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Kantar: Windows Phone over 10% in Europe (Thanks to Nokia Lumia)

| December 2, 2013 | 85 Replies

kwp

Despite the new iPhone and a host of Androids, thanks to Nokia Lumia, WP continues to progress.

Windows’ progress had continued in the latest period, with share in the five largest EU economies* now past 10% and share in the US close to 5%.

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Momentum for Windows Phone is continuing, although its growth remains reliant on low-end handsets. In Britain, almost three quarters of Nokia Lumia sales in the latest period were low-end devices such as the Lumia 520 and 620 – a pattern that is similar across other EU markets

China remains a key challenge for Nokia, with its market share languishing at 3.5%. Local Chinese brands are becoming increasingly dominant in the world’s largest smartphone market, selling high specification Android devices at low prices. If Microsoft partnered with a major local brand it could help drive Windows Phone momentum but, with the Nokia takeover imminent, this does not look likely to happen anytime soon

 

Source: Kantar

via: GSMA

Cheers Alvester for the tip!

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Category: Lumia, Nokia, Windows Phone

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