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Nokia to acquire Enpocket to create a global mobile advertising leader

| September 17, 2007 | Reply

Press Release: Click

At the first London Nokia: Go Play event, OVI was announced. With OVI, Nokia is attempting to grasp mobile internet services by taking the next step at connecting people and allowing users to get at all their digital content whenever, where ever.

… we believe that mobile advertising will be an important element in monetizing those services for our customers and partners. Enpocket’s mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market,

said Tero Ojanperä, Chief Technology Officer, Nokia.

This acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop.

The platform can deliver mobile advertising across multiple formats including SMS, MMS, mobile Internet advertising, and video. Enpocket is powering mobile advertising for leading mobile operators and publishers across the globe and has an ad sales force that is working with large brands.

Effective interactive advertising on the mobile device can create tremendous value for the mobile industry while bringing new Internet services to people around the world,

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said Enpocket President and Chief Executive Officer, Mike Baker.

Enpocket and Nokia are combining to provide the leadership needed to define, build and standardize globally the business of mobile advertising so that brands can easily and efficiently engage consumers on their personal devices.

About Enpocket

Enpocket is the global leader in mobile advertising, providing brands with end-to-end, turnkey solutions that make marketing to the personal device simple and effective. With an award-winning platform and worldwide partner network of mobile operators and publishers, Enpocket delivers high ROI mobile advertising experiences. Powered by analytics, the Enpocket Platform delivers targeted ‘intelligent mobile marketing’ with measurable results. Enpocket is headquartered in Boston with offices in New York, Los Angeles, Chicago, San Francisco, London, Singapore and Mumbai. To learn more, please visit www.enpocket.com.

Enpocket.com – watch the flash demo. Is it me or did I hear an iPhone?

The mobile phone may be small, but in the bigger picture it’s far from it.

No other medium is as personally engaging.

Or as capable of such wide reach, timely relevance and variety of interaction.

Learn how our global lead in rich solutions and smart, predictive targeting can benefit your brand.

Who cares about size when it works like nothing else?

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Category: Aquisitions, News, Nokia, OVI, Press Release

About the Author ()

Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at mynokiablog.com and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and  Facebook.com/mynokiablog. Check out the tips, guides and rules for commenting >>click<< Contact us at tips(@)mynokiablog.com or email me directly on jay[at]mynokiablog.com