Nokia and Microsoft working even closer, MS to raise Nokia visibility

Engadget reports that Nokia and Microsoft are going to be working even closer. Nokia’s Ray Haddow says we’ll see fruits of this closer pairing in the next few weeks.

Some query whether it’s new software or new services. Nokia has told Engadget that Nokia and Microsoft will work to raise Nokia’s profile.

I think it’s working at least in the US. You can see MS is promoting not just WP features in Nokia Lumia, but Nokia specific features, such as imaging apps and camera functionality/performance exclusive to Nokia. It helps keep a unified image and brand, and doesn’t dilute the message by suddenly switching topic to HTC/Samsung who are mainly in the Android camp. Windows Phone is pretty much Nokia. Whilst it’s in WP’s best interest that as a growing OS to have multiple manufacturers, on the flip side, it’s also important to focus on a hero manufacturer that will act as the flagship brand too. It’s all quite a bit tricky.

Another interesting comment

Source: Engadget

Cheers Viipottaja for the tip!

Category: Lumia, Nokia, Windows Phone