone..even the Lumia ads were stupid..anyways seems people like them..I frankly avoid watching them on TV altogether..can’t really believe Nokia India approved whatever the ad agency sent them..and really why are Nokia Asha’s exclusively targeted at the youth..I genuinely believe they’d make excellent secondary phones for businessmen..the only good ad to come from Nokia India was the one where the E6, N8 and C7 were featured..they actually spoke about the features of the product.
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