Video: The John Kruk commercial for Nokia Lumia 900 (ESPN spot)

Getting super busy what with exams and such so I missed this video from Monday.

Here’s the advert we heard was coming back in March when John Kruk was reported to be advertising the Nokia Lumia 900.

http://mynokiablog.com/2012/03/20/john-kruk-recruited-for-nokia-lumia-900-advert-thom-gruhler-as-corporate-vice-president-wp-marketing/

It’s OK I guess. The angle here is the ESPN app, but they also talk about the camera (then snapping a quick picture subtly) and then mention the screen that’s visible outdoors (though no mention of Clear Black Display or actual demo of the screen, instead a simulated one (but I guess everyone does this).

What strikes me as funny at the end is the contrast to the very first (and poor ads) about Windows Phone, the one that shows everyone engrossed in their non-windows phones which gets them into trouble or lose sensory perception of things around them. (John goes to the Women’s bathroom, late for the Mexican wave) But that’s what we want to see. Being engrossed in the experience of the phone. A balance should be struck however – especially what with the future being all about that quick glanceable information and ‘heads up’ as Marko Ahtisaari likes to point out (in all of Nokia’s portfolio, especially N9 but making its way to WP too). We see a bit of that here, hence why John could still avoid those snacks being thrown around him and still catch that ball (though that’s also because he’s an athlete, in particular a baseball star) with a nice gesture to pass it onto the little girl (even though it’s just an ad, it’s still nice)

by NokiaUS

Category: Lumia, Nokia, Windows Phone