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Nokia’s ex-imaging Head, Damian Dinning teaches HTC the definition of “Breakthrough”

| February 19, 2013 | 112 Replies

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Damian Dinning known by Nokians for being Nokia’s Imaging Guru and delivering us great camera smartphones like the Nokia 808 PureView has been speaking up today in the wake of the audacious claims from Potato-camera-maker HTC (who if you remember, dared to diss the 808 PureView as pretty meaningless, not even recognizing how good this is compared to the crap they serve. I am still reeling at HTC’s inconsistency there, beating up the iPhone for having the same size sensor as a previous model but not recognising how insane the sensor size is in the Nokia 808 PureView?! That’s downright deceitful! )

  • Did I miss something today?? Thought HTC were introducing a breakthrough camera?? Read the whole press release but no, couldn’t find it.
  • @HTC #FYI, definition of breakthrough: A sudden, dramatic, and important discovery or development, esp. in science.
  • @jamesburland did you not see it already? Here it is…pic.twitter.com/ftUJAQ5G
  • @rafeblandford @stevelitchfield that I agree with, but I’m sure when I wrote the #808 white paper we pointed that out loud and clear??
  • So the size of the HTC’s sensor is the same size as the #Lumia920 and it’s stabilisation according to HTC only works to 1/7.5 vs 1/3…
  • ….how does that mean it collects 300% more light?
  • Oh and before I forget Ultrapixels is from the same company that told you 16mp was great last year right? #consistency
  • 808 the largest ever sensor in a mobile
  • @rafeblandford @stevelitchfield I agree, it’s good that they are on that path, whilst others still wake up but trying to own it as unique!?

 

BTW, tweet from Steve

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  • The N95 in 2007 had a slightly larger sensor and roughly the same megapixel ratio. Six. Years. Ago

I’m not saying anything against the “One”. I like it actually, it’s a good effort. CopyPasta/Nokia inspirations on the go. Just quit pretending you made this all up on your own, HTC. At least recognise the market that influences you.

This will be one of those times again that will demonstrate the importance of getting your message through. Why? So consumers FULLY understand their choices, and that one of their main choices should be your desirable device with that unique desirable set of features.

The 808 PureView keynote was possibly one of the worst keynotes for something groundbreaking that I have ever witnessed. Everyone related to conducting that keynote should really not be at Nokia anymore. The 920 keynote wasn’t that much better with Ms Harlow droning and sucking all the enthusiasm out from the room, combined with “show and tell” 5 year old level presenting (I’m sure she’s doing a great job elsewhere but people need to be placed where they’re best, and then their best is put to use. If presenting is not your talent, do not go in front of millions and present. Simple as).

Maybe I’m too harsh or maybe Nokia just needs to be much better prepared for getting the message out about their new products. It’s all well and good spending years and years of research and money and all that effort only for no one to understand what it was that your product does because a) key people responsible for the abysmal marketing deserves to be fired b) your keynotes are terrible.  Adverts and keynotes are the times to get other people to repeat YOUR message verbatim, therefore you must get the message coherently, in a way that would be memorable and understandable. We can’t afford for you, Nokia, to mess up your message delivery again where people misunderstand all the work you achieve, get slated for it by angry bloggers (who btw change their mind after trying it), who’s selective choice quotes are then used against you.

I’m going to try and finish my rant about this some other time. I have a draft that’s been stuck there since last year.

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Category: Nokia

About the Author ()

Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at mynokiablog.com and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and  Facebook.com/mynokiablog. Check out the tips, guides and rules for commenting >>click<< Contact us at tips(@)mynokiablog.com or email me directly on jay[at]mynokiablog.com
  • Muerte

    This is a good read as well:
    http://pureviewclub.com/2013/11627

    • Mariano

      The best example:

      if you buy a tv, which one you’ll buy?

      720p or 1080p?

      obviously 1080p because more pixels means more definition
      thats the same the camera megapixels

      • Dave

        That is a seriously lousy comparison, and makes virtually zero sense.

        I’ve had a 720p plasma screen that looked way better than the 1080p LCD I had after – night and day difference in quality.

        • cache

          Bad example, plasma VS lcd is like full frame sensor (plasma) vs compact camera sensor (lcd).

          Both can have only 8 megapixels, but full frame is much much better.

          But if you have HD ready LCD TV and Full HD LCD TV, second one is much much better.

          We are comparing phone cameras, so it’s like comparing two LCD TVs, not LCD vs Plasma..

          • Dave

            You don’t get it either.

            Its not the pixel count that matters, its the quality of those pixels.

            Which is where the 808 excels – it can give you those ridiculously large/high quality low/no noise pixels that just can’t be done with any other mobile, and yet still give you reasonable resolution.

            • akse

              Yeah
              If you watch SD broadcast from your FullHD it looks just as bad as on 720p .)

              But with 1080p high bitrate video FullHD is of course better.

              • Banderpop

                I recently bought a new TV and decided to go with a 720p one with good contrast rather than 1080p, which would either cost twice as much or have weaker contrast.

                Thing is, practically all 1080p footage I see is grainy, or simply not shot in sharp enough focus to make the best use of 1080p. Even with movies intended for digital 4K screens or better. Grain even gets added to computer generated scenes, where there’s no chance of it being there by accident! And then there’s compression artefacts too if viewing anything that isn’t Blu-ray or a similarly high bitrate. So it seems to me that most HD video benefits from a slight down-sampling, at least presently.

                I’d rather see more of an effort to have videos and games/apps run at 60 frames per second instead of 30/25/24. You can tell the difference this makes regardless of screen size or how far away it is. Between 1080p and 720p, or even 576p (a typical DVD resolution), the difference is really only noticeable if I’m close to the screen, there isn’t much motion happening, and I’m looking for it (and usually seeing graininess). And to date, nobody has ever said that my 808’s screen looks blocky.

  • Simo

    Jay, we need to get a Facebook “like” button on here. If I have to “share” many more Nokia articles people will start unfriending me :D

    • Mariano

      HTC trollers

  • Muerte

    Oh god, I wish that Nokia does not bring Jo Harlow (no offence) to the stage @MWC … Please let it be someone else.

    • twig

      Hopefully the gal who did the 610 video. It would be nice for more Finns to be heard and Nokia China, Nokia India, Nokia Russia, etc. representatives. People who know the product, how to use it with accessories and the ecosystem and can work up an audience.

    • DesR85

      I agree. I can safely assume that she is a good employee, just not a good speaker. Hope that whoever is in charge of managing the speakers list replace her with someone with better public speaking skills.

    • Liju

      It should be Marko Ahtissari. I remember seeing that video where he talks about N9 design. That convinced me he is the best person at Nokia to do a product introduction. Also make bold moves on stage if necessary like the hexacopter demo at L920 Indian launch

  • dss

    I miss Dinning…

    • anon2

      I don’t. He was too much of a camera buff in my opinion. Like most photographers, he’s more interested in what can be achieved after the photo is taken, which is the wrong approach for this sector of the market.

      • Dave

        Eh?

        That couldn’t be more wrong.

        He was more interested in getting it right in the first place, which is the right approach to imaging. Period.

        • Jyrki Sukula ottaa voiton Ramskista

          People claim that he wanted to leave exposure control out of the 808. That’s actually something so stupid that if it’s true, he is truly incompetent to be working for Nokia.

          That one missing feature is actually crippling the 808 and people claim that he wanted to leave it out!

          Now how stupid is that?

          • Dave

            For a starter only an idiot would think that cripples the 808, it isn’t. If you want absolute creative control, buy a DSLR or bridge camera.

            They’d done it before with the N86, but the additional size/complexity/cost would have been sufficient reason for it to be removed.

            • Jyrki Sukula ottaa voiton Ramskista

              Of course the auto mode “professionals” don’t need it. But don’t think that everyone want to use auto.

              I can have exposure control even for the iPhone. It really helps when the need comes.

              So your advice is that get a 808 and a P&S or DSLR?

              Really nice.

          • f.pokrandt

            The 808 HAS exposure control. Creative mode -> settings -> Exposure. Stop trolling with this lie!

            • Jyrki Sukula ottaa voiton Ramskista

              And how does that control the exposure time?

          • Banderpop

            Yeah, as good as the 808’s camera is, the software really could be better. Any change to exposure compensation tends to alter the ISO and exposure time whether you want it to or not. There isn’t an easy way to make the 808 simply keep the shutter open for more or less time without referring to the information of a test shot and fiddling around.

            • Jyrki Sukula ottaa voiton Ramskista

              It’s quite incredible how some people seem to think that setting the exposure time with fiddling ISO settings is fine or actually a proper way of doing that.

              It’s always the same. Take a shot, check the result, change settings, check the result, change…

              That’s just not very convenient and it’s easy to miss the moment while doing that. That’s why I use my iPhone so often. I can set the exposure time with it. It’s just so much easier with that feature.

  • viktor von d.

    the nokia keynotes are always full of big words,romantic views of the world, pleasant talk and so on. they should go through each of the phones specs between all that pr talk. screen and what makes it special and exemplify, camera, microphones,wireless charging,pairing,additional features….

    • dss

      They were confused.. and rightfully so.. the 808 is till creating conflicting marketing for them. On one hand you have that amazing tech that can change the imaging industry for the better, on the other you have an abandoned product which performs better than your latest flagships.

      Elop didn’t even want to touch it…

      • Viipottaja

        yeah, that’s why he showed off pics off of his 80 in interviews around that time. :)

      • Sonny

        Just shows how amazing this guy is for Nokia. Bloody Disgrace!

        I would Marko do the presentation for Nokia. But we all know Jo will do it :(

  • jason

    “The 808 PureView keynote was possibly one of the worst keynotes for something groundbreaking that I have ever witnessed.”

    I remember waking up at 2am or whatever it was to see the Pureview 808 unveiling and remember thinking to myself, “This has to be the WORST and unenthusiastic unveiling I have ever seen”. I agree with you 100 percent.

    Looking forward to next Monday’s announcements!!

  • dss

    Dinning and CO. did an amazing job on the white paper explaining the Phase 1 PureView system, but not only that.. its actually one of the most informative docs on imaging I’ve seen.

    Nokia took it down from their servers when the 920 came out.. for some strange reason, but I saved it, and I recommend reading to anyone who wants to have a basic idea of how imaging works.

    http://www.mediafire.com/view/?0o5oo43h8os4ba9

    • AreOut

      yeah very “strange” ;)

    • Jyrki Sukula ottaa voiton Ramskista

      It’s more like an marketing material while there is some real information in it.

      No reason to promote obsoleted product. Why do you think they should?

      • AreOut

        because it’s their best device ever?

        • Jyrki Sukula ottaa voiton Ramskista

          Nokia is supposed to make money.

          Now how would they make money by promoting an obsolete product?

          • AreOut

            by 1st..not making it obsolete?

            • Jyrki Sukula ottaa voiton Ramskista

              It was already obsolete when it was released. Didn’t you know that it has Symbian OS?

              Symbian was already becoming obsolete in late 2010.

              • AreOut

                and 3 years later still has 100+ million active users and applications showing up daily

                how is that obsolete?

                • Jyrki Sukula ottaa voiton Ramskista

                  That few users? Really? It has been collapsing even faster than expected. It’s not a very good situation considering that most of those devices are low end.

                  And only daily?

                  It should have applications showing up every 5 minutes. Now there seems to be a very thin selection of applications.

                  • AreOut

                    not everyone is so dependent of applications

                    there are people that actually do something useful in life and don’t have time for various fartapps

                    • Jyrki Sukula ottaa voiton Ramskista

                      Of course.

                      Symbian users tend to say that because they don’t have too many applications.

                      With the iPhone I have the best tools I need. I don’t have to be restricted to the puny camera application offered by Nokia or only few alternative providers.

                      I get the work done.

                      Unlike with a phone made by Nokia.

                    • AreOut

                      well it doesn’t change the fact that iphone produces pictures of sh*tty quality, and postprocessed sh*t is still a sh*t

                    • Jyrki Sukula ottaa voiton Ramskista

                      Actually it doesn’t. It’s possible to take some really good pictures with the iPhone.

                      You should really do your homework.

                      Then you’ll learn.

                    • AreOut

                      in ideal conditions yes, any other condition = no

                      and here is the link for you :

                      http://t.co/D9auRIAd

                    • Jyrki Sukula ottaa voiton Ramskista

                      I see.

                      Just earlier you said that it was s*it and now it’s fine if taken in good conditions.

                      You clearly don’t know how to make up your mind. And you don’t know what you are talking about.

    • alsocan

      It is still there somehwere at nokia http://i.nokia.com/blob/view/-/849564/data/2/-/Download1.pdf

  • Ravneng

    Yes HTC is the king of copycats lately but I will give them credit for one thing; They get it all into a thinner device, instead of making fat phones…

    • DesR85

      In the case of the One X, my cousin own one just recently and it does slow down/lag after a while, which requires a restart. Not to mention it is already updated to the latest OS version, Jellybean.

      So, to sum it up, they can make thinner and lighter but big devices (not to mention high-spec). However, OS-side, it is still not smooth and people I know who own any Android device have the exact same problem, with some going as far as to encounter infrequent freezing.

      • migo

        That’s likely attributable to Sense, but yes, that just goes to show Nokia made the right decision not to go with Android.

    • Bloob

      Was going to point this out, but you beat me to it. Of course, we don’t know how well they did until proper comparison shots / videos. I’m not sure, as I haven’t found a decent picture, but I think One has a camera hump.

      And yeah, comparing it to 808 is pointless, as they are so different in physical size.

      • Dave

        Yup, totally pointless, the HTC is much larger ….

        No, don’t see why its pointless. They both fit the in pocket, they’re both mobile phones wiht a camera thats claimed to be good. Comparisons *should* be made.

        • Bloob

          HTC One, is much thinner though, which is what counts when you try to pocket a device.

          Comparisons with 920 have an actual point as the devices would compete for the same customers, and with similar tech.

          I was wrong about the hump, One has a flat back, but the pictures I’ve seen so far are about the same as Nexus 4, ie. pretty bad.

  • crisscross

    Looking in drawers for my old N82, know I can brag about its ultrapixels for all my friends…

  • Banderpop

    Just looked at HTC’s sample shots here:

    http://blog.gsmarena.com/here-are-the-first-samples-from-the-htc-one-ultrapixel-camera/

    They are crap. The noise in dark areas is terrible! HTC are telling a big fat lie!

    After what Steve Litchfield said about the N95, I had a look at some of the photos I took with mine to compare them, to see if they were as bad, even in low light. They weren’t. And I knew absolutely nothing about how to take a good photo back in 2007. They are over-compressed though. It was ridiculous that the N95 insisted on compressing detailed 5MP images down to about 600KB all the time.

    Forget comparing this to the 808, N8 or 920.

    • dss

      I just checked, the n95 uses 85% jpeg compression, which exactly what they did with the 808 in auto mode.

      If you think about it.. the reasoning behind might be that its a mobile phone, and they assume you might want to e-mail that photo.. so the smaller it is, the better for your data plan.. especially back in the n95 days.

      On the 808 you just get amazing detail in under 1mb file.. which is great for sharing. You can also bump up the compression manually to 95% and then you are getting 2-3 mb. photos.

      • Banderpop

        Yeah, I suspected that all Nokia phones compress to roughly the same degree by default. But the larger the image, the more the detail is expanded and you can get away with more lossy compression, especially if down-sampling later. The speed of saving the file and the amount of internal storage it takes up is a factor also. So I’m happy to use ‘normal’ compression on my 808 with full-res photos, but ‘Superfine’ in the PureView modes, unless I’m holding down the shutter button to take shots in quick succession.

    • correct

      HTC of course is lying and overhyping as usual.

      Image quality is indeed terrible. Even video quality is not that great at all. The bigger pixel size in this case is doing nothing to help image quality in this case.

      Noise is really bad, and so is sharpness.

  • Viipottaja

    Let’s wait for HTC sample pics (there are already some) and if they are good, there is no need for Damian or anyone to really badmouth them. They have the right for overhyped marrketing talk as much any other manufacturer. :) It’s nice to see others too doing something different and trying to improve picture quality even more.

    Hopefully Nokia will be able to respond with yet another great camera next week!

    • dansus

      The HTC bashing on this site is getting to childish levels.

      • dss

        They are asking for it… their claims are rather ignorant.

      • KeiZka

        HTC kind of deserves it though, what with wild claims with no basis on reality.

      • migo

        Just the bashing of other companies in general. If you have to resort to that, it means the company of choice for you is lacking. If Nokia is really great, there would be no need to trash other companies.

        • correct

          Nokia is my company of choice, but I take issue with competitors who make sad pathetic attempts at imitation, and who call Nokia innovations their own. Using your logic, none of us should be posting on this blog as we should all be happy and content with our devices.

          Me posting here has nothing to do with that. I post here as a Nokia fan with a reasonable and objective view on things, and as a voice of reason against all the trolls, and shills and religious Symbian/Meego cultists.

          • migo

            The thing is, for a while, HTC was unquestionably biating Nokia in the camera department, and they’ve made innovations that Nokia still hasn’t followed through on. This is competition. You sound like a spoiled Apple fan.

            • correct

              Get real. HTC hasn’t “innovated” anything in cameras. In audio, yes, with dedicated amplifiers, but with cameras no.

              • correct

                If you’re such a big HTC fan, I’m sure there are some HTC blogs and fans sites available for you out there.

              • migo

                Sure they have, you just haven’t been paying attention to it.

      • correct

        Wrong. The anti-Nokia trolling and bashing is getting to silly levels.

        HTC bashing is at child-like levels because they deserve it, and because their CEO and marketing people act like children.

        • migo

          The anti-Nokia trolling has beeh bad for a long time too, but that doesn’t justify lashing out at other companies either.

          • correct

            HTC deserves the lashing.

            • migo

              No, they don’t. Apple does for attacking innovation with their patent suits, bet that’s it.

    • shallow ocean shoal

      I think he’s quite reasonable if he’s pointing out that the statistics they use (e.g. 300%) are factually incorrect

    • Vedhas Patkar

      The first samples were rubbish. I thought before the samples came in that the N8 will finally have a competitor. I was wrong.

    • MF

      To me HTC has crossed the line with their infographic titled ‘History of photography’ which is a slimy misleading advertisement masquerading as a factual documentary. Those who take their photography seriously will have respect for scientific and technical achievements in the field and recognize those accordingly. In fact, if you know nothing about photography having read the infographic you would be led to believe that the ultimate culmination of mobile photography is the reduction in number of pixels from 8mp down to 4mp. No recognition to the use of BSI sensors, or downsampling by Nokia, etc. If increasing number of pixels was a good thing then credit goes to HTC for being ‘first on verizon’. Then suddenly it was a bad thing and HTC is again the savior of mobile photography by reducing pixel count back to 4mp.

  • iluvn

    Calling all Nokia/MNB fanatics, Let our voices be heard (by Nokia) by petitioning that Jo Harlow will not be the presenter in the coming MWC. We can tweet selop and hope for his mercy :)

  • PhilK

    You guys know so little about photography it almost hurts to read the comments.

    • shallow ocean shoal

      Welcome to cell phone blogs

      Let’s put it this way. Damian was often refer to as a “photo guru” here…

      They get mad at me and delete my posts whenever I say that since he makes hi-rez CCDs and has photos of himself all the time, he should see a dermatologist to remove his mole. I mean one day it starts growing and changing colors and boom skin cancer, I’m being serious, just bite the bullet and get rid of it, geez!

      • AreOut

        dude I really envy you for your free time quantity :D

  • KT

    The difference between HTC and Nokia: HTC knows maketing.

    • migo

      This is too true.

    • Dave

      Really? Making up claims off the tip of their tongue with “facts” that have no bearing on reality?

      Yeah, thats good marketing. Its also known as bare faced lying.

    • correct

      The type of “marketing” that HTC engages in should be illegal. Bold lies and complete disregard of facts and reality.

      Yes Nokia’s marketing has problems, but HTC is not a great example of good marketing.

  • migo

    Nokia fans can complain about HTC not giving Nokia credit for imaging improvements when they acknowledge the N9 Swipe UI comes from Palm and BlackBerry. Until then, you’re being hypocrites, worse than Apple fans.

    • Liju

      What?

    • Deaconclgi

      What blackberry did Swipe come from?

      • migo

        The PlayBook.

    • Jyrki Sukula ottaa voiton Ramskista

      Didn’t the original iPhone use some swipe gestures?

      I think it did.

      Now, Apple hardly invented swiping but neither did Nokia or HTC. However they all implemented it to the products they ship. Even improved it.

      • migo

        Not in the sense that we’re talking aboutbfor the N9. The iPhone gestures were on the level of panning in a PDF.

        • Jyrki Sukula ottaa voiton Ramskista

          Nokia tried to improve the concept but they hardly invented the concept for swiping.

          Improving is not the same as inventing.

          • migo

            Yeah, the N9 was quite elegant, although what it really needed was universal search instead of the dock. A pitty that Jolla didn’t realise that for Sailfish.

            • Sammy

              Ummm, it does have that… O_o
              Still too early to say whether Jolla will never do it.

              • migo

                Not instead of the dock. You can’t swipe up from the bottom to get the keyboard from anywhere and start typing.

    • Sammy

      You say act like it was a total lift, that’s false, there was inspiration from several sources, it’s not attributable to just 1-2 entities, that’s how the process works. Physical aesthetics/design is similar (not quite the same), that’s why folks should never claim they were the “original”, & nothing was before.
      But you create a false dichotomy by asserting that “all Nokia fans” are of are of a certain view, & hence cannot ask for credit for being the inspiration for other innovations.

      • migo

        I’m pointing out the hypocrisy. Of course it wasn’t a total lift, development obviously happened in parallel, but the Pre and PlayBook came to market first, and that’s the justification being used to attack HTC here.

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  • ms.nokia

    nokia has to understand that presenting new products at MWC must be done with style and showmanship, the presenter must engage and to connect with the audience,
    (look to s jobs presentations where he would have people on the edge of their seats)

    there are hundreds of devices at mwc seeking attention, to get noticed you must present your products with great skill, you can’t just rely on the technology to speak for itself, it must be “sold” to the tech bloggers who will then “sell” it to consumers.

    maybe jo harlow is good on the nokia board, but she is a disastrous on stage presenter.

    please don’t let any great nokia products be handicapped with a dreadful public reveal.

    if nokia can’t promote their products efficiently, then what does that say about their products or nokia’s competence ?!
    (in the minds or most people)

    • migo

      Part of the problem is they try to ape Steve Jobs, rather than using their own style (J. Allard for instance sat down on the stage to give one of his keynote presentation – that was something authentically him).

      • Jyrki Sukula ottaa voiton Ramskista

        Marko Ahtisaari is a great example of a person trying the do the presentations just like Steve Jobs did. He really tries to do that.

        Nokia fans should watch more presentations from Steve Jobs. Unfortunately it’s usually not possible because they hate Apple too much. That makes it impossible for them to be objective.

        It’s like this mantra about Apple being great in marketing but not in technology. People are repeating that phrase and hoping it’s true.

        It’s all about objectivity.

    • correct

      Yes, Nokia absolutely NEEDS to have a great presentation at MWC this time.

      They cannot fail like they did with the 808 presentation.

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  • lovenokia

    It’s “weird” that When Nokia did something groundbreaking those Engdgt-like media always never get it and said it’s rubbish,but when Apple MS Sony Sammy HTC copied other’s ideas they always said “WOW it’s GROUNDBREAKING!,BUY ONE FOR YOUSELF!”.

    • Jyrki Sukula ottaa voiton Ramskista

      Like what?

      Nokia didn’t invent combining pixels.

      Apple didn’t invent touch screens.

      Now what’s the problem with that?

      • correct

        I don’t agree with your trolling here. Nokia invented combining pixels *for mobile phones*. Nokia INVENTED that specific implementation.

        Apple was the first to implement capacitive touch screens *for* mobile phones. So Apple essentially “invented” the implementation of capacitive touch screens on mobile phones.

        If we go back in history, Nokia pioneered cell phones. Nokia also pioneered and invented the implementation of cameras on a phone.

        • mirco

          You are heavily mixing up “inventing” with “adopting” or “improving”.

        • Jyrki Sukula ottaa voiton Ramskista

          I’m just using the same logic so many people seem to use here.

          If Apple didn’t invent anything but only implemented those techs on mobile phones, just like some people claim here, then I guess Nokia didn’t really invent anything either.

          That’s the logic. It’s not trolling but only the MNB way of thinking.

          Nokia was hardly the first manufacturer having a camera on a mobile phone.

          • correct

            At this point I’m really confused by your statements and I have no idea whether you are truly being serious, being sarcastic, or are trolling the trolls so to speak.

            • Jyrki Sukula ottaa voiton Ramskista

              Try combining all those three.

              But anyway, I’m serious about dealing with every company with the same metrics.

              If no one invented anything but just improved something, it’s fine. If improving something enough is inventing, then it’s inventing. I like to see the same standards used for everyone.

              That’s the point.

              But Nokia being not the first one making a camera phone was a different issue. They already made one in Japan, back in 1999.

        • migo

          That’s not an invention. Once something has been done once, doing it adain in a different situation isn’t invention.

  • Baptiste Giabiconi

    HTC- Hate. Those. Copycats.

  • Alejandro Nova

    Nokia needs to bribe Microsoft to enable Windows Phone to power sensors like the N8 and the 808 ones. With that, the HTC imaging department is doomed.

    • mirco

      Why do you think that Windows Phone could be the problem?

      • correct

        Because he doesn’t know what he’s talking about. Nokia has the permission and OS access from Microsoft to run whatever sensors or specialized add-on chips they want. If the support doesn’t exist, then Nokia is able to code that into the OS in collaboration with Microsoft.

  • MistyFog

    I posted below @Engadget :)

    1.
    HTC claims to allow 300% more light, but this is clearly misleading. It is 300% more light PER PIXEL, and the competitors have 300% more pixels. You could argue that large pixels have less noise but we are definitely not talking about collecting 300% more light in total.

    2.
    HTC was clearly referring to 300% more light within the context of pixel versus pixel. They are not referring to total light between each sensor after taking into account circuitry or gaps. In fact, if these gaps were any significant, I am sure the HTC marketing machinery would have added this to the 300% and touted this as an added advantage. The fact is that HTC only claimed 300% more light per pixel, and it is another fact that competitors have 300% more pixels. Therefore, the effect of gaps are likely to be small or negligible.

    3.
    I don’t like the new direction that HTC seems to be taking with respect to its marketing strategy. First, the misleading infographic posted at their blog titled “A Brief History of Photography” which insinuates that everyone else have been getting it wrong and that HTC were behind most of the innovations, including, wait for it – “HTC Droid Incredible becomes Verizon’s first 8 megapixel camera phone”. It then mocks the iPhone 4S for being 1 year too late to bring an 8MP camera.

    So what HTC seems to be saying is their HTC Droid Incredible was a terrible mistake for increasing pixel count and reducing pixel size (i.e. “collecting less light” in HTC jargon). And now, in 2013, HTC’s breakthrough technology is to UNDO the damage done by HTC Droid Incredible by rolling back to a lower pixel count. Instead of putting it this way, HTC actually claims two technological breakthroughs, one for increasing pixel count, and another for bringing pixel count back to what it was.

    And now this misleading statement about 300% more light.

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