Stephen Elop on Why Nokia continues to pursue the US market despite limited success

Why does Nokia push so strongly in the US despite limited success? Stephen Elop says:

With respect to N.A., we believe quite strongly the signalling value of that market is high. We measure this quite carefully by studying the influencers on purchases around the world and the extent to which for example, a powerful launch of the Lumia 1020 in the US is reflected around the world, how that gets picked up from everything from press coverage, to blogger coverage to the encouragement of developers to build apps for Windows Phone and so on and so forth.

There’s an amazing amount of influence coming from the US market.

Now, it is a hard market. At the same time, if we look sequentially we saw improvements in North America which we’re pleased to see, in large part on the back of the 928 going into Verizon, and 521 in T-Mobile and also a number of retail markets and of course some very exciting products which are just coming in, Lumia 1020, which for the first time since November is putting some freshness into AT&T. We think that that’s really important and also the standard of care that the US operators put towards quality of products.

Going through an AT&T lab approval cycle early on is something that  helps us a great deal on a worldwide basis.

So we still believe strongly in that signalling value, it is a big investment. We have to do better, we have to break through. We know there’s a lot of hard work ahead but we remain committed to the Americas.

Source: WMPU

Cheers Janne for the tip

Category: Lumia, Nokia