Bloomberg: Nokia’s Asha handsets are a hit and buying more time for a comeback (+Nokia Asha 311 video review)

Bloomberg are reporting that Nokia’s rebound with Asha’s is giving them more time for a come back. The growingly popular Asha series are providing consumers with smartphone like features as basic handset level prices making them a hit amongst consumers. Apparently for India and China, Asha boosted Nokia’s basic phone market share to 35%.

http://www.bloomberg.com/news/2012-08-21/nokia-s-39-phone-rebound-wins-more-time-for-comeback-bid.html

These Asha series are also apparently winning first time buyers looking to upgrade to a more expensive handset. In total the basic phone unit for Nokia brought in as much as 49% of Nokia’s revenue last quarter. Bloomberg notes that shares of Nokia have increased 66% since the July 19th results.

Whilst we’re praising Nokia Asha, let’s take a look at CJ’s (of unleashthephones.com) review of the Nokia Asha 311. It’s quite nice to see how far Nokia’s S40 platform has come.

It’s surprisingly slick and can give similarly priced Androids a run for their money on features and responsiveness.

Thanks Matthijs and lordstar for the tip

Category: Asha, Nokia