Nokia at CES: Withings and L’Oréal Bluetooth Hairbrush… You’re brushing your hair wrong!

This is possibly an item that belongs right up there with HP lapdock and that ‘compass stone’ but here we have from Withings and L’Oréal, a Bluetooth hairbrush.

But perhaps it might be a genius thing. They claim that forceful brushing causes split ends (heaven forbid you are faced with that horror :/)  so this solves those first world problems. Perhaps the ladies may find this more their thing, only due to the fact that men with their usually shorter hair have little use for a brush.

By tracking the way a person brushes and factoring in aspects of daily life, the smart brush app provides valuable information including a hair quality score, data on the effectiveness of brushing habits, personalized tips and Kérastase product recommendations.

Features includes:

● A microphone that listens to the sound of hair brushing to identify patterns, providing insights into manageability, frizziness, dryness, split ends and breakage.
● 3-axis load cells that measure the force applied to the hair and the scalp when brushing.
● An accelerometer and a gyroscope which help further analyze brushing patterns and count brush strokes, with haptic feedback signaling if brushing is too vigorous.
● Conductivity sensors to determine if the brush is being used on dry or wet hair in order to provide an accurate hair measurement. The brush itself is splash proof.

Source: L’Oréal

Tags: Withings

Category: Nokia