Nokia seals mapping deal with Oracle?

| October 1, 2012 | 22 Replies


WSJ (and thus Reuters/Yahoo news) reports that Nokia has sealed a mapping deal with Oracle.

It’s not yet official, but WSJ says it was confirmed by a Nokia spokeswoman on Sunday.

WSJ notes that since oracle sells to enterprises, Nokia could introduce their mapping solutions to a new channel of users. Nokia execs are said to see this, “important step in expanding the appeal and capability of its maps.”.

Location is growing in importance, as evident by Apple’s entry into the mapping game. Fortunately for Nokia, Apple has stumbled with a poor offering that fails to meet Apple’s claims of being the ‘best’ maps (sure, best for getting you to drive off a bridge). Nokia is continuing to gain and maintain partners for its mapping solutions as well as expand their location services offering.

WSJ adds that one of Stephen Elop’s key objectives has been to better utilise the NAVTEQ business, and we’re seeing that more and more as we hear about new location services, new location apps, and new mapping deals with big names for Nokia’s mapping data. Location & Commerce, is the division that brings together NAVTEQ and Nokia’s services business, is seen as a critical element in Nokia’s future plans.

In a recent interview, Stephen Elop said:

“We have strong mapping, we have strong navigation capabilities, but those examples are just the tip of the iceberg on what we believe—and you certainly see it from our competitors as well, what they believe—the future holds as it relates to location-based services,”

Nokia is huge in the mapping business, but silently in the background. I hope to see Nokia location/Nokia maps become more of a household name in the future.

Source: WSJ

Via: @Joaoluisc


Category: Nokia

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