Forbes: “Finland’s Jolla Will Be The Ferrari Of The Smartphone World”
AAS’ Ewan Spence, and also of Forbes writes
”Finland’s Jolla Will Be The Ferrari Of The Smartphone World”
Precisely in what context will it be Ferarri? A highly desirable aspirational brand? Maybe.
Ewan writes that the smartphone market is focused on volume. Ferrari ‘only’ sell about 10,000 cars (though very expensive) and is still a success.
As Ferrari show, it’s not always about volume, it’s about having something desirable and relatively unique. If your product brings in more money than it costs, and you can develop the next models with that surplus, then you have a sustainable business.
Ewan believes that Jolla could be the leading ’boutique’ smartphone manufacturers in 2013. Instead of going for volume, Jolla can target high end that demands a high price. (Imagine the no longer Nokia-owned Vertu decides to partner with Jolla :p. I think that might put it out of too many people’s pockets).
Cheers outdated os for the tip!
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This is something recently published,(about the device) from Jussi Hurmola (CEO). Interview by Finnish Kauppalehti, that I haven’t seen in MNB yet:
“It is going to look elegant. It is for people who want to stand out of the crowd. But nobody is going to be marginalized, we want to make a phone that is easy to approach: Humane but powerful”
“This is certainly not going to be a complex phone only for the geeks. It allows you to do things, but it is also user-friendly and fun.”
“The user interface is going to be the main differentiating factor. If you think about Android, for example, and go see them in a store, you’ll notice that there are 20 different manufacturers but they all look the same. Great UI, but those have been on the markets 5-7 years already.”
“The great thing about Meego is the true multitasking. It means that all the possible information is available all the time. Therefore you don’t have to waste time in transferring the information from one place to another.”
Something else also:
Jollas purpose is to grow to a corporation with 100 employees until the end of this year. He says, that a small company can compete with the big ones, like Apple and Samsung, because they don’t have to create everything from the scratch.
“Meego is already here. We have the technology, operating environment, and the support.”
He also mentions, that they are still actively figuring out, if it would be possible to manufacture Jolla phones in Finland (maybe in Salo?, my speculation). He says it is very hard, because almost every producer is in Asia nowadays.
http://www.kauppalehti.fi/5/i/yritykset/yritysuutiset/uutinen.jsp?oid=201207219057&ref=