Nokia USA bringing Nokia 808 PureView on June 18th 2012? 06.18.12

| June 16, 2012 | 161 Replies

The facebook page for Nokia US has been posting the something about 06.18.12.

Monday the 18th June. What do you reckon is going to happen?

Now, there’s supposed to be a ‘major’ MS event on the 18th but let’s ignore that for now.

https://www.facebook.com/NokiaUS

Some think it’s something to do with Nokia Maps. Well sort of.

The main speculation by Nokia fans is that it means the Nokia 808 PureView is coming to US. This is significant given Chris Weber previously said it would only be WP in USA.

Good thing that they decided to go against that as the world deserves to experience PureView.

http://mynokiablog.com/2012/05/09/nokia-protip-bring-nokia-808-pureview-everywhere/

Weber has most recently mentioned in an interview that Nokia is going to be bringing the 808 PureView to the US. Perhaps this is the date.

http://mynokiablog.com/2012/05/09/nokia-808-pureview-coming-to-usa-in-next-couple-of-months-apollo-updates/

808? :)

808?

I like it. Reminds me again of N9seconds challenges.

Cheers JamesSB for the heads up.

 

Category: Nokia, Symbian

About the Author ()

Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at mynokiablog.com and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and  Facebook.com/mynokiablog. Check out the tips, guides and rules for commenting >>click<< Contact us at tips(@)mynokiablog.com or email me directly on jay[at]mynokiablog.com

Comments (161)

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  1. Mariano says:

    Really Nokia gave this clues? (the roland, hawaii..?)

  2. reptile says:

    Gawd I hope so!

  3. Dan says:

    Elop is gonna get fired on June 18 and Tomi Ahonen is replacing him, LOL!

  4. Kevin says:

    Nope it’s true! Trust Me ;-)

  5. lordstar says:

    Wow, nokia us actually showing some love for a symbian device.

    The hints were really hard to figure out though.

    • weirdfisher says:

      Not showing love, but to rely sales from symbian devices

    • DesR85 says:

      True, but at the same time, I wonder if many would buy it since it is offered unlocked at its RRP and not on contract.

      The 808 is already released in Malaysia but I have yet to see people buy it. It is also offered at its RRP and unlocked. The only change I noticed is that only now did they have a white version. Not sure if there are other colours since black was the only colour offered when it was launched last week (this is from my hometown, by the way, not Kuala Lumpur).

      • andy says:

        in singapore.it is offer with contract

        • DesR85 says:

          Well, that’s good on your side, but on my side, neither Digi, Maxis nor Celcom offer it. Only the Lumia 710 and 800 are offered from either of them (with Maxis recently offering the 900 on contract).

          • abcs says:

            DesR85, as you know, in Msia, majority of users buy handphones unlocked. It could be you didnt see people buying cos they dont know it’s launched – no displays, no ads, no posters. Btw, in KL, it was sold out within 2 days. In my hometown, stock only arrived this week.
            East Msia no white? In Kuching Sarawak, someone reported buying a white 808. Not all the stocks have arrived yet I think.

            • DesR85 says:

              “DesR85, as you know, in Msia, majority of users buy handphones unlocked. It could be you didnt see people buying cos they dont know it’s launched – no displays, no ads, no posters…”

              I’m aware of that, but my response is directed at lordstar.

              As for advertisement, yes, I agree that there is pretty much no advertising aside from putting the unit on display in the glass case alongside other Nokia phones.

              “East Msia no white? In Kuching Sarawak, someone reported buying a white 808. Not all the stocks have arrived yet I think.”

              I’m in Miri and I just saw the white version displayed at one Nokia store on Thursday facing down inside a half-opened box.

              It was launched last week but it was a black unit and the attendant at that Nokia store mentioned that it is the only unit available. I probably think that they have more this week, though I’m not too sure.

              The exact same scenario also happened with the Lumia 900 during that same week. Only one unit and it is in black. The way how both devices were released here just left me scratching my head.

      • Janne says:

        The 808 is a niche device. I doubt many operators would pick it up.

        But I’m sure Nokia will make it widely available unlocked once they have the manufacturing up and running in necessary volume. We will see it pop up in more and more places over the coming weeks. Some operators in some countries will also be bold and offer it on contract.

        The N9 was artificially limited for reasons much discussed, but not the 808 or other Symbians. Of course main marketing thrust will be behind Lumia, but I think the 808 is receiving quite a bit of love from Nokia. As it deserves too.

  6. Dave² says:

    I really hope so. I hope they bring the accessories like the tripod holder and red case too!

  7. dss says:

    No way.

  8. James says:

    Yup, def. being treated way better than the N9.
    S^3 fans can’t complain “as much” now IF true.

    • James says:

      See that initial huge list of launch countries too…
      For N9 it was a constant guessing game where it was going next, we had to peddle together lists ourselves, as official list were far from complete/accurate.
      Ofc we understand the role it played now, or at least how Janne puts it, & I kinda agree that was probably the method.

  9. stylinred says:

    oh I only saw the roland thing and i thought they were hinting it as an event being an equalizer

  10. stylinred says:

    Didn’t the Nokia US president also say that 808 may show up in the USA?

    Awesome I was just about to order from Singapore too but now ill wait to see whats announced on Monday

    • dss says:

      He did say that.. but he is ex Microsoft, so I don’t know how much we can read into what he says. Elop also said that MeeGo will be saved for “future disruptions” but.. we all know what happened there. So.. huge difference between what they say, and what actually happens.

      I will be very happy if they launch the 808 here in the US.. but it doesn’t make any sense really. Unless something drastically changed, and now they’ve decided to promote the technology for WP’s sake.. and maybe that is why the events will be on the same date as the MS event.

      long shot tho..

      • incognito says:

        To list the things Elop & Co. said and then weeks to months later retracted – it would take a whole new blog post. Which just shows how clueless he really is – boldly stating something, then retracting it moments later when the reality hits him; not really an example of a visionary.

    • Just Visiting says:

      @stylinred…Yes, Chris Weber did say in a recent interview that the Nokia 808 would be available in the U.S. IF, and that is a huge IF, a carrier were to carry this it would be T-Mobile; but I highly doubt any U.S. carrier will want the 808 on their network, much less subsidize this device.

      Jay is partially correct – Chris Weber actually said that only Lumia would be the focus when dealing with carriers, not Symbian. In other words, sure, folks in the U.S. can obtain a Symbian device if they want one – they’ll just have to get it unlocked on Amazon or some other online retailer.

      The reverse seems to be true for the Lumia 900/710 – you can get them online and contract free, but they are still ‘locked’ to either ATT or T-Mobile (unless you buy an unlock code).

  11. mdev says:

    Hm, Jay, why would you thing that the Nokia buzz is not about the MS announcement?! Nokia is nothing but a MS subsidiary at this point so it makes sense to make some noise about the upcoming MS announcement. Which most probably is that MS will release a tablet under its own brand. It may be built by Nokia, but it is as much “Nokia” as iPhone is “Foxconn”. Nokia is dead, long live Microsoft :(

    • dss says:

      Ya.. sad, but indeed true.

    • Zipa says:

      Why would Nokia build a tablet for MS?

      • Rebbe says:

        It could be Microsoft + Nokia branded and because of the partnership MS could dictate how the tablet should be and so directly compete with the Ipad. They are able to refine the hardware and software like apple does, controlling the whole experience.

        • incognito says:

          Yeah, a company that has never built a tablet in their history (please, 770, N800 and N810 were not tablets despite their categorization within Nokia) will build it for a company that has been trying to penetrate the tablet market since 2002 (Microsoft Tablet PC was it called), even including a fully featured OS on those, and with no success to speak of…

          I can see how this will work… Two turkeys do not make an eagle comes to mind…

          • andy says:

            samsung never made tablets but after seeing ipad,they started makin.why can’t nokia made a tablet and show who boss

            • incognito says:

              Because not even Samsung is successful in that business – Samsung just have some strong supporting branches, most notably their mobile branch, so they can do tablets at loss and write them off as a marketing / brand expansion expense.

              Nokia after the past year and a half cannot afford to work on a project that makes no returns or generates more losses – they already do that with Lumia in hope it will catch on, another project like that and they’ll burn through their cash reserves by the end of the year.

              • andy says:

                nokia with its w8 will surely be a succes in tablet.having a price advantage will also bring nokia into the lead.look at the kindle fire something is making big bucks cuz it had a price advantage.nokia will be no1 if both they have.the tablet can help improve brand name.the tablet world in w8 is not yet crowded so why not try it.it may let nokia earn extra money.if u wan to be succesfull,j must take risk.i think tablet R&D is being killed by elop.

            • incognito says:

              Plus – Samsung was always an excellent follower, traditionally Nokia only excels in the industry they themselves push. That’s because Samsung has a flawless execution but weak innovation, with Nokia it’s exactly the opposite.

              • andy says:

                if they bring inovation into the tablet world,isnt it great?it will show u who boss.

                • snoflake says:

                  How -with what? Microsoft dictate the terms and specs of the platform. Nokia are now just a Fab plant for Microsoft’s innovations. Name the last innovative PC you saw errrrm exactly they’re all just boxes (in with different pretty trims) built around MS specs.

                  Nokia doesn’t exist outside of Microsoft’s plans for it. For a while they haven’t had either the money or means to raise it (share’s tumbling, debt rating downgrades) nor mindshare in the market nor a modern platform of their own and after Thursday nor do they have a future platform to call their own. What was the last revolutionary product to come out of Dell say?

                  • andy says:

                    they actually have their own os but they kill it.meamo,s40,symbian and meego.meego is very mondern and advance but they kill it.symbian is getting better,more advance,more features like nfc and better browser but also get kill.noting get a second chance except for wp.it is theit choice of not having their os.they lincese the os and earn money.

                • jiipee says:

                  try to innovate, when you dont even havetheplatformready.

                  Go and check MS CES tablet event, if you can find a video. Nokia was only a sidekickto true MS tablet OEMs.

              • dss says:

                Nailed it.. exactly my thoughts.

    • Pdexter says:

      … it has already been cofirmned to be 808 by many Nokia insiders in twitter. What else would it be?

  12. mdev says:

    Additionally, 808 will be released in very small numbers regardless of its market success. Elop can not allow any signs that the killed Symbian is outselling its beloved WP once again. The sad “future” of Nokia is either die with WP or die after WP is successful and Nokia is no longer needed by Microsoft.

  13. steelicon says:

    Probably the launch and release will be limited only in Hawaii. LOL! Imagine that!

    • dss says:

      Great scenery for it :)

      • steelicon says:

        Agreed! Hawaii is one of the places to have almost all kinds of weather and climate. Frigid, arid, temperate, sub-tropical, mountainous, shoreline and underwater.

        Ideal place to showcase the 41MP sensor.

        Now only if Nokia were to provide additional nanocoating services to make it impervious to all weather, maybe IP57 certification… ;)

        • dss says:

          Oh ya.. so we can take it out surfing!!! ;) that would be super cool actually

          • steelicon says:

            Can you imagine it now taking full resolution and PureView pictures and videos inside a tube (inside a wall of a surfing wave)? Amazing!!! I hope Nokia won’t waste this potential and even include a diving compartment accessory for the Nokia 808 Pureview.

            • ajck says:

              Not difficult

              a.) Buy the right sized Aquapac camera case
              http://store.aquapac.net/explore-product-range/waterproof-camera-cases.html
              (they do phone cases too but I think they don’t have the optically clear lens area in the case that the camera cases have)

              b.) Get on your surfboard and get inside a tube.

              Job done :)

              • dss says:

                I’ve tried some of those plastic ones.. and they suck man, pics are blurry.. nothing. It needs to be glass.. I will check out that website, thanks!

                • dss says:

                  This looks cool.. but I am not sure the hump would fit in that hole.. this whole thing doesn’t sound right…

            • dss says:

              That would be amazing :) since the quality from the 808 is pretty much on par with a good p&s, you can really push the limits of what can be done with a cell phone in terms of photography/cinematography. A sunset snap from inside a wave would be spectacular!

    • incognito says:

      Well, they can then say that they brought the 808PV to the USofA, even if they keep it only on the islands ;)

      They can even increase the tourism of Hawaii by people having to go there to obtain the said device ;)

  14. SLAYER says:

    isn’t the 900 RM-808 ?

  15. masood.alkhter says:

    NO! The windows X-TAB will have 808 pureview tec in it

  16. Death Merchant says:

    It’s got probably something to do with Lumia 900 (RM-808) and Microsoft, since MS is announcing something on the same day.

    Nothing to do with 808 PureView. It’s a Symbian device for god’s sake. Symbian gets no love from Elop and MS doesn’t want it in the USA. Haven’t anyone of you learned anything already?

    • Zipa says:

      “It’s got probably something to do with Lumia 900 (RM-808)”

      Not in a million years would Nokia waste whatever brand recognition they built up for Lumia by using an obscure product code in their marketing material. Get real.

    • zlutor says:

      Maybe L900 to be launched with more operators?

      On the other hand it does not make any sense to build marketing campaign around internal product numbers (RM-808 vs. RM-807).

      So it is either N808 or PureView (light) for WP8… :-)

  17. darangant says:

    Anyone noticed that there is a street called Lumiaina under the destination point of the first pic? Well it is quite a stretch to guestimate where the number two pin might be, but to be honest it must have a meaning otherwise it would not be there.

    So could it be Pureview for WP (with Verizon)? Lumia 808?

    • viipottaja says:

      That would be amazing and would of course make alot more sense. Perhaps the sporty looking design we saw earlier? Lumia 808, launched in Hawaii, coming to Verizon (as I tipped, Verizon is also running an ad about a revolution coming on 18 June). Differentiation, revolution, a sneak at what WP8 will bring to the US!

      • Meh says:

        That would be awesome. But I it’s just wishfull thinking. ( hope not)

        • viipottaja says:

          I know. Plus wpcentral has pretty much confirmed this has nothing to do with the MS event on the same day. So likely just the 808. Which is nice, but pretty inconsequential…

    • dss says:

      it won’t even be the pureview tech from the 808… it will be all just marketing

    • reptile says:

      I don’t see why they would announce a new phone just for the US. Usually, they announce it globally, then release it in countries one at a time.

  18. myname24 says:

    epic fail . Nokia us have only 65000 like and nokia lebanon have 80000 even that after the lumia hype and extreme marketing

    • steelicon says:

      Alin is that you? Tell me about it. Nokia PH has 125K likes. But no RM-807 in sight.

    • Just Visiting says:

      @myname24…Well, Nokia only recently began their resurgence in the U.S. a few months ago with the Lumia! Thus, it only makes sense that the numbers are small(but growing); and I’d wager that of that 65K ‘likes’, only a pittance, if any, are Sfrom ymbian or Harmattan Meego fans.

      Not a fail – they’re just getting started.

  19. steelicon says:

    Maybe somehow they took the RM-807 then stuffed it with the Windows Phone 8 ROM? Improbable but not impossible.

  20. steelicon says:

    Or… they took the 41MP module and stuck it to the Lumia WP8 chassis. LOL!

    • dss says:

      With no software to support it..? nah.. that would be silly :)

      • steelicon says:

        Hey man no fair I’m desperate. /s

        • dss says:

          I know.. its fkd up. IT amazing to me how a company can have two clear technology winners in the face of the N9 and the 808, and they just don’t want to capitalize on them. Its.. beyond me..

          • incognito says:

            They don’t fit their strategy… N9 was used to warm the public to the form of Lumia 800/900; the 808 PV will be used to advertise some possible imaging abilities for the Lumia range in a distant future… Otherwise either of those wouldn’t see the light of a day.

            Nokia is simply not interested in selling anything that distracts them from their one-and-only strategy. Whether such approach is Nokia’s own desire, or it stems from contractual obligations with Microsoft – doesn’t matter. They just won’t do anything that might question their current strategy. Anything that can be used to strengthen the strategy can and will be used, and shortly dismantled afterwards.

            • Janne says:

              incognito: I agree that Nokia have a very focused strategy and thus they want to advance it. Why wouldn’t they?

              However, I disagree with what that means to Symbian and the 808. The strategy includes a company-transition period with Symbian. It is a lot shorter now than originally planned because Symbian fizzled out, but it is still there.

              This is also why Nokia introduced the whole Nokia Belle range. Not to advance Windows Phone, but to fulfill their role within the company-transition period of the strategy.

              Same with Asha touch. It has a place in the new strategy and thus it will be sold.

              You make it sound like a company shouldn’t focus on their one and only strategy. Of course they should focus on their one and only strategy – it is the only way.

              The debate on whether or not that strategy is a good one, or focused or diverse enough compared on your point of view, is wholly different. Time will tell if Ashas and Lumias gain the traction they need.

              • Death Merchant says:

                “The debate on whether or not that strategy is a good one, or focused or diverse enough compared on your point of view, is wholly different. Time will tell if Ashas and Lumias gain the traction they need.”

                There is no debate left. The WP/Elop strategy has failed, massively. Whether you except it or not really doesn’t matter, because nothing will change the reality, that Nokia is now just a empty corpse.

                The WP people got their strategy and the results are now exactly…no slash that, even worse than us non-WP people expected and warned them of. We said over and over again, that WP is a dead end. Did they listen? No. Instead they lived in their imaginary dream land. Circle jerked and just blamed Symbian or N97 or OPK or whatever ridiculous thing to get their head around the massive cognitive dissonance. I hope they’re happy now, because we sure as hell aren’t.

                Nokia in all its greatness destroyed in little over a year is something you couldn’t see even in the most ridiculous Hollywood blockbuster. Elop will indeed go into history as the worst CEO ever. Maybe Hollywood will someday make a movie about Elop and Nokia’s destruction. I’m sure there are plenty of Nokia people who have plenty to say and juicy details to reveal. I’d watch it, even though it would be painful.

                At least someone should make a documentary as a warning for all of how not to do business.

                Oh how I hope that Elop & his minions will someday pay for their crimes, severely. Probably never happens, but one can dream.

            • Death Merchant says:

              “advertise some possible imaging abilities for the Lumia range in a FAIRY TALE future”

              Corrected.

      • Lord US says:

        That’s what Nokia did with the N9′s front camera when the device was brought to the markets. Using it only as a mirror is practically no software support at all.

        • jiipee says:

          and that has nothing to do with Elop killing Maemo development causing devs to flee and forcing the remaining to prioritize features. It is clearly stated eg in Konttori’s blog

        • James says:

          Your point???
          It’s well-known they had limited resources to work with, they had to prioritise.
          Support came eventually with subsequent updates, give it a rest won’t you.

          • James says:

            Just noticed the other posts you were responding to.
            I don’t condone their tone, but your feeding doesn’t help at all.

  21. GRove says:

    Shit! I’m not ready to buy the 808 Pure View yet! Damn it, i don’t want to miss out! ;(

  22. Janne says:

    You guys are delusional!

    Nokia will never-ever bring the 808 to the U.S.!

    They are treating it like the N9!

    /s

    • Pdexter says:

      Lol, yeah i love some people’s comments here. It’s clear it’s about Noia 808 for US.

      • Janne says:

        Yeah, it is just so hard for them to believe the N9 was the exception, not the rule. 808 will ramp up globally and be widely available.

        • Lord US says:

          How do you know that?

          That would be great news for a couple of reasons.

          If Nokia is actually selling the 808 all around the world that would suggest Elop is going to be fired very soon. That is if they can’t get some traction for the Windows Phone.

          Yeah, if Nokia is going to offer 808 in the states, that’s farewell for Elop.

          • Just Visiting says:

            @Lord U.S. – Last month, Chris Weber stated that the 808 can be had in the U.S. (albeit, most likely unlocked only via online retailers).

            http://www.pcmag.com/article2/0,2817,2404151,00.asp

          • Janne says:

            Lord US:

            “How do you know that?”

            I know it – well, let’s be accurate I expect it – because I understand why and how Nokia works, instead of believing in some far-fetched conspiracy theories. While it is true that not all Nokia devices are released in all markets (missing dual-SIMs in western markets one notable example and there are many more in the long history of Nokia where local country organisations choose to skip certain models, and they can often choose as they please), the N9 was a special case and not something that can be used to extrapolate how other handsets are treated.

            N9 was necessary because Lumia was not going to ramp-up globally fast enough (notably missing support for some key markets and technologies until later in 2012, like Arabic and NFC) and Nokia needed a fresh flagship for those markets, also it probably was a contractual obligation towards Intel but that has been unconfirmed. Why it did not launch in Lumia-first markets or the U.S., is because they wanted to save the look for Lumia – and also because Lumia is their focus. They didn’t need or feel they could benefit fron the N9 stop-gap in those markets. Many of those were also hard markets for Nokia where it was felt N9 might not be suitable for. (You can disagree with their assessment of course, but that is beside the point.) In those markets that did get the N9, it did also receive a significant amounts of marketing support. In Finland for example the N9 was advertised a lot in late 2011.

            Now, the N9 was a special case amidst Nokia’s company-transition from Symbian to Windows Phone. It was a one-off in many, many ways, including the way it was chosen to be treated. One can not and should not extrapolate anything from the N9, let alone any desire of Elop to sabotage and kill Nokia’s other products. Certainly Windows Phone is the focus and the future hope of the current strategy, and gets the marketing might and sales focus of the company, but that does not mean any other current product is artificially limited to certain markets. It simply is not the case. Thus any expectation of 808 “sabotage” by Elop is just the ramblings of some delusional haters. 808 will sell widely – as does the rest of the Nokia Belle range (heck, Nokia USA still lists Nokia 700 for example). Symbian is not their focus, but they understand it continues to be part of their bread and butter. Also, they get it that the PureView brand is something they want to build now for the future benefit of Lumia as well.

            “Yeah, if Nokia is going to offer 808 in the states, that’s farewell for Elop.”

            Why on Earth would it mean that? I mean, farewell for Elop might be in the cards due to the financial performance and failure to maintain the planned-for results during the company-transition, but again don’t confuse the N9 history as some kind of proof that Elop is against selling the current products. Right or wrong the N9 was a one-off, a special case. Nokia Belles still have a place on Nokia’s product range and the 808 is the flagship of that range. It is also the camera-phone flagship of the world.

            The mistake people make is that they think too black and white here. Elop was attempting to ship 150 million Symbians during the transition. Only the N9 was the limited-release exception. Now, he certainly failed to ship those 150 million Symbians and Nokia has acknowledged that in Q1 results, but that is not because he or Nokia didn’t want to – or didn’t attempt to. Of course he wanted to, that failure is now endangering his whole strategy, because it is putting Nokia in dire-straits in the meanwhile. Why would he have wanted that? 808 will not sell in huge numbers due to its niche nature, but it will go towards fulfilling some of Symbian’s role in the company-transition – and that is why it is important and that is why it will sell globally. Also, it will prepare the world for the PureView brand and future products based on it. In short, it matters to Nokia.

            Stop thinking Elop is some kind of Microsoft trojan madman on a singular mission and a lot more will start making sense. He is not infallible, indeed he has failed majorly in many things and certainly his time is numbered (unless Lumia gains traction), but the extremist views of him simply distort the reality way too much. Now, people like incognito may be right that Elop thinks too much of Windows Phone and thus has fucked everything up due to incompetence during the company-transition, but other than limiting the N9 for reasons much discussed – and cancelling some future products when it became apparent that the long-tail of non-Windows Phone smartphones at Nokia was fading much faster than anticipated – he would certainly want to sell Symbian devices during the company-transition. As he would want to sell a lot of Asha touches too. And that is why they will sell widely.

            And I think my view of it will become apparent over the coming weeks as the 808 rolls out.

            • incognito says:

              Now, he certainly failed to ship those 150 million Symbians and Nokia has acknowledged that in Q1 results, but that is not because he or Nokia didn’t want to – or didn’t attempt to. Of course he wanted to, that failure is now endangering his whole strategy, because it is putting Nokia in dire-straits in the meanwhile.

              If he wanted to, he wouldn’t have coined that burning platforms memo nor would perform `stop looking at Symbian, look at this wonderful Windows Phone` stunt of Feb’11. He basically told – look, Symbian and our current products based on it are crap, so much crap that we have to exchange it with an OS that barely has any traction in the market, but be nice chaps and buy 150 million of those devices before we completely move to the glorious Windows Phone`.

              You don’t do that if you want to sell 150 million of anything. He is either incredibly stupid and highly incompetent, or he did it on purpose – both of which should have granted him an one way ticket back to Canada as soon as March’11. Either of those doesn’t say – I want to sell Symbians.

              N9 is a special case, that one was brutally and openly murdered, with Symbian he had no option but to tread more carefully, however the end result is pretty much the same. And it says a lot about either his competence, or his intentions, depends on the camp you want to be in…

              • Janne says:

                incognito: We just have to disagree there on his motives. I think he wanted too much at once – to change the organization within while still peddling the existing wares – and that was too much to happen in reality. Never attribute to malice what can be explained by incompetence.

                I think it was a huge gamble and it didn’t work out, that much was obvious after the Q1/2012 results. No way will Nokia ship those 150 million Symbians now. But I still assert they, including Elop, did want to ship them. Hence 808 will roll out globally. Feb11 was a mistake, hopefully not a fatal one though.

                How much of the fall can be attributed to cheap-Android and how much to Feb11 of course is an eternal point of contention. Some say it is all Feb11, some say it is mostly the uncompetitive Symbian. Both probably have a degree of a point. My feelings on that are a little mixed.

                • nn says:

                  Yes, it was gamble, and he should be fired for just that fact itself even if he won. No sane person would take company in acceptable health and make mad bet with it. Especially when losing is fatal, the benefits from winning are highly questionable and the relation between outcomes and their probabilities is in reverse to what one should expect in “fair” gamble.

                  • Janne says:

                    nn: Maybe. But firing him now, IF the Lumia strategy is on a healthy trajectory up (we don’t know if it is, time will tell – I hope it is) would only add to the problems.

                    • nn says:

                      He should be fired on the spot the first time he came up with this stupid gambling idea, of course. Firing him now is pretty much pointless, because now there is hardly anything that can be done differently and anyway, Nokia is no longer in the control of own fate.

                    • Death Merchant says:

                      Maybe?! Jesus. And you claim you’re not an apologist, but some sort of impartial observer.

                      Lumia strategy is a big fat fail. It’s certain already. That’s not debatable. Didn’t you hear the news on Thursday or are you just blocking them from your mind in order to keep your fantasy alive? 10000 will be laid off. Q2 and Q3 will both be horrible. Even worse than previously feared. Meltemi killed.

                      The only thing that time will tell is whether Nokia is bought or goes bankrupt.

                • yasu says:

                  “How much of the fall can be attributed to cheap-Android and how much to Feb11 of course is an eternal point of contention. Some say it is all Feb11, some say it is mostly the uncompetitive Symbian. Both probably have a degree of a point. My feelings on that are a little mixed.”

                  What is there to contend? Apparently, on February the 11th, the shareholders peered into the future ans saw that in Q2 2011 Symbian would become less competitive because cheaper Android would appear, given the way they stampeded out that day.

                  Of course, RIM devices resisted better than Symbian devices (for some reason, they didn’t collapse 30% YoY like Symbian devices did, but manage to grow 10% YoY in that environment).

                  • Janne says:

                    yasu: In what alternate reality is RIM growing? Yet, they did not have a Feb11. Indeed it will be interesting to see how RIM can manage. They are now in a free-fall without a Feb11, even though trying to up-talk their aged product to the brink of believaility.

                    I do think Feb11 contributed to Symbian’s decline. Common sense would dictate it did, even Elop agreed at the AGM that “it probably did”. The point of contention is *how much* did it contribute, and how much the uncompetitiveness of Symbian.

                    Nokia management says they needed to do it, to wake up the organization and to get all guns blazing on Windows Phone product development as fast as possible. Many people say it was not necessary and that it unnecessarily contributed to Symbians decline.

                    I say Nokia didn’t have to go burning platform. It didn’t have to downtalk Symbian. It could have praised Symbian, offered a peek at its glorious future while still doing what they did. Personally I feel that was the biggest and easiest-to-fix mistake.

                    Elop didn’t have to “wake the organization” up so vividly and so publicly. He could have done it simply by mandating projects in a way that would have ensured Symbian would be in-effect EOLled and WP upped.

                    • yasu says:

                      “yasu: In what alternate reality is RIM growing?”
                      Did you miss the Q2 2011 in my post?

                    • Janne says:

                      yasu: Fair enough, but Q2/2011 is pretty irrelevant in the larger picture, though. It has been argued that Symbian channel-stuffing was the reason there.

                      I do think Symbian well at least somewhat due to Feb11, but who knows how much. More importantly, I think Feb11 was a mistake in any case. It created uncertainty and wait that was unnecessary.

                      RIM, even without a Feb11, is now experiencing the same fall that Nokia experienced. So Nokia did see a threat and did radically act to counter it, while RIM takes a different approach.

                      As I have said for the longest time, it will be interesting to compare the results. Will RIM have managed to transition more peacefully and succeed, or will they simply slide into oblivion more slowly. Or will Nokia unnecessarily have butchered themselves – or win big by changing the hard way. Or something else.

                      The comparisons will teach us a lesson or two, I’m sure of that. I for one don’t claim to know how it will go down – but I’ll be watching.

                    • noki says:

                      news flash RIM is now biguer than nokia in the smartphone market, that with an OS that is far worse than what symbian was…
                      Rim might survive and live of their BB10, but
                      nokia is DEAD now, a company that was wen elop entered 4-5 times biguer than RIM

                    • Janne says:

                      noki: No doubt Nokia took a big, big hit for their radical strategy change. The big question is: Did they take a big short-term hit for long-term gain? Or just a big hit for no gain.

                      We shall see how RIM and Nokia duke it out in the statistic over the coming quarters. It will be an interesting comparison for sure. I don’t claim to know how it will turn out.

            • nn says:

              Sorry, but saying that in US they wanted save the look for Lumia doesn’t make sense. In other markets the introduction of N9 and then first Lumias was few months apart, with marketing campaigns for both and selling N9 and Lumia 800 side by side, all without any problems. And the reason is that although the case is very much same, the UI is totally different and of course the UI is primary thing that consumer sees. I would say that for average consumer, even N9 and Lumia 800 (and in US they are selling Lumia 900) are more different than two Android phones with sufficiently similar case.

              That he wanted to sell 150 million more Symbian units is no proof of his love for this OS. He publicly killed Symbian and then sold it off to Accenture to seal its fate, he intentionally made it impossible for Nokia to ever return to it. Where he probably miscalculated is when he thought he could do this “no plan B” support for WP and at the same time fool the sales channel and customers into buying Symbian phones just by flipping the switch for as long as he needed to support his WP efforts.

              If they are really going to launch 808 in USA, of all places, and moreover with official launch party/press conference, it tells me that Nokia is literally collapsing and Elop is scrapping for every cent to make it to Q4. And god forbid they launch 808 with operator subsidy.

              • Janne says:

                nn: The reason wasn’t really that in the U.S., but I do think it was the reason in the UK for example (and the rest of the original Lumia launch countries). Launching both at almost the same time would have arguable caused confusion and lack of focus. Lumia of course is their focus.

                The U.S. is a different ballgame. You need the operators there and no way was Nokia going to get a U.S. operator to launch the N9 and then Lumia few months later.

                (The real problem is that the N9 software was late. Had it been available for release spring 2011, maybe they could have done it globally and then Lumia in the fall. This is also one reason why N950 didn’t come out in late 2011. We now hear Meltemi was late too, so the usual story for Nokia-made software. Too late for the party.)

            • Lord US says:

              Yeah, Elop is not working for Microsoft. He is just working for Nokia and making some bad decisions. That’s only some bad decisions.

              It’s strange if they are bringing it to a wider selection of markets. That’s because everyone understood the 808 was targeted only for selected markets.

              The competition is going to make duplicate the PureView effect if it gets any real traction. They can use a smaller sensor or they can use a sensor with a comparable size if they want to. Someone may even top Nokia by using a 1/1.2″ sensor with smaller pixels and more resolution. With a duplicated PureView effect.

              It’s actually interesting to see if the competition sees PureView as a viable technology.

              Nokia was not the first camera manufacturer to use supersampled pixels. They just improved the technology and gave it a new flashy name. That’s good marketing.

              • Janne says:

                Lord US:

                “It’s strange if they are bringing it to a wider selection of markets. That’s because everyone understood the 808 was targeted only for selected markets.”

                Well, “everyone” understood wrong – and I’ve been trying to tell that to you guys. :) People just assumed the worst because they hate Elop and stuff.

                Indeed, originally it launched “globally” with the exception of U.S. Later Nokia USA boss Chris Weber retracted and said even U.S. would get it. Australian Nokia, though, seems to have declined the device so far.

                Don’t compare the 808 with N9. The N9 was a special case. 808 is a normal Nokia release that will reach most corners of the world.

        • jiipee says:

          Originally thre werent ptobably going to introduce it in yhe US.

          Now they are maximizing cash in-flow just like any crisis company would when bleeding cash.

          Elop and co are a joke ;) didnt yhe US president say that 808 is PV beta.

          • Janne says:

            Selling Symbian in the U.S. is certainly not an easy proposition, but other than that the 808 was always going to be a global release – and now they have probably received enough incentive, feedback or financial, to make it go there as well. There might be some markets that choose to not go with it, but stop thinking in terms of the N9. It was the exception. Other Nokia products are (mostly) global releases. Including the 808.

            You’ll see.

  23. HappyN9User says:

    Lumia 808 PureView running WP8 would be nice. Unlikely but nice.

  24. Hypnopottamus says:

    Come on people! It’s obvious what’s going on here. Nokia HQ is moving to Hawaii and they are getting out of the mobile business in favor of getting into the soundboard/equalizer business. Duh!

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