Nokia 808 PureView viral ad could cost Nokia a R$6.5 Million fine?

So, Nokia in Brazil took the time to advertise the Nokia 808 PureView. Yay! 808 needs (more) quality, effective advertising.

But this effort could be all for nothing, and even be detrimental as Nokia could be facing a R$6.5 Million fine (equivalent to just about 3.2M USD). This is because Nokia had apparently created a viral video campaign without letting viewers know this was an advert.

Not sure what the premise of the actual ad was. I don’t particularly understand what’s going on in the video below. I hear ‘Finland’ mentioned at 00:11

Update:  Rodrigo informs that it is not ‘Finland’ but ‘Fernanda’

Marcos also gives an explanation to the video:

Here’s the dramatic conclusion to this story. Even if you don’t know portuguese, you can understand. Daniel keeps searching for the love of his life, Fernanda, and then some guy sends him a video where you can see that the zoom in the 808 pureview is so powerful it actually shows Fernanda phone number in the back. Awesome action, massive repercussion in Brasil! http://www.youtube.com/watch?v=aA31u-nCMq0

http://www.youtube.com/watch?v=OgCwDe-ZC3g

Source: economia

Cheers Álvaro Rutz ‏for the tip!

Category: Nokia, Symbian