Weekend Watch: Surface Commercial – Pretty Awesome.

The Surface Tablet, complete with Nokia style iconic cyan/magenta[red]/black colours won the tech blogosphere around with some high attention to detail you’d expect from the Jobsian Fruit company.

One highly precise but possibly easily overlooked aspect is the sound that the stand makes as the hinge clicks into place (makes me remember the video where Nokia designers talk about the sound the N97 hinge made). That satisfying hinge sound takes quite a prominent role in the video below. (As well as the sound when the magnet clips from the super slim keyboard latches on).

I don’t know about you but I really like what they’ve done with it. Modern, interesting, memorable and leaves me with an impression that this is a device to watch out for. Nokia marketing peeps, take note please.

I love the focus on the hinge, on the keyboard part, and on the metro UI. Unique things for this particular product subset.

I love the colours, the music, the host of dancers (all very good looking peeps, the fit ladies, the well groomed men, the family, the guy who looks like JGL – makes it easier to like the product somewhat)

Watch “Movement,” the premiere commercial for MICROSOFT SURFACE from Director Jon M. Chu (DS2DIO, G.I. Joe: Retaliation, The LXD, Step Up 3D).

“From touch to type, office to living room, from your screen to the big screen, you can see more, share more, and do more with Surface.”

Discover more about Surface: http://bit.ly/RtKZ2W
Follow @Surface on Twitter: http://bit.ly/V2cMbW

Choreography by Christopher Scott and Jamal Sims.
Music by The Bangerz.

“Movement” stars Daniel “Cloud” Campos and features some of the world’s top dancers. You can find them in videos throughout DS2DIO — YouTube’s Dance Lifestyle Channel. To learn more, click here: http://bit.ly/JebFQl

Featuring:
Anderson, Corey
Andrews, Kendra
Azizian, Paulette
Boedekker, Stacy
Bonnevay, Marie
Brewton, Bianca
Brown, Jesse
Burns, Leon
Chapman, Lorenzo
Chynoweth, Jade
Clemmons, Vincent
Davis, Kylie
Exum, Kelli
Germar, Marko
Grahms, Daniel
Graves, Corey
Gutierrez, Jay
Guzman, Gabe De
Hoffman, Sky
Holt, Bailey
Hott, Julian
Inniss, Marc
Johnson, Josh
Kadish, Jake
Keller, Jessica
Kitama, Mayuko
Koumaev, Ivan
Lamkin, Brandy
Livingston, Emilie
Loftis, Will
Maas, Taylor
Markarian, Rachel
Medina, Marie
Monaco, Tony
Monnie, KC
Mour, Linda
Nairobi, Saidah
Nino, Ashlee
Prudich, Bill
Radomski, Kayla
Rodriguez, Ricardo
Rosado, Luis
Russell,Brittany Perry
Sandvig, Melissa
Scott, Christopher
Shaw, Brandon
Sherbman, David
Shibata, Tracy
Sims, Jamal
Smith, Chadd (Madd Chadd)
Spencer, Terrence
Stecklein, Tyne
Steffens, Timar
Stewart, Britt
Stewart, Nicholas
Tanaka, Bryan
Tanner, Jean
Thompson, Larsen
Todey, Kersten
Velez, Ivan (Flipz)
Washington, Tyrell
Williams, Brooklyn
Wilson, Dana
Wong, Alex

Cheers Dan for the tip!

BTW, I also liked MS’ own promo.

Not sure I’m interested in getting the Surface myself – especially at that resolution. I don’t know what MS was talking about when they’re saying their screen is easier to read. I’ll have to see it in person first.

Category: Nokia