MNB RG: HERE consumer products imminent according to job ads

| July 13, 2014 | 9 Replies
hereJanne has found some more clues to hints towards consumer products by Nokia’s HERE division. Cheers Janne!
Nokia’s HERE division has posted a range of job ads about “HERE Everyday Adventure”. Many of the ads were posted four months ago, but the most recent one less than a month ago.
Some choice quotes:
The Everyday Adventure team at HERE, a Nokia business in Silicon Valley is looking for a top tier product marketing manager to define and market a new consumer product. As a Senior Product Marketing Manager for one of the Everyday Adventure products, you will be responsible for developing the value proposition, understanding the customer segmentation and developing the product positioning for an innovative new CE device
Under the HERE brand umbrella you will develop the full marketing mix and launch a unique consumer experience around the motivations and needs of an active outdoor lifestyle community globally… You will build the full brand offering behind a category defining range of products…

You will be responsible for developing the global marketing strategy and launch plan, its 2014 US centric launch pilot set up and the subsequent international roll out with strong a focus on community, partnerships and (digital) publishing…

The purpose of the role is to identify and drive external and internal growth initiatives to achieve the Everyday Adventure (EA) business objectives. The geographic scope is global, starting with the Americas, then EMEA, and latterly Asia…

Past links for background on Nokia’s public commentary on future consumer products:

Category: Nokia

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