Video: Nokia Tires

| October 15, 2012 | 21 Replies

Check this out, it’s a video that shows Nokia branded tires.

As  you might be aware, Nokia started out as a maker of pulp and paper, later making cables and then merging with the Finnish Rubber Works company to become Nokia Corporation. Nokia only started producing mobile phones once it acquired Mobira Oy – Nokia’s phone division which surpassed the giant motorola, holding strong for 14 years.

NOKIA TIRES from Jonathan Henning on Vimeo.

Cheers Dan for the tip!

Category: Nokia, Video

About the Author ()

Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at mynokiablog.com and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and  Facebook.com/mynokiablog. Check out the tips, guides and rules for commenting >>click<< Contact us at tips(@)mynokiablog.com or email me directly on jay[at]mynokiablog.com
  • t t

    Those are nowadays Nokian tyres.

    http://www.nokiantyres.com/products

  • stylinred

    ive got nokia winter tires for my car right now (nokian)

    • Javier

      Me too :)

    • kalle

      yep me too, the best winter tires comes from Nokia :D

  • http://www.nomasla.net FireDragon

    Didn’t know this at all.

  • StefanP

    I still have Nokia rubber boots. Good quality. Guaranteed MS free.

    • Marc Aurel

      They are still being manufactured as well, although it’s a separate company from both Nokia and Nokian Tyres called Nokian Footware in English:

      http://nokianjalkineet.fi/en/

      They have enjoyed a recent success when brightly colored short rubber boots became fashionable among the youth, but I don’t know how long that trend will continue.

  • BJ

    Nokia’s story resembles this one:
    http://half-life.wikia.com/wiki/Aperture_Science

  • Janne

    Correction to the article: Nokia did not start making phones when they acquired Mobira Oy. The ESTABLISHED Mobira Oy (it was a joint venture with TV maker Salora which they did acquire later on). Nokia used a different brand because at the time Nokia brand was associated with rubber and paper products. (Nokia also manufactured PCs and televisions under different brands.)

    Nokia is over 100 years old. It hasn’t been making mobile phones all that time. ;)

    I use Nokian car tyres as well, however these days (and for many, many years now) they are “Nokian” tyres. Not Nokia tyres. See that “n” at the end. Same with the rubber boots, which are still made too. They are made by different companies that spun off from Nokia years ago.

    Once Nokia turned from a multi-segment company into a mobile phone company in the late 1990s, it offloaded all these extra businesses. This was done under Jorma Ollila’s tenure and is considered one of the better moves he made.

    • Janne

      Typo: The ESTABLISHED Mobira Oy => They ESTABLISHED Mobira Oy

    • Marc Aurel

      I don’t think they ever made computers under any other brand than Nokia. Nokia Mikromikko 1 & 2 were the most successful products. MM 1 was an “8-bit” CP/M machine and MM 2 was an MS-DOS (NOT IBM PC!) compatible system with the rare distinction of using the Intel 80186 processor. The MM 1 & 2 had unusually good monochrome displays by the standards of the day, which made reading documents on the screen less tiring. So Nokia’s involvement in developing good displays has long roots. Unfortunately later MikroMikko systems were boring hardware compatible IBM PC/AT clones with standard (S)VGA displays.

      The personal computer division was sold to the British ICL already in 1994, IIRC. At that point Nokia still hold onto the computer monitor manufacturing. ICL kept using the MikroMikko brand in Finland for a couple of year, but ICL also was later bought by Fujitsu and PC manufacturing ended in Finland.

      The TV manufacturing I believe came only after Nokia had bought Salora. Salora (and Finlux) brand was mainly used in Finland and the Nordic countries, whereas Nokia brand was used in Germany and middle Europe.

  • petrolhead

    Don’t know if its sad or kinda funny that Nokian tyres is catching up Nokia what comes to market cap. Baking those tyres are way more top of the notch or hitech in terms of profitability atm. Major manufacturers such as Continental, Michelin and Pirelli are losing market share in russia and EE while Nokian keeps pushing to new markets with their quality products. Don’t think its going to take too long for tyres to exceed Nokias market cap..

    • Janne

      I think it is great!

      No, not the fact that Nokia’s market cap is way below what they are really worth (and it is), but I think it is great – as a Finn – that Finnish business, Nokia tyres in this case, is doing well. Nokian tyres makes excellent winter products, I don’t choose them solely because of “buying from a local business” but because they actually are the best. I highly recommend them to MNB readers. All you readers/writers in the UK would be wise to arm up with Nokian winter tyres for those slippery crashkart days you have every year. :)

      In reality, of course, the size of Nokian tyres business compared to the size of Nokia is tiny. The market cap reflects what the market feels is disproportionate risk associated with Nokia’s smartphone business compared to the actual size of their business. Similar to any notion that Rovio/Angry Birds might approach the value of Nokia.

      • incognito

        Well, I wouldn’t go as far to call them the best, tho, because that depends on the question `best for what?`, but as I said bellow, they probably are the best winter tires when you account the performance:price ratio. And certainly the best non-studded winter tires for dry snow that I ever had, and I had a lot of them – from the major brands I don’t have any experience only with Dunlop and Pirelli, both of which are not all that acclaimed as winter tire manufacturers anyway, and I can safely say that nothing beats Nokian tires when you need to go up a steepish slope in 20cm of snow – I used to have to put chains or socks for the same slope on my Michelins before I had Nokian ones.

        I’m currently using Continental ExtremeWinterContact because we don’t get much snow here during the winter and these are better for ice & slush, but if I was living in a high altitude zone, say the Alps, Nokian tires would definitely be my first choice.

        As for Nokian exceeding Nokia’s market cap – wouldn’t be sure of that, selling electronics is tenfolds more profitable than selling rubber and Nokian would have to grow double in size to even reach the current Nokia market cap. Or Nokia would have to shrink to the size of RIM, but in that case somebody would buy them out much before that happens.

  • incognito

    Behold the Nokia’s plan B ;)

    Putting that on the side, Nokian tires are quite good tires for the price, especially the winter gamma. If you live in an area where it snows a lot during the winter, they are usually better choice than the proclaimed brands like Bridgestone or Continental. For rain, slush & ice not so much but, at least from personal experience, they beat the crap out of others when it comes to dry snow.

    It’s kind of ironic that Nokian Renkaat Oyj set their records in sales, revenues, profitability etc. at the exact same time when all of Nokia’s parameters plunged. IIRC, Nokia still owns some small share there for traditional reasons.

    • Janne

      Well, truth be told, Nokia *did* make quite a few millionaires, paid quite a few Finnish middle class mortgages and broke quite a few records in the meanwhile… so I wouldn’t say Nokia would be better off simply solidering on with tyres. Even if Nokia were to die today (they won’t), they still reached higher than Nokian tyres is likely ever to reach – in peak or even cumulatively.

      Now, could Nokia just have kept it as a business on the side without much hurt, perhaps. But the history rewriting is going pretty strong in the current-Nokia-hating circles. Like the past decade didn’t happen. Nokia’s current situation carries hefty risk, that is true, but if their new strategy does pay off – it will pay off far more handsomely than some rubber business ever would.

      That said, I’m super-excited for the continued success for Nokian tyres. I look forward to being their customer in the future as well.

      • incognito

        I’m not trying to rewrite the history, the first line was just an innocent flamebait ;)

        Sure, with the benefit of hindsight one may argue that Nokia should’ve kept the tires business under their wing as well – if one was to calculate profits and loses over the time I wouldn’t be surprised for Nokian to end up a better option that the whole NSN deal, but then again one has to account in the effect of NSN on the Nokia’s prime business. From the perspective of $200B+ market cap, it makes no sense to keep the branch in the industry where barely anyone can break the $30B market cap, but when you shrink down to ~$9B your former business, which you discarded as useless to you, is at 50% of your value.

        Still, you won’t see me saying that Nokia should’ve stayed in the rubber business – while they are in everything but enviable position atm. the economic growth they provided to both, the shareholders and Finland (and not just Finland) in general, in their prime is something they could’ve never achieved with the rubber business. Not to mention general benefits for the mankind their R&D teams achieved during their peak years.

      • nn

        One day I would really like to know what was the expected pay off from all this WP strategy. Let’s forget about the risks of no-plan-B and the high probability of failure of WP, because that alone would diminish even expectation of Apple style profits into unwise proposition.

        In reality Elop capitulated to MS. He confined Nokia into WP market where, by MS design, HW is commodity, so no way they will ever get any money from the HW making part, the competition will deprive them of any profits. And despite all of his talks about ecosystem, he gave all the control of ecosystem and revenues from ecosystem services to MS with the only exception of maps.

  • et3rnal

    umm, now does Nokian belongs to nokia in any way?

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