MNB-RG: Lumia selling well in Finland

We saw last week that the Lumias were selling well with Elisa. Otto has sent in his article about the progress of Nokia in Finland this year.

Finland is a very interesting market what comes to Nokia. It should be their home ground, but getting a smartphone to Top5 most sold devices list seems to be behind quite a battle.
Three largest operators released their “most sold phones” (units sold to consumers) for full year 2012.

Sonera full year 2012 most sold phones:
1. Nokia Lumia 800
2. Apple iPhone 4S
3. Samsung Galaxy XCover
4. Samsung Galaxy Gio
5. Apple iPhone 5

Elisa full year 2012 most sold phones (consumers):
1. Nokia Lumia 800
2. Apple iPhone 4S
3. Nokia C2-01 *
4. Samsung Galaxy S III
5. Samsung Galaxy S II

DNA did not give exact full year ratings, we shall see if they will. Press release had short mention saying:
“iPhone 5 is clear number one for 2012 with very even competition behind it.”
In press release DNA points Samsung Galaxy Xcover, Samsung Galaxy S II, Nokia Lumia 800 and Apple iPhone 4S as examples of phones that have been in Top10 list whole year.

So it seems that Lumia 800 has been the only Nokia smartphone to top sales lists on all three operators, even above iPhone.
For those not familiar with it, Nokia smartphones do not usually sell better than iPhone, not even in Finland. Here are 2011 readings for comparison:

Sonera full year 2011 most sold phones:
1. Apple iPhone 4
2. Nokia C2 *
3. Nokia C5-00
4. Nokia E7
5. Nokia C7

Elisa full year 2011 most sold phones (consumer):
1. Apple iPhone 4
2. Nokia C2-01 *
3. ZTE Blade
4. Samsung Galaxy Gio
5. Nokia E7-00

DNA full year 2011 most sold phones:
1. Nokia C2-01 *
2. Samsung Galaxy Mini
3. Apple iPhone 4
4. Nokia 7230
5. Samsung Galaxy S II

(* Nokia C2-01 is a feature phone in sub-100€ price range)

And as everyone is looking towards the sales of Lumia 920, we know something about that too. On December most sold devices list, Lumia 920 was in Top5 on all operators. In DNA stores it was even selling more than iPhone 5. Lumia 920 also sold better than Galaxy S series on all operators, which may be due to SGS3’s longer time on market:

Sonera top5 most sold phones in December 2012:
1. Nokia Lumia 800
2. Apple iPhone 5
3. Nokia Lumia 920
4. Samsung Galaxy Gio
5. Apple iPhone 4S

Elisa top5 most sold phones in December 2012 (consumer):
1. Apple iPhone 5
2. Nokia Lumia 800
3. Nokia Lumia 920
4. Samsung Galaxy S III Mini
5. Samsung Galaxy S III

DNA top5 most sold phones in December 2012:
1. Samsung Galaxy Y
2. Nokia Lumia 920
3. Nokia Lumia 800
4. iPhone 5
5. Nokia 113

Source: press releases of
Sonera: http://uutishuone.sonera.fi/
Elisa: http://corporate.elisa.fi/elisa-oyj/tiedotteet/tiedote/
DNA: http://www.dna.fi/DNAOy/Media/Sivut/Default.aspx

 Cheers Otto!

Category: Nokia