Weekend Watch: Surface Commercial – Pretty Awesome.
The Surface Tablet, complete with Nokia style iconic cyan/magenta[red]/black colours won the tech blogosphere around with some high attention to detail you’d expect from the Jobsian Fruit company.
One highly precise but possibly easily overlooked aspect is the sound that the stand makes as the hinge clicks into place (makes me remember the video where Nokia designers talk about the sound the N97 hinge made). That satisfying hinge sound takes quite a prominent role in the video below. (As well as the sound when the magnet clips from the super slim keyboard latches on).
I don’t know about you but I really like what they’ve done with it. Modern, interesting, memorable and leaves me with an impression that this is a device to watch out for. Nokia marketing peeps, take note please.
I love the focus on the hinge, on the keyboard part, and on the metro UI. Unique things for this particular product subset.
I love the colours, the music, the host of dancers (all very good looking peeps, the fit ladies, the well groomed men, the family, the guy who looks like JGL – makes it easier to like the product somewhat)
Watch “Movement,” the premiere commercial for MICROSOFT SURFACE from Director Jon M. Chu (DS2DIO, G.I. Joe: Retaliation, The LXD, Step Up 3D).
“From touch to type, office to living room, from your screen to the big screen, you can see more, share more, and do more with Surface.”
Discover more about Surface: http://bit.ly/RtKZ2W
Follow @Surface on Twitter: http://bit.ly/V2cMbWChoreography by Christopher Scott and Jamal Sims.
Music by The Bangerz.“Movement” stars Daniel “Cloud” Campos and features some of the world’s top dancers. You can find them in videos throughout DS2DIO — YouTube’s Dance Lifestyle Channel. To learn more, click here: http://bit.ly/JebFQl
Featuring:
Anderson, Corey
Andrews, Kendra
Azizian, Paulette
Boedekker, Stacy
Bonnevay, Marie
Brewton, Bianca
Brown, Jesse
Burns, Leon
Chapman, Lorenzo
Chynoweth, Jade
Clemmons, Vincent
Davis, Kylie
Exum, Kelli
Germar, Marko
Grahms, Daniel
Graves, Corey
Gutierrez, Jay
Guzman, Gabe De
Hoffman, Sky
Holt, Bailey
Hott, Julian
Inniss, Marc
Johnson, Josh
Kadish, Jake
Keller, Jessica
Kitama, Mayuko
Koumaev, Ivan
Lamkin, Brandy
Livingston, Emilie
Loftis, Will
Maas, Taylor
Markarian, Rachel
Medina, Marie
Monaco, Tony
Monnie, KC
Mour, Linda
Nairobi, Saidah
Nino, Ashlee
Prudich, Bill
Radomski, Kayla
Rodriguez, Ricardo
Rosado, Luis
Russell,Brittany Perry
Sandvig, Melissa
Scott, Christopher
Shaw, Brandon
Sherbman, David
Shibata, Tracy
Sims, Jamal
Smith, Chadd (Madd Chadd)
Spencer, Terrence
Stecklein, Tyne
Steffens, Timar
Stewart, Britt
Stewart, Nicholas
Tanaka, Bryan
Tanner, Jean
Thompson, Larsen
Todey, Kersten
Velez, Ivan (Flipz)
Washington, Tyrell
Williams, Brooklyn
Wilson, Dana
Wong, Alex
Cheers Dan for the tip!
BTW, I also liked MS’ own promo.
Not sure I’m interested in getting the Surface myself – especially at that resolution. I don’t know what MS was talking about when they’re saying their screen is easier to read. I’ll have to see it in person first.
Category: Nokia
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Yeah, its a good ad. Abit too Glee for my likes, but the scene where the guy emerges from behind the Surfaces is pretty awesome.
Now start putting out ads with surface/pc/phone/Xbox interactions to boost WP. That might require a MS Surface phone though…
In any case the whole W8 should help WP quite a bit.
Surface pro for me <3
that girl at 0.07 seconds. my golly gosh…
“I don’t know what MS was talking about when they’re saying their screen is easier to read.”
@Jay
Anandtech did a good explanation of why they claim that…
Can’t recall the detail OTTOMH, but IIRC it sounds very similar to what Nokia’s done with CBD, & the very small gap between display/glass etc.
http://www.anandtech.com/show/6377/inside-microsofts-surface-rt-tablet
Still, the proof will be in the pudding, & I agree….
It’s a shame they didn’t opt to be more aggressive with the pixel density.
Oh & this story just before, but no doubt most have already read about it:
http://www.anandtech.com/show/6375/microsoft-surface-rt-starting-at-499-preorder-today
I don’t want a Lumia 920 anymore! I want this! I guess I could still live with my 808 PureView Belle FP2 as long as I have a Surface tablet. I want this so bad. Yep, I’ve made up my mind. I’m gonna save for a Surface, not a 920. I’ll just wait for the next Nokia PureView Phase 3. Perfect.
Or a lumia tablet perhaps?
Yeah, I’m sure Nokia could make a better slate but I don’t think we’re gonna see one in 6 months..
Nailed it totally….
Awesome Video….
Defines the Surface what it is…
Love it….
Good Going MS ! ! !
Nokia should hire the art director.
So Yummy. Panty-creamer.
JGL, not JLG, right?
Ha yes you’re right. Cheers. Robin from the new batman movie.
And I guess that is why Nokia hasn’t really made any tablets bec. of the SURFACE.
the 32gb surface tablets are already sold out
but Windows 8 RT is not for me i’ll be picking up either a Sony, Acer, or Lenovo Windows Pro tablet (surface looks the best though, imo)
Surface Pro
yeah but it wont be available until sometime “early” next year; can’t wait that long
Looked fine n’ dandy… until the screen lit up. *sigh*
I still don’t get the tablet market – for a couple of hundred grams more and couple of millimeters in the size you can get something that would chew through all those tablets and actually let you run whatever you want. Granted, for a shorter period of time without a charger, but still.
I’m not denying the success Apple has achieved with the iPad, heck even I got a 2nd gen one (luckily, like all my unwanted tech, I got it for free from my company), but I just can’t understand who is the target audience for such devices, apart from couch potatoes. I barely even use the iPad, usually just for testing some libraries I’m designing, for the love of your favorite deity I can’t find an appropriate use for it – usually it serves as a pad on which my N900s and N9 sit while charging to save on the desk real-estate
For work, development and ‘hacking’ through code my desktop does a wonderful job, and when on the move the N900 is more than a fitting substitute – only when I know I’ll have to do a lot of typing on the move I drag my MBP with me. Same goes for enter/infotainment purposes. I don’t lack really anything that could be filled by a tablet. When I’m not on the move I have far better options to use, and when I’m on the move I don’t want to drag a cutting board with me – if I had to, I’d rather take some ultra-portable laptop.
The business traveler market, I suppose? There’s a big difference between carrying the typical ultrabook’s 1.5kg and something half that. Tablets can easily last for nine or ten hours on a single charge while laptops need much heavier cells to do the same.
I end up using my smartphone as the main communications device for SMS, calls and emails, while I do web surfing and work on documents on the tablet. It’s a lot easier to use a tablet than a laptop in the confined spaces of economy class flights. The keyboard and pen input of these Surface tablets will make them proper productivity tools instead of just couch potato slates
Here’s my prediction: laptops will become the new desktop while tablets, from 13″ down to 5″, will take care of everything else and smartphones will merge into this category.
Sorry but you cant do serious document editing on a tablet, occasional mail sorting, sure, serious work no, I travel a lot, and I do take one if my tablets with me, more convenient for entertainment on those crummy little seats in economy, but I still have to take my real work laptop with me, (I’m so buying the Samsung s9 15 inch ultrabook).
At home I rarely use them apart from occasionally cheeking some tv before failing asleep.
They do look nice at the coffee table.
+++++1 and i do develop for tablets and have 3 of them… I mostly use them as movie dispensers on flights… and occasional tv watching, that’s it.
+ W8 is relly going the wrong way around this… pc and tablet concepts should not be merged, way to different, mouse interaction requires low sized hit areas, tablet require very big ones, tablet is way way closer to phone than to desktop… I still think W8 is a disaster on the making.
Got to have it, must, will, have IT.
Well so now here Microsoft products are promoted. Microsoft has put enormously huge money in promoting Windows, but if MS products sale is aim this makes sense. I think Nokia could deliver a MeeGo tablet but will not be able to beat competition in with Windows tablets IMHO. I can buy it on nearest corner with full service which Nokia will never be able to deliver. And prices are entirely different universes. And also when MS design is much better and very Nokia-like I see no reason to buy this from third party when I can buy directly from Microsoft IMHO.
windows platform 8 is looking awesome and with tdde marketing activities to begin this fall in billions of dollars, i hope lumia and surface deviced should sell in significant volumes.
And we have to be patient with volumes, as Nokia is starting from scratch, the era pf symbian now practically and truely coming to an end and then a new slow beginning that have started with lumia series.
However i was really thinking about something over last few weeks, nokia maps are now part of oracle enterprise platform, our biggest rival. I was really wondering why did Nokia not provide the maps as app and published on rival app stores iOS, RIM or Android.
NOKIA CORPORATION’s every single argument for not going android seems vague, Nokka could have ofcourse provided the map apps on android who would have stopped that, ofcourse unlike microsoft tnry won’t have made it a part of the platform but still Nokia could have differentiated mapping services.
You can argue about the platform support fees, but might be with google android nokia never needed those donations.
Nokia screwed itself not going multi OS, platforms are no longer required to be owned in battle of ecosystems and Elop’s biggest win is making that point happen at Nokia but the biggest failure is he tied Nokia again to one platform that’s why samsung will win, lg will win but Nokia have to pray for sometime.
Any ways the lumia devices look great and they sud also come witj a wp8 6xx model and that wud help them achieve higher volumes this fall.
I don’t know what will happen to Nokia and no ome knows that, so only time will tell but Nokia has given a good fight with some mistakes too that it could have avoided.
“enterprise platform, our biggest rival.”
Since when is Oracle anyone’s biggest rival (unless you’re a database vendor), and who is “we” ? You know they PAY for the maps right?
“why did Nokia not provide the maps as app and published on rival app stores iOS, RIM or Android.”
Why? For sale? Because people would use the maps already included. For free? Nokia does not have the same give-crap-away-for-free and erode-all-the-value user-tracking business model as Google.
“provided the map apps on android who would have stopped that”
Who? Freaking Google is who. “Android” to everyone means the OHA version, which is the one where everyone is done only to Google’s best interest, in exchange for no protection or support from Google. The “free” Android means you go completely without google play, the store, etc, and you have to have your own ecosystem like the Kindle Fire. In that case, scrap the piece of shit Android and use Meego.
It’s been 2 years, do we still need to repeat the same arguments?
well sorry we here is not Nokia or its affiliates, i meant SAP. Well SAP is bullish on iOS.
Any ways the point i tried to make was that even using pure android just like samsung or htc , nokia could have differentiated with its own mapping apps and even UI.. No where in the license to use android its written if younuse android you can not have another competing map based offering but yeah google unlike MS will not make nokia maps native mapping platform why would they.
What amazon did is way too different than what i said, my main point is to stress that Nokia’s argument to avoid android is not acceptable.
Nokia when it gave up on own platform capabilities should have gonenbig on both android to sustain and wp to win over and create new ecosystem.
“No where in the license to use android its written if younuse android you can not have another competing map based offering ”
That is EXACTLY what the OHA license says !!!!!!!!!!!!!
No it doesn’t. Nobody is preventing Nokia to create Maps and Drive applications for Android. What they cannot do while keeping Google services (Play, Mail, Docs, Maps…) on board is to replace some of those functions with their own solutions – they must include the whole Google bundle or none of it.
That still doesn’t prevent them to ship with their own parallel services to those provided in the Google bundle. Given that the maps integration so far on all Nokia-supported platforms was limited to contacts and calendar integration, while the rest was just a separate app usage, I don’t see how would Nokia suffer in the Android universe – their location services are by far mostly used as separate apps which they could’ve provided for practically any platform out there, and that includes even the Apple systems with their draconian restrictions.
Yes it does. The OHA requires you go completely the Google way, and it is required to be able to use the name “Android”.
What you’re suggesting is what I specifically addressed with “The “free” Android means you go completely without google play, the store, etc, and you have to have your own ecosystem like the Kindle Fire”
The KF is not sold on the Android name, and a Nokia device which uses the Android distribution without the OHA agreement is not even ALLOWED to call itself Android. Customer comes in, and asks “does it run Android”, and the answer is “technically yes it’s based on the Android distribution that’s not allowed to be sold as Android, but in practice no it’s not what people know as an Android device. You don’t get the gmail app, etc”.
I don’t know if you’re just a raging Android fanboy or if this concept is so freaking difficult to understand.
“They could’ve done exactly the same with Android as well.”
JEZUS CHRIST WHAT IS SO FSCKING DIFFICULT ABOUT THIS. Microsoft does not explicitly forbid OEMs from adding their own maps solution. GOOGLE DOES.
The “free” Android is completely useless!! It can’t even be called Android!!
Do you think such a device would survive a review anywhere? An Android device that doesn’t have gmail or google play ???
http://www.theverge.com/2011/05/12/google-android-skyhook-lawsuit-motorola-samsung/
Interesting quote (but the whole is interesting for those thinking Android is a free hippy free the world OS):
“What’s more, the June 2010 amendment also requires that Samsung use Google’s location services by default, and stipulates that alternate location services may only be used in countries where Google agrees it’s not doing a good enough job. So don’t expect to see any more devices that have Skyhook at the system level.”
No it doesn’t, please don’t spread ignorance. Unlike you, I have actually read all those requirements (including ‘unofficial’ ones) – and btw. OHA ones are the simplest and quite straight-forward, much more restrictions are imposed by Google themselves with regard of the use of their services. Unlike you, I have worked (and still am working) for a company who is subcontracted on creating an In-Vehicle infotainment system which uses 3rd party (or rather multi-party, including Navteq’s offers to strike the irony) location services and nowhere is the clash with Google or OHA requirements to be called Android and/or to access Google Play & the rest.
Skyhook controversy is a completely different subject and I have clearly stated in my previous post “What they cannot … is to replace some of those functions…” which is exactly what Skyhook did. And even that is not explicitly stated in any of the official requirements – that’s why Verizon is able to get away with using Bing instead of Google Search on quite a number of Android headsets. The case against Skyhook was not for the replacement of Google’s services with their own as that is, again, not explicitly forbidden, but because Google claimed that it impacts stability and integrity of those devices, which is the actual OHA requirement for the Android label. Of course it’s a bogus claim and of course Google did it on purpose to force their location services which they consider very high in their strategic goals, but had Skyhook just used their services as separate apps Google wouldn’t have any case against them, in fact if Google attempted anything to prevent that they’d get a counter-suit for anti-competitive behavior.
Nokia essentially did the same thing on the WP 7.x – they didn’t replace any of existing Microsoft services (not that they could even if they wanted to, unlike with Android), they just created a few separate apps that were using their own services. They could’ve done the same with Android and Google wouldn’t be able to lift a finger to stop that.
Also, if you find any of my posts where I claimed that Android (as the public perceives it) is “free”, I’d buy a round of beer for everyone here. Android is open as much as you could chose any color for the legendary Ford Model T – as long as that color is black.
P.S. I’m probably the person who hates Android the most out of all people here on MNB (and consequently most of my hate for Elop steams from the fact that I’ll be probably forced to use Android in the future), or as I’ve said a long time ago – I hate WP for what it represents as much as I hate Android for what it is. Assuming that I am a rabid Android fanboy is quite rich.
P.S. In the WP 7.x universe Nokia did exactly that – provided their services as separate apps while Microsoft got to keep their Bing Maps as the default, integrated solution. They could’ve done exactly the same with Android as well.
And in WP8 Nokia’s maps are the default.
We don’t know exactly what Nokia could and could not have done with Android, all we know is that despite the “Android is freeee BS” Google has very tight control and controls the “Android certification” card, and that Nokia decided it did not like the terms versus WP.
If they were not going to be using a certified Android, there’s no point in using it at all, just use Meego then, which has a far better architecture.
another point Dave, maps are going to be very big deal..and recent iphone scandal is quitr an indication of that. Now google maps are free and nokia’s point before Elop came was to give away free maps as a USP, but now they are licensing and selling it crazy right. That’w great but when Nokia has ambitions to be where company the where platform sud be every where..and there’s no harm in selling the drive and other apps on other platforms. It makes good business sense.. There are certain assets that u can not share say the pureview camera those are unique nokia USP but stuffs like maps make more sense when sold as a service to anyone and everyone.
Just imagine selling Nokia Drive with offline caching on iphone5 and sell the app for 10 USD and charge for each map data you download.one time charges.
Hope Jay wont delete the comment, i was surprised to see some comments in past deleted. Don’t know why neither they were abusive nor scary
well nokia’s target audience is not hacker community, its common people like me and other average Joes. We want ease of user experience and high quality apps, i dont want a linux toy that i can root unroot
I’m pretty sure that Microsoft claiming that lower resolution is somehow better is nothing but lying.. I mean honestly, how would that work?
And to me the surface seems quite overpriced for what you are getting.
Think of it like this:
Is 12mp always better than 8mp?
an independent review showed that the surface is significantly better than the ipad 2, but also significantly worse than the ipad 3. Kinda like a inbetween?
the tech behind is something to do with pixels and how they are seen, someting like fooling the eye to see more than it think it does.
There have been no independent reviews of the surface. There has been a guided tour for a small group of bloggers/journalists with a blind test of Surface display versus iPad display, and there was no “significantly” better or worse.
http://www.pcworld.com/article/2012671/ipad-retina-display-trumps-microsoft-surface-display-expert-says.html
My bad. It was a ASUS windows 8.
An interesting thing about the hinge click: my older E7 didn’t have it, but my new one does. It seems the older batch used a hinge clip that rotated smoothly whereas the new one makes a click when it rotates halfway.
The music reminds me a bit of Drumline, but pretty cool ad nonetheless.
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