The following post doesn’t have any solid “official” numbers to support it, but it does a few to “guide” it towards the point I’m making; in other words this is a HUNCH; don’t prosecute me…please
Earlier today At&t launched their quarterly profits announcing total sales of 6.1 Million Smartphones; 4.7 Million of which were iPhones:
- 6.1 – 4.7 = 1.4 Million Android, BB & WP Devices (combined).
The 1.4 Million devices are a combination of Windows Phone and Android devices Plus whatever minuscule sales they receive from BlackBerry; to give a bit more context to these numbers let’s look at the sales from Q2, which was the first quarter to include the Lumia 900 in its sales- in Q2 At&t sold 5.1 Million Smartphones, 3.7 million of which were iPhones
- 5.1 – 3.7 = 1.4 Million (again) Android, BB & WP devices.
- 1,400,00 – 600,000 (generously assuming that no Lumia 710s were sold by T-Mobile, and all 600K came from At&t) = 800,000 Android & BB devices
Nokia announced that the number of Lumias sold in Q2 in North America was close to 600,000 (900 + 710); although both quarters sold a similar number of non-iPhone devices the biggest difference between the two quarters lies in the fact that Q2 saw a HUGE advertising push for the Lumias in the US by both At&t and Nokia. They were the pride and joy of all At&t stores, and were given center stage; however in Q3 the Galaxy S3 was released on At&t which has proven to be a wild success. Also worth noting is that the 900 is not the only WP device carried on At&t, they also have the HTC Titan II and the Samsung Focus 2 (but for the sake of this post let’s pretend those didn’t get any sales).
To get a look at the number of non-WP or Apple devices At&t usually sells let’s go back one more quarter to Q1; pre-Lumia launch- in Q1 At&t sold 5.5 Million smartphones, 4.3 of which were iPhones:
- 5.5 – 4.3 = 1.2 Million Android & BB Devices (ignoring any non-Lumia WP devices they carried).
*Note: i neglected to factor in Lumia 710 sales, seeing as it didn’t receive much marketing and I couldn’t find any solid reference numbers.
-This is my first time attempting to interpret such numbers, so it’s quite possible my calculation logic is flawed; feel free to point it out below.