Nokia – Most talked about brand at #MWC @NokiaMobile, mentioned more than LG, Sony and Huawei combined
According to brandwatch, Nokia was the most mentioned brand at MWC2017.
Despite worries that Nokia has already released the fizz of excitement in China with regards to their smartphone comeback, it was mostly of course the resurrection of a legendary phone that got tons of people talking.
There might have been big giants announcing flagship devices, but a love for the Nokia brand is definitely worth something.
Nokia was of course also involved in 5G and IoT – both of which were the top two categories, mentioned even more than phones. Pretty significant then if despite phones being a significant third, it was a phone brand and a device that was mentioned most.
Now that’s amazing stuff. But as we know from Nokia of the past, it’s all great to have that initial attention and buzz. But for success, we have to continue to capitalize on it.
Cheers Alvester for the tip!