According to BGR’s sources, Asha phones have apparently been successful in Asia in the recent weeks.
- Delhi – sold out in several stores after debut (now we know ‘sold out’ is no clear indication of sales numbers)
- Newspapers in Philippines and Singapore refer to these phones as smartphones. (Media might call them dumbphones but they’re technically in the ‘smartphone like’ category)
- Dressing these up as smartphones is apparently a critically important manoeuvre.
Nokia’s forte had always been meeting those lower price points better at the experience users wanted. However, we were thoroughly crushed when Android decided to step on Symbian’s foot late 2009/early 2010 with offerings that were at the same price but offered this new fangled ‘swifter’ smartphone experience on touch. It might be a little bit more difficult for Android to push so low but eventually it will as Schmidt had mentioned they would also be targeting the next billion internet users.
Ideally, I’d like our Nokia phones not just to be desirable because they’re cheaper.
Cheers Viipottaja for the tip!
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Sites That Link to this Post
- Nokia Asha 305: Early Success on Its Debut | Nokia ReVolution | August 14, 2012
- Mobilissimo.ro | August 14, 2012