Video: Nokia Lumia Campaign – Cinema Ambient Project

Here’s something neat. Under certain seats at 8 cities in Poland cinemas, there are coupons to which you can get one of 64 Nokia Lumia phones. Neat stuff!

As part of the Nokia Lumia campaign in Poland, Nokia planned an event together with the Cinema City network. The event, to take place in 8 cities during the month of February , was to surprise movie goes with the amazing everyday — often we go to the movies as part of our free time during weekends. For certain film sessions i.e. selected films and time of the day, we hide special coupons under the seats in the cinema halls. As the commercial break was coming to an end — our Nokia Lumia product spot always being the last commercial to be aired — viewers were shown a 15 second spot with a well known Polish celebrity that urged them to search for the hidden coupons. As soon as the spot ended viewers were encouraged to start looking for the copouns with the lucky ones getting the chance to win a Lumia 800 device. We recorded the event in each of the 8 cities with 64 movies and 64 lucky Nokia Lumia 800 winners.

Speaking of Cinemas, have you seen any Nokia Lumia adverts? I think I mentioned before how I loved seeing Nokia at the cinema, but more so hearing positive reactions from strangers about that device. Recognition is good, but hearing a desire for it is even better.

by NokiaPoland

Cheers AmmAR for the tip!

Category: Lumia, Nokia, Windows Phone