I wasn’t a fan of these previous Siri bashing commercials but this one is done much better.
It shows how Cortana learns from you and gets better the more you use ‘her services’.
I like how Cortana sounds very human, whilst Siri is very robotic but that kinda misrepresents the parts of Cortana that are not pre-recorded and thus you end up with the TellMe voice.
The only thing Siri can remember was the time when she was ‘the only phone that talked’. However, WP already had some basic voice commands via TellMe.