Nokia One-Ups Samsung, They Never Saw It Coming #ZoomReinvented

| September 2, 2013 | 24 Replies

lumia-1020-marketing-s4-zoom5In the past Nokia have hinted and joked about other companies products, they’ve sent I <3 Nokia busses to a Motorola event, and now they’ve taken it up a notch. Publicly calling out the Galaxy S4 on its bulkiness claiming it never saw the 102o coming


Still it didn’t see this coming, the lumia 1020 exceptional zoom without the exceptional bulk. #ZoomReinvented

What do you guys think? pretty cheeky huh?

Source UKMR



Category: Lumia, Nokia, Windows Phone

About the Author ()

Hey, my name's Ali- Currently a fifth (and final) year Dental Student from Chicago; studying in Jordan. I love all sorts of gadgets almost as much as I love my cookies! Be sure to follow my Twitter handle @AliQudsi and Subcribe to my Youtube for the latest videos - no pressure. Thanks.
  • Haha, this is brilliant copywriting. With their mighty Zoom they still didn’t see it coming. Good one. This is real piece of advertising I have been missing in some years now.

  • Now thats a marketing strategy. What a bold move by nokia. And yes, 41mp without the bulk.

  • ammad

    Hahaha! :’)

    made my day,
    Good Job Nokia!

    Btw…think that reminds me of Manchester..Stockport road maybe.. What do you think Jay?

    • Michael

      It is Cromford Road, London.

  • ammad

    Hahaha! :’)

    made my day,
    Good Job Nokia!

  • Jeetu Sadarangani

    Awesome nokia….they r doing some gr8 marketing for lumia range….only iff they had same thing for symbian…symbian would be no 1…still nokia has windows wat it is today….nokia rocks….me awaiting my 41 mp beast lumia 1020…for now 808 pv is keeping me busy…and note 2

  • Nokia gorilla marketing at its best!

  • RIPS10

    Well it’s not the galaxy S4, but it’s the Samsung Galaxy Camera 😉

    • Adriano

      Nope, Galaxy S4 Zoom, not the Galaxy camera 😉


    great work 🙂

  • zxv

    Brilliant.. The ads from Nokia and Microsoft promoting the 1020 keep getting better and better.

    • guerrahp

      If only Microsoft could keep up…what a drag.

      • zxv

        Yes, some more features would help.

  • رضا

    Good job Nokia in right way with wp8 , in tunisia i ses some people have lumia but lumia need a big ads in tunisia , i have a lumia 620 and i fait for 8,1 to mâle m’y phone better

  • Alvester

    Oh Snap! Epic Win 😀

  • Nice work from Nokia using their flagship device to attack the sales of a Samsung mid-range device.
    Nice Work.
    I miss the days when Nokia didn’t have to do this rather Samsung would be the one doing this.
    Ah the good old days, miss those days.

    • v.s.i

      Is there any problem that Scamsung lacks the technical know-how to fit a legendary camera in their flagship and have to sell it on a mid-ranger instead?

      Both are niche devices but hey, Scamsung asked for it. 😉

  • kokko

    Yea. Picking in ads is about all Nokia can afford right now. How about showing the claimed superiority in the day to day market?

    • Eventhough I’m not particularly fond of these kind of advertising tactics I can see what Nokia thinks and that it has its merits.

      People know about Samsung and they don’t know about Nokia. People know about the Galaxy brand, but don’t know much about the Lumia brand. So, where Samsung is selling on brand name alone. Nokia is piggybacking on Samsungs name with a proven superior product or at least in the sense of camera performance that Samsung themselves is advertising there.

      Just clever guerilla marketing to get people to notice something more than just another Galaxy phone. Otherwise people might not have seen a 1020 ad and walked right past it.

  • Pingback: Publicité urbaine, Nokia trolle le Samsung Galaxy S4 Zoom avec son Lumia 1020 « Nokians – La parole aux fans de Nokia en France et partout ailleurs !()

  • p

    Haha Nokia being sold. Glad I moved to Sony xperia z this year. Watch Nokias passion and enthusiasm and creativity plummet due to American corporate bureaucratic policies.

    I might buy lumia 1020 for family still. Exceptional phone.

    F#cking Elop the troll.

    Yo Jay why haven’t you wrote an article about this yet?

  • Very funny… both of them are very good gadgets, but I think the best of them is Nokia…

  • +1


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