Nokia Letting Mall Shoppers Test-Drive Lumia 920s for Free While Shopping

| November 8, 2012 | 38 Replies


Here’s an interesting new take on advertising, Nokia are opening booths in malls all over Germany, allowing shoppers to stop by and pick up a 920 for their own personal use while they hang out/shop at the mall. Which sounds like a pretty cool way to get potential customers to fall in love with the Lumias design and WP simplicity before taking the plunge, pretty clever!

In more than 15 shopping centers throughout Germany, you have the opportunity to test one of the new Nokia Lumia models extensively and if you like, even for a few hours easy to carry.

Yesterday and today started the tour in Munich, more precisely in the “PEP – Perlacher shopping malls.” What’s next, a glance at our long list of upcoming locations.

The handsets will be available in 15 shopping malls on these dates below:





Category: Lumia, Nokia, Windows Phone

About the Author ()

Hey, my name's Ali- Currently a fifth (and final) year Dental Student from Chicago; studying in Jordan. I love all sorts of gadgets almost as much as I love my cookies! Be sure to follow my Twitter handle @AliQudsi and Subcribe to my Youtube for the latest videos - no pressure. Thanks.
  • DKM

    Cool concept and i heard in UK they will be doing similar kind at Westfield shopping centers.

    • spencer1978

      Sorry for interrupting, but this is a very intersting post I saw.
      Do we have a chance to make ourselves rich like Apple shareholders?

      Tell your friends and your friends´ friends around the world
      to consider Nokia and take some thoughts out of my post here:

      Nokia Is a Wide-Ranging Company and The Stock is With Hidden Value Right Now

      Nokia does not only make phones.
      Nokia´s feature-phone division is doing well, because of Asha phones.
      Nokia has not lost about 1 billion dollars a quarter like the media says, because Nokia has 5 business parts and 4 of them are profitable. Therefore, the exact number is much much smaller.
      Nokia´s loss is only 17 million euros any more (compared to Reuters´s consensus 277 million and Nokia´s last two previous quarters about 290 million each), this was much better.
      Nokia Siemens Networks is doing very strongly (over 300 million euros profit in 3Q. More business to come in the future: 3G in developing countries, 4G in developed and emerging countries)
      NAVTEQ was also profitable, NAVTEQ´s number might be better in 4Q, because of the deals with Amazon, Yahoo, Oracle and many car-companies.
      Nokia´s patent portfolio earns about 500 million euros a year, and the number is still increasing.
      Nokia has cut expenses (which saves about 1 billion euros a year) and in the future Nokia does not have to spend so much in R&D either, because it has teamed up with Microsoft.
      Nokia´s WP 8 devices will hit more markets, for example the Middle-East countries (Lumia phones have not been in these countries yet till now).
      New Lumia generation looks promising.
      Lumia 920 beats iPhone 5 and Galaxy S III with these features:
      Floating-lens PureView camera with optical image stabilization
      Wireless charging
      Super sensitive and bright screen that can be used with gloves or finger nails
      Premium GPS that can be used also offline
      Augmented reality City Lens
      Free music with no advertisements
      Lumia 920 also beats iPhone 5 with NFC
      Lumia 920 does not only have a great low-light camera, but also has exceptional audio recording quality due to the 3 HAAC Rich-recording microphones.
      Right now, there is no way to compare Nokia to Apple among most smart phone consumers, but there is hope in the future.
      For example, Nokia just signed the contract with China Mobile (who has about 660 million subscribers, which is about 70% of all subscribers in this world´s biggest nation), and even though iPhone is very popular in the US and Europe, Windows Phone OS already surpasses iOS in the world´s biggest countries beside China, such as Brasil, India and Russia. Even though in these countries more low price point phones are sold, but these are the most important emerging giants in the world where Nokia´s position and brand are still quite strong. And it may be sooner than we think when more people in these countries are able to afford high end smart phones.
      Nokia has not lost about 1 billion dollars a quarter as the media says, because its other parts of business are profitable (while 1Q´s and 2Q´s total loss 290 million each, 3Q´s total loss only 17 million euros any more). Therefore, 3.6 billion euros net cash should be enough for Nokia´s transition period before WP8 phones take off. There is still enough room for a third ecosystem in this world, beside emerging markets Europe has adopted WP phones in a very encouraging way (for example Italy has already over 10% market share for WP phones, considering the Lumia debut has not been a year yet, since last November only. WP OS has already grown a lot faster compared to iOS and Android in their first quarters). Lumias were sold 9,9 million units under a year. The number is small compared to Iphones and Androids sold today, but it is not a bad start. It is more fair to compare the numbers among the 3 in their first year.
      Now when the DOWS and S&P have almost hit all time highs, investors start to think more about cheap and potential value stocks. NOK is now only about 0.8x book value, and usually NYSE stocks are on an average about 2x book value (Apple about 6x book value). Therefore, I think NOK is cheap enough for its values. Another reason is NOK has been already shorted massively about 19% of its total shares.
      Apart from Vertu and so on, Nokia still can sell its patents, since it still has about 30 000 patents in its own hands (in case Nokia needs more cash).
      If the stock price still goes cheaper and cheaper, one day some rival would bid for Nokia, just for its patents ( Motorola was acquired by Google with 12 billion dollars, this is good to remind people who underestimate intellectual properties´ value).
      Microsoft will bid for Nokia with higher premium if some company really bids for Nokia, because Nokia is in so close partnership with Microsoft that this also includes business strategies, business secrets and so on. Therefore, Microsoft won´t let any company acquire Nokia than itself. When it comes to Microsoft, it is still the net cash king in the world, after all its debts excluded, it still has a huge net cash about 50 billion dollars.
      About Nokia´s buy out: Motorola´s patents were worth about 5.5 billion, if some company bids for Nokia´s patents and Microsoft still does not acquire Nokia, Nokia will be sold in parts. Nokia has 5 business parts, therefore patent portfolio is only 1 out of 5. Now, you can count yourself how much are Nokia Siemens Networks, NAVTEQ, and feature-phone division worth.
      I know US is very important market, because Wall Street and US consumer trend give directions to market momentum around the world, still you can not neglect the power of BRIC and MIST these days.
      You can calculate yourself how many people living in these 8 BRIC- and MIST-countries. In these countries, in Brazil, Russia, India, China, Mexico, Indonesia and Turkey, Nokia´s position and brand are still quite strong (except South-Korea, but you know it is Samsung´s home-country and the smallest country among those important 8 anyway).
      Morningstar (a very big analyzing firm in investings) about Nokia:
      Share price assumption at this moment: 2.40 euro
      Best scenario (if WP8 phones go well): the stock price will go to about 7.70 euro per share)
      Worst scenario: no bankruptcy, because Nokia would be sold in parts before that.
      Estimated price for this: intellectual properties over 1 euro per share; other business parts (smartphones, featurephones, NSN) at least over 1.50 euro per share.
      And NAVTEQ´s price not included (Nokia bought NAVTEQ with 5.7 billion euro). All in all, even in this case, Nokia share price would be at least over 2.50 euro, excluded NAVTEQ.
      (Nokia is listed in New York and Helsinki. November 9, Nokia in Helsinki 2.09 euro and in New York 2.65 dollar.
      If you want to buy, you can ask your own bank).

      Nokia also announced it is hiring more employees to work in Chicago (where NAVTEQ is). Who says Nokia is going bankrupt? Think twice before saying that!
      Nokia also bought Scaladon, the imaging technology firm in Sweden. Therefore, apart from NAVTEQ and NSN, Nokia is no doubt going big with PureView imaging technology. Some authors compare Nokia to Eastman-Kodak, I think it is almost the opposite.
      Eastman-Kodak was the old era and Nokia is starting the new evolution with smart-phone imaging, when consumers won´t have to carry another gadget (camera) during traveling.
      One of the reasons why Nokia is one of the most defensive stocks right now during bear markets is that Nokia has been already shorted massively about 19% of its total shares (while Apple only about 0.5%, Samsung over 2%, and other telecom companies about 4% in general).
      By the way, NAVTEQ just reported it is making navigators into 4 out of 5 cars (80%).
      And I hope Nokia will license City Lens to tablet makers like Amazon, Asus, Acer etc (at the same time it can turn Google maps users into using Nokia´s advanced mapping platform) soon.

      When also Nokia´s Devices & Services division is profitable as well, will you ever have a chance to buy NOK stock this cheap again? The answer might be: NEVER.
      Another aspect is, when now NOK has been already shorted massively about 19% of its total shares, bears could not go any further, because the share number that is available for borrowing/renting has already hit record high.
      If bears still dare to sell, there are plenty of happy buyers out there, for example Switzerland´s central bank has announced it had bought more NOK shares and has become the 5th biggest shareholder in Nokia.
      Considering now the total loss is about 17 million euros, it got much better from the 290 million (2 prior quarters each) loss.
      3.6 billion euros net cash should be enough for Nokia´s transitional period before WP8 phones take off.
      Nokia is also getting more cash from convertible bonds and selling its HQ and other non-core assets.
      Nokia is a big chance and good bargain at 3 dollars, because Nokia Siemens Networks has grown so strongly and profitable that Nokia and Siemens have decided to make it independent in these couple of years. That means Nokia shareholders will have two companies´ shares in their hands.This is a bonus.
      The conclusion is Nokia is for long-term and medium-term investing not for short term. Just think about this, even when Apple and Google reach 1000 dollars, that is not even doubling, but in the long term Nokia has the opportunity to triple or even more. Caleb Evans

  • c0br4

    Karlsruhe: 3 – 4 December, Ettlinger Tor
    hopefully amazon delivers my 920 until then… :/

  • larryg968

    Lets hope showing off the phone in malls will work. If not, I cannot imagine how much further Nokia can fall.

    After q4 results, Nokia might be in the ‘others’ category.

    People are really loving those Windows phones.
    ZTE, HTC, LG and Sony now sell more smartphones than Nokia, lol.

    • Viipottaja

      Or they might be back in the top 4.

    • KeiZka

      Aren’t you hilarious?

      Then again, depends on point of view. Some consider the newest Ashas to be smartphones, after all…

      • Rinslowe

        That’s a whole different conversation right there.
        What makes a smartphone a smartphone?

        • Shallow Ocean Shoal

          Angry Birds

          • Rinslowe

            At least you glean infinitely more truth out of a topic than Gizmodo…

      • nn

        You can rewrite the rules like that, except then three quarters of Nokia smartphone sales are from remnants of the ruinous old strategy, which Elop abandoned with such fanfare. I don’t think he wants this sort of PR for his beloved WP, so you can count on Nokia dutifully categorizing Ashas as dumphones for the short time till everyone moves to the real smartphones where S40 is unable to go by design.

        • KeiZka

          Just like Apple rewrote the rules back in 2007?

          • nn

            Well, do as you like it, if you want you can claim 3310 is smartphone. By enlarging the pool you are only making it worse for WP and Lumia.

      • migo

        If the original iPhone was considered one, then yeah, they certainly count.

    • manu


    • Mark

      I still puzzles me why horrible, negative little c**ts like you, larry, hang around here.


  • legendary… the famous german city “Food” 😀

    • Harangue

      LOL, had to look back to see what you meant 😀

    • Donie

      I saw that, too. Funny 😀

  • von

    OMG SERIOUSLY??? A test drive hahaha how low is low? Is thi sthe first time a company did this??? :O

    • Harangue

      Unknown makes undesired, make people known with a product and they can see what it really is. Be it good or bad, but atleast people will notice you more. Right now it is more like; ‘Looks weird, better go iOS/Android’

    • Rinslowe

      Nothing wrong in creating opportunities…

    • migo

      Err.. so people are complaining about Nokia doing good advertising now?

      One of the reasons the iPhone took off is because they sent out working demo models to every store out there, so you’d have a plastic dummy of every other phone, but the iPhone would actually let you do stuff.

      • von

        Most stores have working demo phones 😐 Bu to have a stand at the middle of a mall trying to convince people to actually try them is another story.

        Its like shoving them the phone that nobody really cares about.

        • migo

          Where do you live where that’s the case?

  • hobospy

    If you ask me I think this is a great idea, they know they have an OS that not many people have used so they allow them a few hours to play with it, see how simple it is to use and what potential it has.


    try before you buy

  • nn

    Yeah, yeah, it’s only the retailers and the consumers who are ignorant about how great WP is, we just need more marketing. Leaving aside that if you need to force people to use your phone for extended time just to show them its goodness, you already failed, then there is the fact that WP is on the market for two years. You would see some marketshare growth fuelled just by the word of mouth, if it was really that good. But after repeated massive marketing campaigns it still sits in 2-3 % territory.

    This is nothing but futile waste of precious resources. But that’s the definition of whole Elop’s strategy from day one.

    • Viipottaja

      yup, also explains why WP is consistently at the top of user satisfaction surveys.

      • nn

        There are these trolls that would suggest that for the tiny minority WP surprisingly could be the holy grail, especially if the survey is funded by MS. But they just hate Elop, of course, so we shall not listen to their lies.

        • Viipottaja

          Fully agree.

  • zymesh

    Here in the Philippines you cant try any Nokia Phone in any Official nokia Store. You can only test it if you already paid for it. All on display are dummy phones. You can try out Lumia win7 display phones on some stores. The All touch Asha phone have a display but no woring phone to try it. I found 1 mall that has a working Asha touch and imo it like using S60v50 lag wise..

    Hope Nokia Philippines ups their game here when Windows 8 comes out here. No windows 8 ads yet here that i know of except for the Win 8 PC Os.

    • von

      Globe has working Lumia phones 😐 They’ve been pushing it really hard to no avail.

      • von

        Lumia phones even have their own booth with all the tiles at least in most major malls I’ve been.

        While most androids are all mixed together with the blackberries.

        The iPhone on the darkest side really far HAHA and still people actually lines up to try them.

  • ShadowLFC

    Not sure where to put this, but has anyone noticed in the UK that EE have now changed the prices for their deals for the Lumia 920?

  • Alvester
  • Keith too

    That is a great promotion. A lot of people who try Windows Phone are suprised at how unique, fluid and lively it is but getting people to try it has been difficult. This is a great way to get around the problem of carriers not showcasing WP in their stores.

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