Boom: All Windows Phones to get Nokia Maps, but only Nokia to get Voice Navigation

| November 1, 2011 | 75 Replies

 

I think this was already the gist that we got when it was announced but it’s nice that is finally getting across through the blogosphere.

Nokia Maps will be shared to all, so that all manufacturers can get an improved maps experience when using Windows Phone.

HOWEVER, Only Nokia Windows Phones will get voice turn by turn navigation.

That confirms all the speculations before that Nokia Maps would appear on Mango but Mango would not be getting Voice Navigation (to our despair) however, The Nokia Mango phones would.

Nokia’s have gained a worthy reputation of being excellent Sat Navs and this trend will continue yet again with Nokia Drive on the Nokia Lumia 800 and 710. They’re really easy to use. In the short time I had to play with it, we got to demo actual live turn by turn navigation for a Nokia video on Nokia Drive. It finds places quickly, tap to select and then navigate. You’ll get the sat-nav view above which you can rotate to landscape. And yes, it did get us to the right place. If you shut your eyes, you wouldn’t really think it was anything else other than an actual Sat Nav.

Sources: ZDnet via PhoneArena and GSMArena

Cheers Alan and yakirmosh for the tip!

Category: Nokia, Windows Phone

About the Author ()

Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at mynokiablog.com and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and  Facebook.com/mynokiablog. Check out the tips, guides and rules for commenting >>click<< Contact us at tips(@)mynokiablog.com or email me directly on jay[at]mynokiablog.com

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  1. Stefan says:

    Just out of curiosity, what about voice guided walk navigation? Is that part of “Drive” (the name would suggest otherwise) or part of Maps or no longer part of Nokia’s offering at all?

  2. Viipottaja says:

    Interesting. AllaboutWP reported that their current info was that it would not install on phones other than Nokias. Frankly, the approach you report sound more likely and sensible as well.

  3. Kyle says:

    I wouldn’t recommend shutting your eyes while driving.

    Regardless, this is great news. I have a GPS unit, but now mostly just use my Nokia phone instead. Screen isn’t as large, but otherwise it’s equal or better than my TomTom.

  4. Rohit says:

    So does that mean all non-Nokia devices get offline maps sans voice guided navigation or even offline maps feature is exclusive to Lumia series?

  5. YakirMoshe says:

    I think this move is pretty stupid..
    Nokia is losing it’s advantages..

    • P says:

      What the hell?

      How is Nokia supposed to differentiate itself from other manufacturers who have a Windows Phone 7 lineup?

      I’ve said it again and again, Nokia is becoming an OEM. I mean Samsung have the Focus lineup and HTC have their flagship Titan, whos hardware is marginally better than Nokias. So, how are consumers supposed to pick a Nokia over Samsung or HTC, if Nokia is giving away it’s most prized asset away to all wp7 manufacturers.

      Regardless of whether or not, turn by turn voice navigation is only an exclusive for Nokia, the entire nokia drive and maps app should be only availble on Nokia handsets. The result being, if you want nokias excellent maps and sat-nav app, BUY A NOKIA.

      I’m a nokia fan, and others may also be here on this blog, but what about a normal person, wanting to upgrade from their old function phone? They see 3 phones all with wp7, more or less all with same functionality. How are they supposed to choose a Nokia. Soon samsung and htc will lower their prices compared to Nokias, what then?

      I also think, this move was slightly allowed in, to keep the shareholders and the board happy at Nokia, because they wouldnt be too happy about allowing Microsoft platform have all of Nokias assets. Soon, after everyone accepts nokia maps on the wp7 ecosystem, elop will even allow nokia drive to be on every wp7 for other manufacturers.

      Im happy nokia chose wp7, compared to symbian. wp7 is more fluid and simple and quick, bringing it upto the competition. But it seems the elop conspiracys seem true here. Microsofts benefits more here, compared to Nokia. Dont tell me, only maps will be availble for others, and turn by turn for Nokia, so its still ok. It isnt. The entire app should be Nokias and ONLY nokias. Why should samsung and htc benefit from Nokias and navteqs hard work?

      Short term wp7 makes sense. But I wish and hope Nokia make their own software platform again with QT, so all their assets and revenue stay with them, and not to microsofts wp7 platform.

      (nokia fan)

      • Punching Bag says:

        A few things

        - Would you rather the phones had Google Maps? Agree that they’re not going to sell the phone without maps.

        - They’re trying to build an “ecosystem,” so don’t count your chickens before they hatch

        - One would think the voice guidance would be a bullet amongst a number of exclusive features. Not many people are going to buy the phone solely on the exclusive; I highly doubt that’s the grand plan

        Seems obvious to me

        • ssdh says:

          That’s the plan actually.. Destroy Google’s Android by not using its services.. Apple and MS are both in on this thing, Apple already purchased C3 to be independent of Google Maps in the future, and now that Nokia is MS bitch, WPs will also be independent of Google Maps in the future, no matter how much it will costs Nokia… I bet the next thing is to be independent of search services, well MS is already using Bing as their primary search engine… I wonder what Apple will do next? iSearch?? With all the money and mind-share they have, they can make this possible…

        • N9 says:

          build an “ecosystem”, Yes they are But ist MICROSOFT’S ecosystem.

          NOKIA just puts all its value in for way less that it is worth (how much did nokia paid for navtec again?)

    • erzhik says:

      How is having exclusive features equal losing advantage?

      If anything, this gives them a huge advantage over others as no other manufacturer gives you free turn-by-turn nav for life. This will be a huge selling point for people who are always on the move.

      • Viipottaja says:

        Plus, it it at least conceivable that say a HTC WP user downloads Nokia Maps and finds them great and goes “damn, if only it had voice turn-by-turn navigationa also.. wait a minute, the Nokia WP phone does.. hmm.. perhaps I’ll get a Nokia one next time!”

        Just a thought. :)

        • P says:

          Or how about just selling a nokia from the offset, by saying if you want an excellent map app and sat-nav, buy a nokia first. No need to give htc money. Makes more sense.

          Aaaaargh nokia.

          • migo says:

            That doesn’t work. People go by experience, and that’s how they get it. That’s why MS did Photosynth on iPhone, to get people using it, and then looking at other things MS does.

          • Just Visiting says:

            @P…But I’m inclined to think that part of that $1 Billion dollar deal went towards monetizing the Nokia Maps part. I am very happy that Nokia drive is exclusive to Nokia devices, as I do believe that this is one of the prime advantages of Nokia WP (especially given that some of the premium turn by turn apps currently in the Marketplace are upwards of $30 USD). And if you visit some of the WP centric sites, there are quite a few that are actually ‘upset’ that they won’t be getting Nokia drive for their non-Nokia device; but many are grateful just to get Nokia Maps – no doubt this may sway them to Nokia when it’s time for them to upgrade.

            However, we (those of us who patron this site) know about Nokia services, including navigation. But the average Jane/Joe – not so much; thus, their purchasing decision is going to be based on other things i.e. screen size, aesthetic, etc.

            There was an article on ZDNet about the advantages of Nokia WP, and the apps were listed. However, I’d wager, that even if those Nokia specific apps were not available, that the Nokia Lumia devices would still sell a ton, just based on the aesthetic alone. Even techies are willing to forego the much talked about ffc, and average storage options to get a Nokia based on the ‘look’ of the device.

            So, in my opinion, just the look of this device is going to move this product out of the shops and into consumers hands. Nokia services will just be icing on the cake :)

            • P says:

              Decent reply – just visiting

              Still think Nokia maps and drive, should be totally exclusive to Nokia. If the average joe/jane does not know nokia is the only oem to have free turn by turn sat nav, on wp7, advertise and market it. simples.

              • Punching Bag says:

                Would you rather the phones come with Google Maps?

                Think about the implications between the current plan vs. the alternative.

              • Just Visiting says:

                @P…In all honesty, I agree with you regarding having Nokia Maps/Drive exclusive to Nokia WP devices; I really do. But, Nokia Maps is all I’m willing to (begrudgingly) relenquish to the others :)

            • Raja says:

              +100 agree with you , see I don’t care about the maps since I stay in Mumbai I see hardly anybody uses it at least I won’t be using it , music yes will be great for me the beautiful screen the unique look of the device and a great camera that is alone great for me since I travel abroad a lot to have a camera a great 1 with u all thentime is great . I don’t care Ffc also I have a iPad 2 and do my video chat on it through Skype . And youbare very right that the device will sell itself on looks it’s already enjoying highest rating as per daily clicks way way more then n9 and iPhone 4s on gsmarena.com

            • migo says:

              Not just the aesthetic, but because it’s a Nokia. People didn’t start buying Symbian devices because they were Symbian, they bought them because they were Nokia or Motorola (Sony Ericson P800 being the odd exception of a phone that was bought for smart capabilities instead of hardware quality). It just got to the point where Symbian was a big enough minus to prevent people from getting a Nokia that’s running it.

              The biggest thing about the Lumias is that they’re Nokia smartphones running anything other than Symbian. Naturally the N9 has that awesome distinction as well.

      • P says:

        even just having Nokia maps on other devices, is losing advantage. as you all know, nokia maps is the best, allowing other wp7 oems to use maps on their devices, has given half of nokia maps and drive away.

        As you say turn by turn nav for life is a huge selling point, but why does nokia have to give away nokia maps to the whole wp7 ecosystem? Whats the advantage, tell me? exactly none.

        it should be like this, if you want nokia maps and sat nav, buy a nokia. end of.

        • yasu says:

          “As you say turn by turn nav for life is a huge selling point, but why does nokia have to give away nokia maps to the whole wp7 ecosystem? Whats the advantage, tell me? exactly none.”

          This is what the man himself has to say about differentiation: From http://economictimes.indiatimes.com/opinion/interviews/we-have-to-be-responsive-to-change-stephen-a-elop-chief-executive-officer-nokia/articleshow/10573405.cms

          “(…)But as much as we can make things different, that is not necessarily the right thing because our primary competition today is not other Windows phone makers, but manufacturers of devices on other platforms. It is Windows versus Android. If we do something very different, the benefits of the Windows OS will be lost and we will end up hurting ourselves.”

          So you have it from the horses mouth: “It is Windows versus Android”.

        • Dc says:

          Agree totally! and why dont samsung and htc bring their assets to the table not that nokia actually need them but like why dont samsung like for example let all wp7 OEM’s use their super amoled plus technology etc! i know its hardware and not software like nokia maps but after google bought motorola their new Razr phone uses super amoled plus technology.

    • migo says:

      No, it’s smart. People get to see how good Nokia’s mapping solution is, if they want the voice navigation, they have to make their next purchase a Nokia.

      • Punching Bag says:

        Bingo

        • Jaykay says:

          And you really think googlenwll not release a offline map? It is in beta but uou can dosnload a,part of map of google,maps. This will not be an advantage for wp7. Google,maps’s reputation is far better than nokia maps. I suspect google to give offline mode on ios, wp7. Where will be nokia’s advantage??? Nokia give its ass to microsoft. Now they have to suck his d..ik. Elop destroy nokia.

    • Hypnopottamus says:

      How is this any different than what Google does to apple with Google Maps. Voice navigation is not present (as far as I know…at least it wasn’t before) on iPhone.

      What Nokia is doing is trying to get other manufacturers and users to use their own services. This is actually a smart thing. If people like it enough and want voice navigation, guess where they’ll have to go? That’s right. Nokia devices.

      • dfs says:

        but nokia is not google! google can do that because they are not hardware manufacturer!!! can you imagine apple let google install SIRI officially on any android device????

        Microsoft’s war is not Nokia’s war!!! Crosoft have to win ecosystem’s war! Nokia have to win manufacturer’s war!!

        • Hypnopottamus says:

          But how is keeping Nokia maps to themselves going to be an advantage to Nokia? No one even knows about it but Nokia’s user base. It’s about getting exposure to other manufacturer’s base. How is anyone else going to know how superior Nokia maps is unless they get some exposure to it? This is just one way of attracting people to Nokia WP offerings as opposed to other manufacturers. Give them a taste, but not the whole enchilada.

          • N9 says:

            Cmon nokia had a huge user base and the user base knew nokia maps, now they can get it fro free anywhere, on wp7….

            Nokia is serving Microsoft not serving its how interests

            • Hypnopottamus says:

              But they are trying to reach the WP user base. Very few if anyone outside of Nokia’s userbase even knows about Nokia Maps. This move is about attracting people using WP to Nokia. This is how they get their name out there to users of other WP manufacturers.

  6. aleci says:

    Its only a matter of time before its ported for other WP. And wouldn’t this move damage the interests of other Mobile Companies? At some point, MS would ditch nokia to protect everyone’s interests and support to Wp OS. it really is weird.

  7. Sun Down says:

    This should’ve been a nokia exclusive.

  8. Michael FT says:

    I think its smart. Consumers see a great mapping experience on WP, they’ll pirchase a WP. Once they realise they need great turn-by-turn, they’ll look to Nokia. But it is having that maps experience on the OS, that will bring consumers over to the WP ‘ecosystem’ and in turn, be an even larger potential Nokia client.

  9. john says:

    Does N9 have voice turn by turn navigation?

  10. outdated os says:

    xda xda xda xda. See what I did in there?

  11. Kaizer Allen says:

    Why not give Bing Maps to non-Nokia devices instead? I think it’s becoming clear that “Nokia sales aren’t important to Elop and the mission is to make millions for Microsoft and make Windows Phone relevant.” They gave Nokia Maps, what if a developer creates a third-party app or plugin that will serve as a voice guided navigation? Think again: dumping MeeGo, outsourcing Symbian, cancelling the 600 and now this? Is Elop trying to make Nokia cheap, so Microsoft can acquire it at the lowest possible price?

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