Carl Zeiss becomes ZEISS, already branded PureView ZEISS on Nokia EOS/Lumia 1020

| June 29, 2013 | 23 Replies

Screen Shot 2013-06-29 at 18.47.35

Looks like Carl Zeiss is now just becoming ZEISS in a bid to consolidate brand name and brand communication.

Screen Shot 2013-06-29 at 18.48.32

Founded by Carl Zeiss, the brand is often simply referred to as Zeiss. To keep things consistent, Carl Zeiss will now be just ZEISS.


Janne notes that some of the EOS proto pics mentioned simply ZEISS as opposed to Carl Zeiss therefore it wasn’t immediately fake as some implied (as all previous Nokia Carl Zeiss cameras mentioned the full name).

WPC have picked up on this and have an article here saying this news from ZEISS adds credibility to the EOS protos (which btw, I’ve read a few comments here from some guys that speculate certain leaks might have come from Nokia itself. Intriguing).

Screen Shot 2013-06-29 at 18.53.06

Cheers Alvester for the tip!


Category: Lumia, Nokia

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  • Janne

    How was that fake image, made in some garage again… incognito? 😉

    • sunnyvale

      Janne, I think we can safely assume that all of the leaks so far about the EOS has been made with the approval of Nokia.

      Let’s see how the evleaks unmasking pans out and if no reppercusions are sought against the Evan guy.

      • Janne

        Sure, I agree that at least some (I guess: vizileaks) of the leaks may actually be viral campaigning from Nokia.

        However, I don’t see what kind of repercussions they could level against the Evleaks guy… I guess theoretically they might try copyright infringement for publishing their photos/renders, but even that is questionable since many countries have easier provisions in copyright law for news publication.

        Now, of course if Evleaks guy received the stuff from Nokia under embargo and broke that embargo, I guess they could have a case (which I’d doubt they’d pursue beyond not sending anymore material to the guy)…

  • Janne

    The writing has been on the wall for a while now. ZEISS has referred to themselves as just ZEISS not only in their logo, but on their camera website as well for a while now.

    This is one of the cases where yelling “FAKE!” really shouldn’t happen so hastily.

  • svedu

    Its now less than 2 weeks left to presentation of this phone. My guess is that next week will come some pictures taken with the phones camera, “leaked” by Nokia.

    • Janne

      Vizileaks aka Elopleaks again? 😉

      • svedu

        No idea. But has there ever been product announcement from nokia in modern history, that has been a total surprise? Without leaks or “leaks” before announcement.

        • Janne

          Well, 808 actually was kept fairly well secret. Of course its shape had leaked (again something TOO MANY people called a fake without considering it fully) and some text comments prior to launch, but it was fairly well hidden. N9 design was another such fairly well kept secret as well.

          • svedu

            I am quite sure I saw some pictures taken with the 808 camera some days before presentation. First time pureview was mentioned. Those pics were definately coming directly from nokia.

          • Svedu
            • Janne

              Sure, something like that can surely come out. Like the infamous OIS teaser… 😉

              • Svedu

                I think they learned from that mistake, or I hope so.

                • Random Random


                  Some people seem to think that if was unfair to tell how Nokia failed with the OIS teaser.

                  • jiipee


        • v.s.i

          The 620 was kept secret until the very launch day. Also the 520 and 720 were leaked just a day before the official announcement.

          I don’t know about you guys, but for me a leak takes nothing away from the product presentation itself. 🙂 I mean, a launch is not only what it looks like and the specs, but also how the company positions the new product, new insights and expectations. Put people first.™

          • Janne

            We saw 720 half a year before launch though, in a leak. Everyone just thought it was the 920.

            620, though, that was a well kept secret.

            • Janne

              (Nobody even expected the launch venue of the 620 I guess… not even the host of the show if I recall…)

    • Indeed.


    I thought that was Lenny 🙂

    Seems Nokia is becoming more media savvy when it comes to creating buzz and speculation regarding unreleased phones. Well done.

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  • chris

    They should call the new phone the Nokia zeiss.
    I no theirs more to it than just carl zeiss but i think it has a premium ring to it.
    The lumia name imo is less desired than what Nokia had with the N series