Videos: Capture the best shot with Nokia Lumia 820 with Smart Shoot (And 920 PureView promo)

| November 10, 2012 | 11 Replies


A couple of quick videos from Nokia.

First up, a Nokia Lumia 920 promo featuring bikes and bicycle parts.

Every day in every city around the world, people are pursuing their own adventures, big or small.


Whatever his subject, with the Nokia Lumia 920 and PureView technology, Michael can shoot at high quality in all conditions as he endeavours to create the perfect shot.

Now that there’s a pretty great camera in the Lumia 920, it’s actually worth talking about photos/videos this thing takes (As opposed to the previous gen lumias which should not have concentrated on imaging/videos).

Next up, not all about PureView but Nokia’s work with Scalado to get SmartShoot.



Category: Lumia, Nokia

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Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and Check out the tips, guides and rules for commenting >>click<< Contact us at tips(@) or email me directly on jay[at]
  • eli

    SO these are the ads… could be worse.

    • spencer1978

      Sorry for interrupting, but this is a very interesting post I saw.
      Do we have a chance to make ourselves rich like Apple shareholders?

      Tell your friends and your friends´ friends around the world
      to consider Nokia and take some thoughts out of my post here:

      Nokia Is a Wide-Ranging Company and The Stock is With Hidden Value Right Now

      Nokia does not only make phones.
      Nokia´s feature-phone division is doing well, because of Asha phones.
      Nokia has not lost about 1 billion dollars a quarter like the media says, because Nokia has 5 business parts and 4 of them are profitable. Therefore, the exact number is much much smaller.
      Nokia´s loss is only 17 million euros any more (compared to Reuters´s consensus 277 million and Nokia´s last two previous quarters about 290 million each), this was much better.
      Nokia Siemens Networks is doing very strongly (over 300 million euros profit in 3Q. More business to come in the future: 3G in developing countries, 4G in developed and emerging countries)
      NAVTEQ was also profitable, NAVTEQ´s number might be better in 4Q, because of the deals with Amazon, Yahoo, Oracle and many car-companies.
      Nokia´s patent portfolio earns about 500 million euros a year, and the number is still increasing.
      Nokia has cut expenses (which saves about 1 billion euros a year) and in the future Nokia does not have to spend so much in R&D either, because it has teamed up with Microsoft.
      Nokia´s WP 8 devices will hit more markets, for example the Middle-East countries (Lumia phones have not been in these countries yet till now).
      New Lumia generation looks promising.
      Lumia 920 beats iPhone 5 and Galaxy S III with these features:
      Floating-lens PureView camera with optical image stabilization
      Wireless charging
      Super sensitive and bright screen that can be used with gloves or finger nails
      Premium GPS that can be used also offline
      Augmented reality City Lens
      Free music with no advertisements
      Lumia 920 also beats iPhone 5 with NFC
      Lumia 920 does not only have a great low-light camera, but also has exceptional audio recording quality due to the 3 HAAC Rich-recording microphones.
      Right now, there is no way to compare Nokia to Apple among most smart phone consumers, but there is hope in the future.
      For example, Nokia just signed the contract with China Mobile (who has about 660 million subscribers, which is about 70% of all subscribers in this world´s biggest nation), and even though iPhone is very popular in the US and Europe, Windows Phone OS already surpasses iOS in the world´s biggest countries beside China, such as Brasil, India and Russia. Even though in these countries more low price point phones are sold, but these are the most important emerging giants in the world where Nokia´s position and brand are still quite strong. And it may be sooner than we think when more people in these countries are able to afford high end smart phones.
      Nokia has not lost about 1 billion dollars a quarter as the media says, because its other parts of business are profitable (while 1Q´s and 2Q´s total loss 290 million each, 3Q´s total loss only 17 million euros any more). Therefore, 3.6 billion euros net cash should be enough for Nokia´s transition period before WP8 phones take off. There is still enough room for a third ecosystem in this world, beside emerging markets Europe has adopted WP phones in a very encouraging way (for example Italy has already over 10% market share for WP phones, considering the Lumia debut has not been a year yet, since last November only. WP OS has already grown a lot faster compared to iOS and Android in their first quarters). Lumias were sold 9,9 million units under a year. The number is small compared to Iphones and Androids sold today, but it is not a bad start. It is more fair to compare the numbers among the 3 in their first year.
      Now when the DOWS and S&P have almost hit all time highs, investors start to think more about cheap and potential value stocks. NOK is now only about 0.8x book value, and usually NYSE stocks are on an average about 2x book value (Apple about 6x book value). Therefore, I think NOK is cheap enough for its values. Another reason is NOK has been already shorted massively about 19% of its total shares.
      Apart from Vertu and so on, Nokia still can sell its patents, since it still has about 30 000 patents in its own hands (in case Nokia needs more cash).
      If the stock price still goes cheaper and cheaper, one day some rival would bid for Nokia, just for its patents ( Motorola was acquired by Google with 12 billion dollars, this is good to remind people who underestimate intellectual properties´ value).
      Microsoft will bid for Nokia with higher premium if some company really bids for Nokia, because Nokia is in so close partnership with Microsoft that this also includes business strategies, business secrets and so on. Therefore, Microsoft won´t let any company acquire Nokia than itself. When it comes to Microsoft, it is still the net cash king in the world, after all its debts excluded, it still has a huge net cash about 50 billion dollars.
      About Nokia´s buy out: Motorola´s patents were worth about 5.5 billion, if some company bids for Nokia´s patents and Microsoft still does not acquire Nokia, Nokia will be sold in parts. Nokia has 5 business parts, therefore patent portfolio is only 1 out of 5. Now, you can count yourself how much are Nokia Siemens Networks, NAVTEQ, and feature-phone division worth.
      I know US is very important market, because Wall Street and US consumer trend give directions to market momentum around the world, still you can not neglect the power of BRIC and MIST these days.
      You can calculate yourself how many people living in these 8 BRIC- and MIST-countries. In these countries, in Brazil, Russia, India, China, Mexico, Indonesia and Turkey, Nokia´s position and brand are still quite strong (except South-Korea, but you know it is Samsung´s home-country and the smallest country among those important 8 anyway).
      Morningstar (a very big analyzing firm in investings) about Nokia:
      Share price assumption at this moment: 2.40 euro
      Best scenario (if WP8 phones go well): the stock price will go to about 7.70 euro per share)
      Worst scenario: no bankruptcy, because Nokia would be sold in parts before that.
      Estimated price for this: intellectual properties over 1 euro per share; other business parts (smartphones, featurephones, NSN) at least over 1.50 euro per share.
      And NAVTEQ´s price not included (Nokia bought NAVTEQ with 5.7 billion euro). All in all, even in this case, Nokia share price would be at least over 2.50 euro, excluded NAVTEQ.
      (Nokia is listed in New York and Helsinki. November 9, Nokia in Helsinki 2.09 euro and in New York 2.65 dollar.
      If you want to buy, you can ask your own bank).

      Nokia also announced it is hiring more employees to work in Chicago (where NAVTEQ is). Who says Nokia is going bankrupt? Think twice before saying that!
      Nokia also bought Scaladon, the imaging technology firm in Sweden. Therefore, apart from NAVTEQ and NSN, Nokia is no doubt going big with PureView imaging technology. Some authors compare Nokia to Eastman-Kodak, I think it is almost the opposite.
      Eastman-Kodak was the old era and Nokia is starting the new evolution with smart-phone imaging, when consumers won´t have to carry another gadget (camera) during traveling.
      One of the reasons why Nokia is one of the most defensive stocks right now during bear markets is that Nokia has been already shorted massively about 19% of its total shares (while Apple only about 0.5%, Samsung over 2%, and other telecom companies about 4% in general).
      By the way, NAVTEQ just reported it is making navigators into 4 out of 5 cars (80%).
      And I hope Nokia will license City Lens to tablet makers like Amazon, Asus, Acer etc (at the same time it can turn Google maps users into using Nokia´s advanced mapping platform) soon.

      When also Nokia´s Devices & Services division is profitable as well, will you ever have a chance to buy NOK stock this cheap again? The answer might be: NEVER.
      Another aspect is, when now NOK has been already shorted massively about 19% of its total shares, bears could not go any further, because the share number that is available for borrowing/renting has already hit record high.
      If bears still dare to sell, there are plenty of happy buyers out there, for example Switzerland´s central bank has announced it had bought more NOK shares and has become the 5th biggest shareholder in Nokia.
      Considering now the total loss is about 17 million euros, it got much better from the 290 million (2 prior quarters each) loss.
      3.6 billion euros net cash should be enough for Nokia´s transitional period before WP8 phones take off.
      Nokia is also getting more cash from convertible bonds and selling its HQ and other non-core assets.
      Nokia is a big chance and good bargain at 3 dollars, because Nokia Siemens Networks has grown so strongly and profitable that Nokia and Siemens have decided to make it independent in these couple of years. That means Nokia shareholders will have two companies´ shares in their hands.This is a bonus.
      The conclusion is Nokia is for long-term and medium-term investing not for short term. Just think about this, even when Apple and Google reach 1000 dollars, that is not even doubling, but in the long term Nokia has the opportunity to triple or even more. Caleb Evans

  • Nice videos, look very well

  • Doug

    Nokia copying Samsung! Ugh!

  • Phil E Phenau

    Nice but not ‘affecting’ emotionally. I was hoping Nokia will up with situations- type ads just like that Samsung ad where a guy slips his thin phone under the door to apologize to his girlfriend who’s moping on the other side. Funny and really highlights a feature.

    • Phil E Phenau

      I know there was an earlier post of a rant on Nokia’s marketing style or lack of it. So, I think I just need to elaborate a bit on my comment. It’s not meant to copy Samsung (or iPhone)–it’s just an example.
      For the two videos shown above: What I remember more from the bike ad was the clever clamping mechanism done for the camera phone. I did not see what’s unique with the phone as this was not highlighted. For the second, that the guy is into blogging and basketball. Somehow, the green jersey sticks. For both, I easily will forget that they were Nokia ads or that they’re even phone ads.

      The other manufacturers—though I am not a fan of their phones–have a lot of images from their ads that stick, because they’re sort of told story-like, in funny or more of everyday life kind of situations told in a straightforward manner. Less focus on the video-making style of the ad, but more focus on the storyline. I mean, that’s how nearly everyone wanted to have Siri on their phones! I know my brother–when that Siri iphone ad came out–was just too eager to dump his N8 for the ‘newest’ iphone. (We both have the 808 now. I still manage to convince him Nokia is better.)

      I hope Nokia will come up with more “affecting” kinds of ads. Nokia seems to opt for a highly differentiated style–too nerdy for most people–and oftentimes, the focus was how nicely the video was done, and not the phone. Each ad should cast a wider net and not just appeal to niche groups. Even the “Amazing Everyday” campaign was not that ‘affecting’ to me as the ‘amazing aspects’ of the Nokia phones weren’t clear in the ads. Buried within, perhaps, subliminally. I forget.
      It’s winter time–why not make an ad highlighting the Lumia 920’s touch screen sensitivity–you can use it with your gloves on. Or a Mom doing a birthday party for kids, and taking videos while running around–the OIS will help a lot in this situation–unless she wants those who’d she will share the video later to get motion-sickness out of watching the badly taken b-day video without OIS. And many more.
      Oh well. I am a Nokia fan, up till the last phone that they could muster, maybe.
      Just my two cents..

      • Phil E Phenau

        PS: A professor once told me.

        “You may be smart. But no matter how smart you are, but if you cannot communicate well, you might as well be dumb.”

        Well, no matter how smarter a phone you are, if you cannot market it well..

  • Prasenjit singh Bist

    well friends Nokia italia is doing good ads

  • Prasenjit singh Bist

    I guess Mr. Ali was nice enough to delete my comment so let me write it again unless he bans me from MNB…. Clinton Jeff is a terrible reviewer.

  • manubharath

    why can’t they make an ad showing how good that display is?
    Like a guy shivering and trembling to use his phone in cold condition and the 920/820 guy using the phone seamlessly with gloves on?

  • viktor von d.

    for fraks sake moaners, these aren’t ads that you see on tv. these are only web virals,they won’t go anywhere else