Nokia Ovi store apps downloaded 160% more than iOS apps

| September 7, 2011 | 48 Replies

Even though Apple might have the most propular App store on the planet it doesn’t necessarily guarantee amazing download numbers for developers according to market research firm  research2guidance based in Germany. According to them an average app in the Ovi store generates more downloads than an average app on Apple’s app store. Now we have been reporting daily download figures for the Ovi store for some time and the research firm seem to back up the steady increase of daily downloads in the Ovi store.



Apple might hold a significant lead in terms of overall downloads and the number of apps it offers but when it comes to succeeding apps tend to have a greater chance of success when offered on Nokia’s Ovi store, Microsoft’s Marketplace as well as RIM’s app world thingy. According to the research firm

”The ‘average app’ has a better chance to generate downloads on ‘non-hyped’ platforms,”


For example in the second quarter of 2011 the average app on the Ovi store in the second quarter of 2011 generated 160% more daily downloads than the average iOS app in Apple’s App Store. Individual apps were downloaded from Microsoft’s Windows Marketplace 80% more often each day than from the App Store on average.


Here is research2guidance’s official full press release:


Apps On Nokia’s OVI Store Had 2.5 Times Higher Download Numbers In Q2 2011 Compared To Apps on Apple App Store

The “average app” has a better chance to generate downloads on “non-hyped” platforms.

Despite all the hype around the major platforms Android and iOS, publishers are still overlooking the hidden potentials of the niche players. The Q2 2011 results of our smartphone application monitoring report indicate that those applications published on the less popular platforms, such as WP7 marketplace or Blackberry’s AppWorld, generate significantly more downloads compared to the Apple App Store.

Significantly lower competition, yet a sufficiently large user base that desires apps, are the major reasons for this.  Symbian still retains, by far, the highest potential user base. Even though its users are incomparably less active than iOS’s heavy downloaders, it still generates significant download volumes to Symbian publishers.  This is largely because whilst Apple boasts of its 400,000 apps, the OVI store contains less than a tenth of that number.

Looking into average numbers, the Android Market stands not far behind the Apple App Store.  This quarter, the average Android App attracted just 5% less users than iOS.  Competition is harsh.


However, going in for very small niche platforms may not be the best idea either. LG World! and Samsung’s App Store are struggling to generate user attention.  Although LG has less than 3,000 apps and as a result it is much easier to be discovered there, its user base is just too low.

Although the Symbian platform is seen by some developers to be clumsy and outdated, as well as Nokia’s transition to WP7 which has fuelled discussions as to when Nokia will give up its platform completely, the current status seems to be promising.  Recently, Nokia reported the launch of three new Symbian Smartphones and confirmed that these will not be the last of the products, nor updates, to be delivered on Symbian.

Find other important Q2 2011 market developments in the new volume of the research2guidance Smartphone App Market Monitor. The third volume of the report includes a special interest chapter on mobile retail market.


Now, at first I thought WOW pretty impressive isn’t it, but when I thought about it a bit more it makes sense the App store offers way more apps than the Ovi store, so the individual apps downloads might be a bit more “spread” out across all the apps whereas in the Ovi store with the smaller number of apps will have more apps downloaded because there isn’t the variety.

In terms of success of average apps the quality in the Ovi store is no where near Apple’s app store so yeah whenever a good app appears on the Ovi store we will shout about it  here on mynokiablog 😀

via BGR


Merged from Jay:

One thing could be said about the relative numbers of apps compared to the users. Last we heard from Ovi Store is that it has over 9 million daily downloads!  According to All About Symbian’s numbers, this is  50% Android downloads and over 33% of Apple, yet the total store apps is around 50k. This is around 25% of Android and 12.5% of iOS’s catalogue, meaning Ovi Store users are more likely to encounter a particular Ovi Store app than one from Apple’s App Store or Android Market. And although they have in total more downloads, 9 Million is not to be scoffed at.

  • 50,000 apps to 9 million, approx 180 downloads per app (if all apps received even downloads)
  • 200,000 apps  to 18 million, approx 90 downloads per app (if all apps received even downloads)
  • 400,000 apps to 26 million, approx 60 downloads per app (if all apps received even downloads)

I think there may actually be more apps in Android and iOS app stores so that average number of downloads per app would be even smaller. Also, either Ovi Store has 200% more downloads per app, or initial AAS numbers may have increased.

Windows Phone also apparently have 80% more downloads per app than IOS.

Extrapolating from my numbers and their figures (from my rather off 200% for Ovi Store, thereby WP would be approx 100% more than iOS per app, that’s 120 downloads per app of 30,000 apps making 3.6M downloads per month for Windows phone? Hmm. Maybe a gross miscalculation there.The number may be different if we can get a base number of actual download per app for iOS)

This isn’t entirely skewed by having less apps entirely. Look at Samsung Apps and webOS apps. You still need either plenty of users or plenty of active users downloading more apps which they seem to have neither.

Source: BGR via N8Facebook




Category: aPPLE, Applications, iPhone, News, Nokia, OVI, Qt

About the Author ()

Hey welcome and thank you for reading my post. Well I am a student based in the UK, and try to blog about Nokia as much as I can in my spare time. I am also on twitter where you can follow me @jwf90 or also the site @mynokiablog. You can also contact us with juicy tips or suggestions at tips(@)
  • Why does everyone compare everything to iOShit? Apple might be competitive and gaining share, Android is the one that needs comparing, last time I looked, Symbian beat iOS, but not Android, iOS is irrelevant…

    • John

      I completely disagree while Symbian and Android might have greater marketshare the press, tech community and also rival hardware makers including Nokia always look towards Apple and are always somehow influenced by them

      I mean the reason why we have Android and Symbian belle is because of Apple and iOS.

      Apple have greatly changed the smartphone market and have influenced a lot of people since the iPhone launched in 2007.

      • And there’s your problem right there. Everyone looks at Apple. They shouldn’t, hardware makers should come up with original ideas and not steal/copy them from Apple. The N9 was an original idea. Android was there before the iPhone, sure it got influenced by iOS a lot, but it was there before it, just like Nokia was. Original ideas are what we need, not ‘old’ Apple ideas. And Nokia needs to look at Android, it is the main competitor at the moment…

    • Ninja

      > last time I looked, Symbian beat iOS, but not Android,

      I know you’re talking new sales share, but just to add a bit of perspective:

      Installed base of Android = a bit over 100 million.
      Installed base of Symbian = around 300 million.

      And before anyone says “yeah but that’s all really old Symbians that no one ever uses any more”,

      Installed base of Symbian that can run Qt apps = a bit over 100 million = same as Android.

      • 352×416

        I really think a lot of people forget the size of the installed base of Symbian.

      • j

        and there are a lot of crappy android phones out there.

      • And your point is? See Android is growing faster than Symbian. Nokia doesn’t even want Symbian. People want a growing platform, not a “dead” one. Android is more attractive, has more choices, and many price points. 701 is a “high”-end Symbian device, how should that compare to the GS2 or DB? I personally don’t like either and until the N9 hits here or NWP devices, I’m staying with my ‘crappy’ Blackberry.

        • mark

          The point is, even a “dead” platform is still leading the market, with the biggest installed userbase.

          Sure yes, Symbian won’t be around in future (though even now, I’d take a Nokia phone running Symbian, over anything with Android). As you say yourself though, Nokia have future devices in mind.

          • And with that installer base, how many of those phones are broken, stolen, lying in a drawer, used as a second phone or camera… The list goes on… Symbian does have a future, but Nokia is doing it wrong, “high”-end devices in the Symbian range are the 700 etc. Awful, we need better and bigger screens, lower prices, better cameras, etc. They can’t use ‘Software Limitation’ as an excuse for using nHD displays, what about the E6 and N8-01 that have other resolutions? Nokia is becoming more and more like Apple, just want money, they’re not going to get it…

  • Joshua Williams

    I think by far, Nokia is everywhere and also most people don’t change their mobile phones easily so there is soo much hype about iOS and Android out there , but in real life we have very few changes.

    What surprises me most is that people keep on asking about Nokia phone and that amazes me.

    So to the point the stats might be true. SO kudos Nokia just come back.

    Don’t become like IBM, or Compaq or the rest, don’t get extinct .

    • karam

      to be honest nokia is not everywhere. for example, last time I was in north Africa, it was 75% nokia and 25% SE. today in Canada (actually last week), I was on the bus, about 15 people were there and 5 people were playing with iphone 4 and their weird bumpers, the rest did not show a phone in their hands. I was the only one with a nokia N900. also, I see that “if you don’t have an iphone” ad every hour no matter what the station is, but never ever seen a nokia ad in canada since 2006.

      • 352×416

        I laugh every time I see if you don’t have an Iphone ad. Advertising video calling on iOS as a brand new feature like only iOS can do it. From memory Symbian has been able to do video calling since 2006 over 3G.

      • mark

        Judging share by anecdotes of what you see people playing with is a poor method. In particular, for some reason Apple users seem obsessed with always holding their phones (maybe they’re such a brick it doesn’t fit in their pockets?) or spending all day posting to Facebook on them, when other users simply keep their phones in their pockets. Not to mention the way that they tell you they’ve got an IPhone all the time. The phones are also more identifable, due to the big Apple logo plastered on the back.

        And adverts just shows you which companies spending far more on advertising.

        The bottom line is what the sales figures show. Symbian was the number one platform all the way up until it recently being phased out by Nokia; and Nokia remain the number one phone company.

        (Yes, it is true they aren’t everywhere – e.g., they have little presence in the USA. But I know that from the actual data, not from anecdotes of looking at what I can see people holding:))

  • Jay Montano

    As updated in post, although App store does have more apps, Ovi Store is bringing in 9 million downloads, and not to be scoffed at. webOS and bada have less apps but don’t have the pull of customers, either in number or interest to download lots of apps.

    An interesting number to think about then is Windows Phone.

    With about 30,000 apps, you can extrapolate the total number of apps downloaded per month (numbers not provided before).

    • John

      Oh thanks very interesting.

  • chfyfx

    this research is misleading…

    OVI is new, of course it is going to be downloaded more. Old apple apps are already downloaded by the user.

    Maybe they should do new app downloads comparison.

    • observer

      On the other hand, if Ovi is new (I disagree, Ovi has been around for years now) then how does it compare in absolute numbers against downloads of ‘new’ Apps on iOS? Does the presentation of new vs top ordering have an impact?

      No way to tell, I think. Apple doesn’t break those numbers out and neither do Nokia.

  • Nabkawe

    I live in KSA and if your Iphone isn’t jailbreaked and you actually pay for your apps then YOU don’t exist … 🙂
    Where as the OVI store is supported by Visa and the leading Mobile company STC (via bill)

    • 352×416

      Nokia has the largest network payment connections from memory. This is part of the the Microsoft deal, Nokia gives Microsoft operator billing, maps, location, patents, wind down Meego, wind down Symbian and in return Nokia gets over $1 Billion of “value”, and they still have to pay per copy of OS used. I haven’t seen anywhere that Microsoft is physically sending Nokia a bag full of $100 notes. I have only seen the term “value” used, which I assume means $0 actually transfers.

      • GordonH

        +1 to you
        -1 billions to Nokia

  • Harangue

    One thing I’m missing is the true definition of app. If this research also takes themes etc. into account the potential base of download capable devices increases dramatically.

    Themes and such that are free, are usually downloaded with ease by users. iOS doesn’t have that kind of personalization thus doesn’t have those downloads.

    I think it’s a bit of a weird research piece. Also how can a 3rd party be accurate about numbers they don’t have access to? Something can probably be analyzed but accurate it probably isn’t.

    Nokia, and only Nokia themselves are the ones that have insight into these things.

    • Ninja

      > One thing I’m missing is the true definition of app.

      OK, I’ll tell you, I’m an app developer 🙂

      It’s any downloadable and installable piece of software that can run when the phone is offline. So native API code is, HTML 5 web apps that can run offline are, Javascript in a web page is not.

      • Nabkawe

        correction , some apps can’t function offline , i think you meant , that the app it self should be hosted onto the mobile . which is very true at the moment ..

      • Harangue

        Yeah, that is your definition and mine as well. That would mean that themes etc. aren’t apps, right? But if the research was conducted based on downloads alone that would skew results. I would like to see the definition of apps from the researchers perspective.

        That is what I’m looking for. As it is the data is harder to compare with other stores due to the nature of their content.

        Not meaning to slag Nokia or Symbian here. Just trying to get an as clear a picture of it all as possible.

        • guerrahp

          What about E-Books? Are they really apps? I do believe Apple count them as “Apps”.

        • 352×416

          From my impression of the press releases from Nokia backgrounds, videos, themes are classed as apps. Maybe I have got the wrong impression.

          • Harangue

            Perhaps the terms apps should be changed to downloadable content.

            E-books (like with Apple) and themes (like Nokia’s) aren’t really apps. Yet they do boost numbers by a lot and generally skew ‘analysis’ by a pretty margin IMHO.

            But I guess in the end it’s all done for marketing purposes anyway. Heck, if I were them I’d probably also present the numbers in the most rosy and legitimate way possible.

  • Ninja

    From the press release: “Although the Symbian platform is seen by some developers to be clumsy and outdated, as well as Nokia’s transition to WP7 which has fuelled discussions as to when Nokia will give up its platform completely…”

    This is pure ignorance on the part of “research2guidance” (whoever they are). It really is.

    Anyone with even a tiny clue about this subject would know full well that:

    1.) There is NOTHING clumsy or outdated about Qt, it is easily on par with iOS or Android and I’ve seen repeated testimonies that it’s superior.

    2.) Qt runs on 100 million Symbians, same as installed base of Android for goodness sake!

    3.) Qt will be core to next BILLION! BBBBIIIIILLLLLIOOOOONNNNN I tell you! S40 devices.
    “give up it’s platform completely”!?!?!? What ARE they smoking?

    • Hypnopottamus

      “2.) Qt runs on 100 million Symbians, same as installed base of Android for goodness sake!

      3.) Qt will be core to next BILLION! BBBBIIIIILLLLLIOOOOONNNNN I tell you! ”

      You ALWAYS seem to harp about these points. When it comes to apps, IT DOESN’T MATTER!!! What matters is if Symbian can attract the same (and then some) developers that are attracted to iOS and Android. END OF STORY!! What will it take for developers to got to Symbian? I wish I knew. But the fact of the matter is that Symbian is RARELY considered. Those that do, they do so LAST.

      As far as your “what are they smoking” comment, I agree. There is a HUGE market app developers can tap into w/ Symbian. But for whatever reasons, they don’t.

      • j

        Well because a lot of developers are focused on the us.

        Btw. I m waiting for great software fro, russia. I know they can do it.

      • Harangue

        Aren’t apps these days fairly resource hungry. Be it due to heavy games or poorly coded apps.

        Symbian only has a few really ‘powerful’ phones out. Those 100 million aren’t all S3 platform based right? Considering sales numbers it probably isn’t.

        Maybe this ‘poor’ hardware that is present in the Symbian ecosystem is keeping developers from the platform? Also, if the presence of Android and iOS is more in western (richer) parts of the world the tendency to spend more is higher and thus revenue for the developer is too.

        All just speculative speaking, but it’s a theory.

        • mark

          Not really, most “apps” are nothing more than website wrappers. Not that I need them on my Nokia 5800, since I have a competent browser that can just use the website – maybe IPhone users aren’t so lucky.

          I think it’s more simply that the media are up Apple’s arse and do nothing but hype the IPhone, whilst hating or ignoring Nokia. And everyone’s jumped on the “let’s make an IPhone” app, regardless of the actual market situation.

          You see the same with the IPad – there are clearly more Windows users, and computing power can’t be the issue, since most Windows PCs have far more than the IPad. But you still get all these “view on the IPad” only apps.

          >Considering sales numbers it probably isn’t.

          It was only in the last quarter than sales dropped, up until then, Symbian was number one, so I suspect there are still millions of recent devices, that are just as powerful as anything with Android (which have low end devices too, e.g., the Wildfire) or from Apple.

  • 352×416

    Talk about an eco system. If Nokia manages to sell 1 Billion QT S40 devices all the other eco systems added together wouldn’t equal it. Why choose WP? The original strategy of QT would have been the number one ecosystem S40, Symbian, Meego. The problem was 1GHz and PR3 weren’t publicised enough through community previews etc. General public weren’t aware enough of what was in the pipeline.

    • Vlado

      I still hope that this Wp7 bs is just for the North American market, and they will actually go on with QT (meego/symbian/s40) for the rest of the world. Looking at the new nokia 600 and 700.. those two will sell, and I don’t see a Wp7 device that can compete with them @ that corresponding price

  • Paul

    Totally stupid statistics.

    In applestore the probability to become downloaded is for an app much lower than in Ovi store, because there are much more other apps.

    If you have 1.000 apps, the probability for each app is 1:1000.
    If you have 10.000 apps, the probability lowers to 1:10.000.
    If you do a mean over this, you say also that every app has the same probability to become downloaded.

    Futhermore you have much more similar apps in apple store, which do the same thing in an slightly different optical way. This also effects the individual probability to become downloaded.

    • j

      well and for a developer it’s therefore better to publish in ovi store.

    • Tiv

      “Totally stupid statistics.”

      If you are a developer it’s a very important statistic.

      • Paul

        Hopefully the developer knows what this statistics really says.

        As Hello already mentioned:
        Lesser apps in a store means more dowloads per apps, if you have a similar amount of users.

        But, and this is also very important for a developer, the chance for a download ist not equal for each app. You have topsellers ond shelf warmers. In this sense this statistic is also stupid or misleading, because it tells you absolutely nothing about the estimated success of your app.

        • Tiv

          “Lesser apps in a store means more dowloads per apps, if you have a similar amount of users.”

          Yes, so what would you want as a developer, greater chans of downloads or less?

          “In this sense this statistic is also stupid or misleading, because it tells you absolutely nothing about the estimated success of your app.”

          Of course not, but honestly what statistic does?
          What is stupid and missleading about it? It states the average number of downloads per app relativ to App store and that is what it showes.

          It doesn’t show that payment methodes are better in Ovi store, that Ovi store has more potential users or that it is available in more countrys, but then again it doesn’t claim to do that either.

    • mark

      Makes all the change from all the contrived spun statistics to make Apple look better (e.g., viewing things like relative percentage growth or change in relative market share, rather than actual sales, to make Apple look better than Nokia; or comparing all of Apple’s phone sales to only Symbian phones from Nokia, using the ill-defined “smartphone” category to discount S40; or making up dumb statistics like comparing Apple’s cash to the US Government; or saying Apple are more “efficient” than Nokia because they spend less on R&D).

      Let’s face it – if this statistic showed Apple on top, it wouldn’t be on, it would be all over the mainstream media. Apple-hyping companies like the BBC would just love this kind of story. If it was for Apple, that is.

  • Hello

    more downloads per app = less apps in store!

    • j

      more crap in other stores?

    • Jay Montano

      That’s true but not entirely.

      Apple’s App Store could possibly have 500 million daily downloads and thus have most downloads per apps too. But it doesn’t. It has 26m to Ovi Store’s 9M.

      It’s just that despite the 50k ovi store mark, there are very active users on Ovi Store.

  • annaboy

    Nokia, please stop comparing cocks. Ovi Store is full of absolutely useless stupid apps. Download number doesn’t mean anything. You were my hero and inspiring company. Create the(not “a pseudo-revolutionary”) revolutionary device FINALLY!

    • mark

      Same as every other app store then…

      (The prime apps for the IPhone seem to be “An app to display an image of a ring” – – or a vast range of apps that let you read a single website.)

  • bindesh

    IOS is bullshit.

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